Checkout Plugin for WordPress

Sell Your Products & Services in WordPress With Ease!

OptimizeCheckouts gives you the power to sell digital products and services with WordPress.  Integrated with Stripe for easy payment processing & management.

OptimizeCheckouts is available on: Suite plan

About OptimizeCheckouts Stripe Checkout Plugin

If you've been looking for a simple and easy way to sell your products and services online through WordPress, your search is over.

OptimizeCheckouts has been designed to be the ulitmate WordPress Checkout plugin, with customizable checkout forms, easy Stripe Integration and powerful checkout optimization features like 1-click upsells and downsells.

Our Checkout form plugin works directly with the rest of the OptimizePress product suite, so you can quickly add your sales flows to your existing pages and funnels with just a few clicks.

All of the customization of your checkout forms is done inside our page builder, so you'll find our usual drag-and-drop interface super easy to use for styling your forms with a wide range of options.

Read on to find out more about the key features and benefits of our WordPress checkout plugin.

What can you do with optimizeCheckouts?

Key features of our WordPress Checkout Plugin

Accelerate your online selling with these WordPress Checkout Plugin features

Easily connect your Stripe payment gateway

With just a few clicks, our step by step training will guide you through connecting your Stripe account to your OptimizeCheckouts installation, meaning you're ready to start taking payments in minutes!

Ready to use checkout templates

No more struggling trying to create the perfect checkout page - we include a range of designs all ready for you to use. 

And if you're using our OptimizeFunnels platform, each of our checkout funnels includes a checkout page design - optimized for conversions.

Conversion tested checkout form designs

Our checkout forms are fully cutomizable, and are based on thousands of checkout tests to ensure that our designs mean maximum conversions for you.

Customize your form fields to keep your buyer lazer focused on the process, and only collect the information you need.

Fully Customizable Order Bumps

Adding an Order Bump on your checkout form is an easy way to instantly increase checkout revenue.  We've made it super easy to add an order bump, and even customize the look and feel of your Order Bump on your checkout form

Offer add-on products such as training programs
Offer a complementary product
Offer something that enhances the main purchase

Unlimited 1-Click Upsells & Downsells

Upsells and downsells (often as part of a sales funnel) are the ulitmate way to get the average order value (AOV) of your business to increase rapidly.

You can add an unlimited number of follow-up offers after your buyer has completed their checkout.  Every upsell or downsell can be purchased with one-click (no filling in card information again)

What can you do with optimizeCheckouts?

Features of the Checkout Form Builder

Accept major credit cards with Stripe integration

Connect with Stripe to easily process credit card payments through their secure processing network.

Customizable checkout forms in WordPress

Our checkout form element means you can build beautiful checkout forms inside the OptimizeBuilder, fully optimized for conversion.

Collect EU Taxes with EU VAT Calculation

If you need to collect VAT/Sales tax from your EU buyers, we have you covered with our tax charges calculations at checkout.

Discount your products with coupons

Offer coupons for special offers or promotions and instantly accept these on your checkout forms. 

Customize your confirmation emails

Send customized emails to your buyers on completion of their orders to assist with onboarding your new customers.

Offer secure downloads for your digital products

Delivering your digital products automatically saves you time and gives you more opportunity to grow your business faster.

Easy overview of sales with Stats Dashboard

Use the OptimizeCheckouts dashboard to get an instant overview of your sales stats for any timeframe you choose.

Create & send receipts to customers automatically

Give customers everything they need for their accounting after purchase with our instant receipt generation system.

No transaction fees (just your Stripe fees)

We do not charge you any fees for using OptimizeCheckouts for your transactions.  Note: Stripe transaction fees will still apply.

Why choose OptimizePress?

The perfect solution for selling digital products and services

If you're considering selling ebooks, digital products, online courses or services, OptimizeCheckouts brings you the features you need

Deliver Digital Downloads Simply and Securely

When you sell a digital product, whether it's an ebook, lightroom preset, or other downloadable, delivering it instantly is critical to the success of your business.

With our digital download delivery feature, you can attach digital downloads to your products and deliver these via a custom download element on your thank you pages.  This completely automates the deliver of your products.

Create user accounts for membership platforms

If you're creating a membership or online course, you'll probably want to add these buyers into your membership or course platform.  We integrate with leading membership plugins including:

Wishlist Member
Restrict User Access
Paid Memberships Pro

Send receipts automatically

Helping your customers manage their payments is very important.  With our receipt sending feature, you can instantly send a customized receipt to your customers after they purchase your products and services. 

