Our Product Roadmap

At OptimizePress we believe in being transparent with our product plans so you know what's coming next.  You can see what we have in the pipeline on this page. 

Thanks for being a part of our Optimizer community!

Last Update: 22nd November 2019

What OptimizePress can do today

We've already come a long way with the new OptimizePress platform and suite...here are the features we're most proud of

Industry First Fully Visual Editor

No more editing in popups or sidebars, OptimizePress launched the first WordPress editor to include advanced in-line editing of almost any option on your page, without even opening a sidebar.  This means faster & easier editing, faster page deployment, and faster progress towards your marketing goals.

Direct integrations with 18+ leading marketing tools

We launched with 16 direct integrations with some of the leading marketing services on the Internet, and we're regularly adding more.  Our current count is 18 services including Mailchimp, AWeber, Infusionsoft, ConvertKit, Drip, ActiveCampaign, Campaign Refinery, Constant Contact, Demio, Emma, MailerLite, Get Response, Ontraport, SendReach and KlickTipp

Create completely custom popup overlays (visually!)

Now you can create completely custom overlays (or popups) for any of your pages.  Just click the Create new Overlay button and you can create one or more overlays that can be used to show anything from an optin-form, to a video, to more in-depth content.  Click here to see an example

Klick-Tipp Integration

Klick-Tipp is a popular German email marketing software that has been in great demand from our audience.  We're working hard with the Klick-Tipp team to add an integration to OptimizePress - this will allow you to send leads from your OptimizePress Optin forms to Klick-Tipp.

Unlock Inline Toolbar and move to anywhere on screen

We've always got our ear to the ground when it comes to improvements that will make your lives easier when using OptimizePress.  From your feedback we heard that some of you would like to be able to set the placement of the inline toolbar to make your editing experience that little bit more flexible and customized.  So we added a simple option to allow you to unlock the toolbar and move it anywhere on the screen!

Webhook Optin Form Integration

Developers amoungst you might want be looking for a bit more flexibility when it comes to our optin form integrations.  To this end, we added webhook integration so you can pass the data through to an external webhook of your choice, expanding the integration possibilities with OptimizePress.

Right click options for easier page building

There were a few places in our editor where we wanted to make it even quicker and easier for you to access options.  To help with this, we added a right-click menu which gives you access to additional options (see below).

August 2019

Copy & paste sections, rows & elements

We've made it even easier to move content or elements around your page with our copy and paste feature.  Just simply right-click, select "copy" and you can now paste this element, row or section anywhere on your page.  You can also copy and paste elements between pages on the same WordPress site

Zapier Optin Form Integration

When it comes to integrating software solutions, Zapier is the market leader.  We've now added our own integration with Zapier so you can send optin form data straight from your OptimizePress site through Zapier, giving access to their library of 1500+ connected services

August 2019

Code before & after sections, rows and elements

If you're building any kind of membership site or course with OptimizePress, there might be occasions where you need to add some special codes before and after elements or content on your page to show or hide this.  We've brought back another popular feature from OP2, our code before/after element which allows you to add custom codes around your building blocks on your OP3 pages.

August 2019

Visual Builder for Menus (WP Menu Element)

Although OptimizePress is known best for conversion focused landing pages, we know there are often times where you want to include menus on your pages. You might be building a minisite, a blog or a membership delivery platform.  All of these can now be achieved faster with our beautiful and powerful WP Menu element.  This gives unrivalled customization and control for menus you create on your OP pages.

September 2019

Evergreen Countdown Timer

Evergreen countdown timers allow you to set a timer which repeats or is specific to a visitor - rather than counting down to a date, this will count a specific period from the first visit from your prospect.  These personalised timers are great for additional scarcity and evergreen offers.

September 2019

Video Element Enhancement

As part of our dedication to ease of use, we're expanding our video element options to make it faster and easier for you to embed your videos from the most popular video hosting platforms including YouTube, Vimeo and Wistia.

September 2019

Video Thumbnail Element

Making it easier for you to create launch type pages or any page where you want to show a preview of a video (or a screenshot of a video), our video thumbnail element is perfect.  This element is great for using as a trigger element for a video popup, optin form, or just to show as a placeholder on your page

October 2019

Personal Templates 'Cloud'

Our unique new Personal Templates Cloud will give you an easy way to save templates you create or customize in our Lightning Builder.  Your personal templates cloud gives you access to all of your saved templates on any site you have licensed under your OP3 account.  With our template share feature you can also share templates with clients in a few clicks.

October 2019

Video Popup Enhancement

We know you often want an easy way to show video content on a page without cluttering your page or distracting from your sales message.  The video popup features will allow you to do just that.  With video popups you can easily add videos in popups, triggered by any image, button or link.

October 2019

Legacy Membership Options

We know that our membership features were highly popular in OptimizePress 2.0.  We're working on a major upgrade to our OptimizeMember functionality, but while we work on that, we have created an easy way for you to display links to your membership content - with our membership page listings and legacy options for OP3!

October 2019

FAQ Accordion 

Displaying content on your pages in a clean and organised way can sometimes be difficult.  Using an accordion (sometimes called a content toggle) gives you a great way to identify key points of your product or service, without overloading the visitor with too much information at once. 

What are we working on right now

These features and improvements are being worked on by our team right now, and can be to be released very soon (usually 2-6 weeks)

November 2019


Our biggest development for the OptimizePress Suite since the launch of our brand new editor is our FunnelBuilder. This amazing tool will make it easier than ever before to create lead generation and marketing funnels to help drive your business to new heights. 

Nov/Dec 2019

Facebook Widgets

Facebook is the biggest social network in the world, and we know you often want to bring some of the Facebook functionality onto your OptimizePress pages.  With our FB widgets, you can drop in comment boxes, links to your Facebook pages and social sharing like buttons with just a couple of clicks

Egoi Integration

We're adding an integration with the popular Egoi platform for email marketing.  You'll be able to easily send your subscribers from optin forms inside OptimizePress directly to your Egoi Campaigns (we'll also support tags)

Zoom Integration

Our much anticipated integration with the Zoom webinar and meetings platform will be launched in December.   Easily add new subscribers to your Zoom webinars

What we are planning (coming soon)

If you're looking for a specific feature, drop our team a message and we'll let you know when it's coming

We have big plans for OptimizePress.  Check out just a few of our planned features...Remember we keep some suprises under wraps too

  • 'World First' Webinar Platforms Deep Integration

    We can't share too much on this feature, but just to say that we're working on a first of its kind integration with Demio to allow you to make even better use of this awesome webinar platform in combination with OptimizePress's powerful webinar registration and thank you pages.

  • OptimizeCheckouts Platform

    We know you often need an easy way to take payments on your WordPress pages without using a third-party tool. We're developing a brand new plugin which will work in tandem with our OptimizeFunnels product to give you flexibility for sale and delivery of digital products directly on your OptimizePress sites.