Strong relationships with your subscribers aren’t something you can buy or earn overnight; it takes extra work, but the rewards can make a massive difference to your business revenue over time.
We covered relationship building in stage 2 of the marketing funnel and it's a fundamental part of the middle of the funnel. However, in the best marketing funnels that get the most customers and the most repeat buyers, it doesn’t just stop when your subscribers become customers.
A vast majority of businesses think that as soon as someone buys their product they have completed the funnel and then they continue to focus most of their energy on putting new people into the top of the funnel.
As long as your product delivers everything that you have promised, then it is proven that the people most likely to buy from you are the people that have previously purchased. Not only that, but every additional sale that you make with repeat buyers is more profitable as you're not spending money advertising and paying for traffic to acquire them.
The secret sauce that brings in free visitors to the top of your funnel
This entire process of delivering value and building relationships with your subscribers and customers has a highly valuable by-product called, referred visitors.
Referred visitors are those that are recommended to your product or service by their friends, families, colleagues, clients, mentors, coaches and other businesses.
Referred visitors are free traffic to the top of your funnel. Not only that, but because your customers have recommended them; they have a prequalified confidence passed on to them from the referrer.
Customer referrals mean that the stages of your funnel have to do less heavy lifting to convert that visitor into a subscriber and then into a customer.