Forget complicated, hard to use software that tries to do too many
things. We keep things simple and give you the features and tools you
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This comparison optimizepress vs kartra was updated March 2020
I'm familiar with landing pages and sales funnels...It's
easier than ever with Optimize Press 3.0. I produced a landing page in
less than 30 minutes from scratch and without reading any instructions.
Hey, if a 72 year old can do this - you can.
Paul Clegg, Somerset marketing hub
Kartra is a hosted saas solution marketed as an "All-In-One" platform that offers a range of features that include:
While Kartra is designed to handle every aspect of the business under a single unified platform. In our testing, we've found the platform challenging to learn with no single focus on being a dedicated specialised platform.
Both OptimizePress and Kartra offer page building solutions. However, the key difference between both is:
Kartra is a hosted solution. OptimizePress is a WordPress Plugin.
This means every page you build with OptimizePress belongs to you and have complete flexibility and control over your business assets.
We are also a dedicated platform focused solely on page creation. This means we specialise in being the best landing page software solution in the market and pride ourselves with being one of the very first companies to do so.
With Kartra, it is an All-In-One solution. This means while they're able to provide multiple services under 'one roof', it sacrifices on being the best in any one and provides a general service for each feature offered.
So in short, if you want the best in page creation, as well as complete control over your business, then OptimizePress may be the software solution for you. However, we understand that to get a better idea of what's on offer, the aim of this page is to help inform you of the features for each and make the best decision in your business moving forward.
In this feature comparison we look at why Optimizepress is the best alternative to Kartra. These are the key marketing features you should look for with any landing page builder or marketing site builder.
OptimizePress Suite Plan $199/year
Pages
Unlimited
Contact Limits
Only limited by autoresponder or CRM
Kartra Starter Plan $1188/year
Pages
50
Contact Limits
2,500
Kartra might be an all-in-one system, but this comes with a very expensive pricetag. OptimizePress provides most of the same functions (and more flexibility too)
All of our plans are charged yearly as one simple fee. This covers your product access, updates, support and gives you everything you need (Just add your own hosting)
As we run on the WordPress framework, you install OptimizePress on your own hosting, meaning you maintain full control of your site and it's content
Our OptimizeBuilder platform is a super easy way to create and edit your landing pages, sales pages and membership sites.
While we don't recommend loading your site with hundreds of plugins, WordPress has 1000's of options for you to add almost any kind of functionality you need
Even if you opt for their most basic starter plan, you'll still pay nearly 600% ($989) more per year with Kartra pricing vs our top tier Suite plan (currently $199)
As with all SaaS hosted platforms, you will lose your content if you cancel their subscription. Even if you cancel your OP plan your content still remains on your site.
The Kartra editor is clunky and hard to use if you want to do any major customization to your pages.
As with most hosted solutions, you cannot add much additional functionality beyond adding in your tracking scripts.
In this feature comparison we look at why Optimizepress is the best alternative to Kartra. These are the key marketing features you should look for with any landing page builder or marketing site builder.
Feature Highlights
Same or comparable features
OptimizePress Suite Plan
$199/year
Kartra Starter Plan
$1188/year (paid monthly)
Page Limit
Unlimited
50
Contact Limits
No - You choose your ESP
2,500
Number of Products
Self hosted - you retain control
Hosted on Kartra servers
Here's a summary of the OptimizePress unique features and benefits you won't find included with Kartra.
With OptimizePress, you'll be able to build as many pages as you wish with no set limits. You will not be limited to the number of pages you own and can edit them to your heart's content.
OptimizePress integrates with many of the leading Autoresponder solutions in the marketplace. This means you are limited to the contact limits set by the email provider, which provides even greater flexibility and control over your email list.
With OptimizePress, all of our templates are stored in the cloud,
which means any page you create and decide to save for later use will be
accessible across all of your website installations.
OptimizePress connects with one of the most popular royalty-free image directories. You can now access from a large database of images from directly inside the dashboard. Saving the need to manually source the images yourself.
OptimizePress offers a full 30-day money back guarantee, which means if you're not satisfied with the software for whatever reason, we'll refund your money in full with no questions asked.
As OptimizePress is a self-hosted WordPress Plugin, this gives you the benefit of having full control over your pages. You will not be tied down to a monthly service that you'll need to run in order to continue to run your business.
Countdown timers are proven to convert more customers. However, it can be tedious setting these up on multiple pages. With synced countdown timers, all of your pages will have the exact countdown and will only need to set this up once saving you time and effort.
We know that webinars are highly effective sales tool for all marketing businesses. With our industry-first Everwebinar Deep integration, you can now make the process of registering for your webinars seamless and boost conversions
*Suite Feature
Now you can build marketing funnels, sales funnels and lead gen funnels in WordPress with our OptimizeFunnels platform. This makes it easier to launch campaigns with minimum fuss.
We've compiled answers to the most commonly asked questions
Kartra is a hosted platform for building marketing funnels. It is sold as a "complete solution" and often considered a clickfunnels alternative.
Although the Kartra platform looks packed full of features, we always caution users about platforms that appear to do everything. From our own experience, building a software platform with so many features can lead to less feature rich functionality. This means some of the included tools may not be best in class
At OptimizePress, we focus on a few carefully focused tools that all help you run your marketing business more effectively. Our core focus is on conversion Optimization, and optimizing the impact of every visitor your business receives to it's online properties
Through our core Suite of tools - our Page Builder, FunnelBuilder and checkouts solution, we provide everything you need to start and grow a marketing or coaching business, while maining full control over your content and websites.
There are a range of Kartra pricing plans available depending on your requirements. All plans are billed either monthly or annually - with a 25% discount if you purchase an annual plan.
Pricing ranges from $99/month up to $4,548/year. The main differences between packages are the bandwidth and domain allowances. Also the number of emails you send is limited on each plan.
Here's a breakdown of the Kartra pricing packages available:
Starter: $99/month or $948/year (paid annually). Collect up to 2,500 leads, send 15,000 email per month. Sell up to 20 products, create up to 100 pages. Use on 1 custom domain.
Silver: $199/month or $1,788/year (paid annually). Collect up
to 12,500 leads, send 125,000 email per month. Unlimited products, Unlimited pages. Use on up to 3 custom domains.
Gold: $299/month or $2,748/year (paid annually). Collect up to 25,000 leads, send 250,000 email per month. Unlimited products, Unlimited pages. Use on up to 5 custom domains.
Platinum: $499/month or $4,548/year (paid annually). Collect up to 50,000 leads, send 500,000 email per month. Unlimited products, Unlimited pages. Use on up to 10 custom domains.
Over 100,000 small businesses and entrepreneurs trust OptimizePress to power their landing pages, sales pages and membership websites
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