Receipt content be customized inside OptimizeCheckouts to match your brand including logo and address information.

Add buyer information to your email marketing service

Building a list of customers is essential for any online business.  With our industry-leading integrations with the most popular services online, you can send the name and email data from your customers directly to services like Mailchimp, ActiveCampaign and many more.

analytics & stats tracking

Monitor your sales on the Dashboard

Use the OptimizeCheckouts dashboard to get an instant overview of how your business is performing.

Quick business overview

Get an instant overview of how your products are selling with the OptimizeCheckouts dashboard

Filter by currency

Selling products in different currencies?  Now you can view your stats per currency easily.

Check top products

Filter by product to see which products are outperforming your other products. 

Monitor refunds

Keep a close eye on refunds with our refund tracking.  You can filter by specific products to see your least popular products.

Why choose OptimizePress?

It's fast & easy to get started with OptimizeCheckouts

We've engineered OptimizeCheckouts to be super easy to use and get started with - even if this is your first time selling online

Easy install & setup

Starting with the configuration and setup process, OptimizeCheckouts is built into the OptimizePress Suite of tools and already integrated with OptimizeFunnels.

To install OptimizeCheckouts all you need to do is activate it from inside the OptimizePress dashboard.

Setup your products for sale with ease

The less time you spend messing around with settings the more time you have for marketing or more exciting life stuff with your family. Saving you time is a key factor we consider when we develop features.

With this in mind, we have focused on making creating products as simple as possible with minimal clicks.

Set custom thank you pages per product
Set custom pricing per product

Simple editing of checkout forms and checkout pages

With the OptimizeBuilder, editing your checkout forms and pages is point and click simple.  You can customize almost any element of your checkout form, from field colours and sizes, backgrounds, button colours, order bump styling and much more. 

Why choose OptimizePress?

Send buyer information to your email marketing or CRM platform with Checkout Rules

Building a list of buyers of your products and services is a critical part of your online business.  With our Checkout rules system, you can automatically pass buyer data to your chosen external service.  Here are the services we currently integrate with:

Klick Tipp
Klick Tipp
Still have questions about OptimizeCheckouts?

Frequently Asked Checkout Plugin Questions

Which payment merchants/processors are supported by OptimizeCheckouts?

OptimizeCheckouts integrates with Stripe for processing payments.  We chose Stripe because they have a comprehensive API (meaning our development team can work well with the platform) and it's the most commonly used credit card processor in our industry.

Stripe also provides features like Stripe Atlas, which makes their suite of tools available to customers who do not have businesses based in their main supported countries - meaning this solution should be open to the vast majority of our OptimizePress user-base.

We plan to integrate with Paypal in 2021.

Are subscriptions and recurring billing options available?

Yes! You can take payments and setup recurring subscriptions for your customers, perfect for membership sites and ongoing billing agreements.

These subscriptions can be managed inside your Stripe account so you benefit from the full power of their payment management system including their intelligent system for retrying failed renewal payments.

Does this replace my ecommerce website or cart system?

OptimizeCheckouts is not designed to be an alternative or replacement for an "online shop" or ecommerce website - the focus with OptimizeCheckouts is to create highly optimized sales processes including sales pages, specific checkout pages and sales funnels. 

This process has been found to increase sales and conversions - and average revenue per customer.  Many of our customers have found that when switching from a traditional "store" site to a focused sales website - their sales and conversions have increased.

Why wouldn't I just use WooCommerce or a free checkout solution for WordPress?

WooCommerce is a great solution for an ecommerce store - but it was designed for this purpose.  Most of our users are not building an online shop where a visitor adds multiple products to a "cart" - instead they want to sell one or a series of carefully selected products in a sales funnel process.

OptimizeCheckouts is designed specifically for this purpose, and everything is optimized to ensure maxmium conversions and therefore more sales and profit.

Do you integrate with WooCommerce?

WooCommerce is a full online ecommerce store website platform.  This platform although very powerful is very bloated and often causes site slow downs.  We do not integrate with WooCommerce and OptimizeCheckouts would operate completely separately to any WooCommerce tools on your website.

How do I create an affiliate program/referral program to work with OptimizeCheckouts?

We're not planning to develop our own affiliate platform for OptimizeCheckouts.

We recommend either Affiliate WP - or using ThriveCart which has affiliate program built in.

Choose the best WordPress Checkout Plugin

Get started accepting payments on your own website with customized checkouts, order bumps, upsells and more