A click-through landing page is designed to encourage visitors to click on a button or link, directing them to another page where they can carry out an action, such as making a purchase, subscribing to a service, or downloading a file.
Click-through landing pages are often used by e-commerce businesses or online marketers who want to warm up their potential customers before asking them to purchase or provide their contact information.
A Quick Read: 12 High Converting Ecommerce Landing Page Examples For 2023
Click-through landing pages can increase conversions, turning visitors into customers or leads.
In fact, a study by HubSpot found that the average landing page conversion rate across all industries is 9.7%. However, only 23% of visitors use click-through buttons, which means there is a lot of room for improvement for many businesses.
An example of this kind of landing page is Moz Pro.