OptimizePress includes a wide range of sales page templates to suit your requirements for your digital marketing campaigns and product launches.
Video sales pages or Video sales letters
A video sales letter (VSL) is a great way for you to sell your product or service without writing a long copy sales page. Instead you will create a video (often a simple screencast slideshow video) which explains your product or service.
A Video sales letter will normally be produced to follow the same format as a sales letter - first you introduce the problem, aggitate the problem, then introduce your product or service as the solution to your prospects problem.
You would also include testimonials or social proof in your video - and often introduce scarcity where possible into the offer to help increase conversions.
A video sales page will often include only a video and an order button to purchase the offer once the user has watched your sales letter video.