15 Creative and Effective Coming Soon Landing Page Examples

Joanna Taylor Profile

by Joanna Taylor

Last Updated: 1 January, 2024

Coming Soon Landing Page Examples

Are you planning to launch something new to the market?

A coming soon landing page can be the perfect page for marketing your products. It has everything, from lead-capture forms to social media widgets, making it easier for you to market your brand.

While coming soon landing pages can be an effective way to advertise and promote your new brand, there are some considerations to be taken into account when designing one to ensure you get the most out of them.

In this article, we’ll explain what a coming soon page is, why it’s important and give you a list of the best coming soon landing pages used in the industry to help with your designs.

Why You Need A Coming Soon Landing Page

A coming soon landing page is a stand-alone page that creates awareness and excitement around your products or businesses before it launches. 

By creating awareness, a coming soon landing page puts your brand on the map, boosting your brand engagement and giving you the opportunity to generate an early list potential customers

This page is also quite effective in creating some anticipation, making your potential customers more eager.

A landing page can be ideal for you if you are planning to launch:

  • A new software tool
  • A revamped website
  • A new course
  • A new product

What Makes A Perfect Coming Soon Landing Page?

In order to maximise on conversions and create a buzz around your product and service your coming soon landing page needs to be optimized.

Here are a few key elements that a website coming soon page should have:

  1. Strong Call to Action (CTA): A bold and action-oriented CTA button that guides website visitors to take the desired action, such as signing up to a newsletter, making a purchase, or downloading a particular piece of content.
  2. Compelling Headline: An attention-grabbing headline that communicates the value proposition or offer in a clear and concise way.
  3. Urgency and Scarcity: Using elements like limited-time offers, countdown timers, or low-stock notifications to create a sense of urgency around your offer.
  4. Engaging Visuals: High-quality images, videos, or graphics that support the message and capture visitors' attention.
  5. Trust Signals: Using elements such as customer testimonials, reviews, and trust badges to help build trust and credibility.

15 Examples Of Great Coming Soon Landing Pages

The below examples showcase innovative designs, persuasive messaging, and strategic calls-to-action that not only build anticipation but also drive engagement and conversions.

1. Vaurse

Vause Coming Soon Landing Page Example

Vaurse headline serves as the first impression on this coming soon landing page, capturing visitors' attention and conveying the message of what they do very concisely. It is bold, attention-grabbing, and hints at what's to come whilst also generating anticipation.

Coupled with a well-crafted lead capture form for capturing the information of different website visitors, it guides visitors towards the desired action of submitting their details to be the first to know when they have launched.

The CTA is visually prominent, contrasting with the background. This minimalistic design reduces clutter and distractions, ensuring that visitors' attention is squarely on the key elements of the page.

2. Crater

Crater Coming Soon Landing Page Example

Crater coming soon landing page is simple yet effective. The use of engaging visuals showcasing what the product will look like once launched is great for showing both freelancers and small business what they can expect with the finished product.

The well crafted headline and message convey the unique value proposition of the product. It answers the pain point of freelancers and small business owners with its promise to help them track expenses and create beautiful invoices.

3. Webmob Software

Webmob Software Coming Soon Landing Page Example

The short and concise content does an excellent job at conveying their message about the upcoming new awesome website and the cleverly positioned CTA transforms a simple click into an opportunity to be part of something new and exciting, amplifying the overall appeal of the coming launch.

Additionally, the use of a countdown timer on this landing page helps to build anticipation around the new website launch.

4. How To Work Less

How To Work Less Coming Soon Landing Page Example

How to work less is a great example of how to write a compelling, enticing headline on a landing page. Who would want more profit, more freedom for their business and all for less hours? 

The CTA sits bold at the top of the page with its bold blue action-oriented text; it is a sure way to drive early interest.

The use of video on this landing page is a great way to engage visitors as they capture visitors' attention and encourage them to stay on your page longer. 

They are also ideal for demonstrating how your product/offer works showcasing its benefits.

The coming soon landing page finishes off strong with the use of social proof helping to build trust, credibility and confidence to your visitors. Customer satisfaction helps answer the question "Does this really work?" by demonstrating that others have found it beneficial.

5. Freelance Bold

Freelance Bold Coming Soon Landing Page Example

What we liked about Freelance Bold is their effective use of promotional sales copy, which is short and impactful. It explains exactly what the visitor will be getting if they opt in and highlights the key benefits directly afterwards.

This is a perfect illustration that demonstrates just how powerful using the correct words are on your coming soon page.

The key is understanding your potential customers and offering them value and solutions that they can instantly connect with.

6. Beet Nut

Beet Nut Coming Soon Landing Page Example

Beetnut is a nice example to demonstrate how powerful using images can be on your website. The content is brief and contains a simple optin form for visitors to sign up.

As images can speak a thousand words, it can be a great strategy for reducing the text on your page. Ideally, you want your visitors to know exactly what your coming soon page is about within the first 10 seconds.

Deciding on which images to use becomes especially important in order to reduce bounce rates and encourage your visitors to take action.

7. ActiveCampaign

ActiveCampaign Coming Soon Landing Page Example

ActiveCampaign uses a powerful countdown feature here as part of their promotion for their upcoming new software update.

As with an earlier example, this is another nice example to demonstrate the many use cases a countdown timer could potentially be used.

In addition to providing scarcity for a product or service or a new website launch, it can also serve as a way to build anticipation about what’s coming to an existing service, which is especially vital for attracting new subscribers who have yet to jump onboard the platform.

8. Kirsty Kianifard

Kirsty Kinaifard Coming Soon Landing Page Example

In addition to a coming soon page, some businesses use something called a ‘Waiting List’ page. These are typically used for promoting upcoming courses or services.

In this example, Kirsty Kianifard has built a complete sales page of her upcoming course and has included call-to-action buttons to join the waitlist for when the course officially launches.

Join a waitlist CTA can be extremely effective as they promote both exclusivity and scarcity whilst providing the perfect opportunity to collect valuable user data, especially from early engagement users.

She also includes a sticky header bar that follows the visitor when scrolling for convenience and helps improve optin rates.

9. Ellipsus

Ellipsus Coming Soon Landing Page Example

Ellipsus is a tool that helps writers and to collaborate on multiple projects. Its design is simple with the use of a bold headline demonstrating the clear value point of the tool.

With fewer elements on the page, Ellipsus focus on conveying their primary message effectively

The simple design also encourages action with visitors. With fewer distractions, visitors are more likely to focus on the primary call-to-action of joining the waitlist which will help lead to a higher conversion rate.

10. Dow Jones

Dow Jones Coming Soon Landing Page Example

Dow Jones is another example of a great use of using a wait list page as a variation to the coming soon landing page. Using the get on the waitlist CTA creates anticipation around the upcoming course and will help to drive early engagement.

What Dow Jones does really well here is the use of custom images. Custom Images are a great way to set yourself apart from competitors who will most likely rely on stock images.

Custom images can be created to maintain your brand consistency which helps build trust with your audience along with illustrating the benefits of your product or service.

11. Daybox

Daybox Coming Soon Landing Page Example

Daybox's coming soon landing page is a great example of how using diverse images can benefit the pre-launch of your product. Each of the different images used focus on a specific benefit, making it easier to show key selling points of the product.

Using these images means that visitors can see how the product can address various needs or scenarios, making it more appealing.

In addition to this, the clever use of the images of well known leaders to help promote Daybox time-boxing technology is a powerful marketing strategy.

This is because well known individuals often have an influence on public perception and are often associated with success and credibility. By featuring them alongside their product, they have transferred some of that credibility to their technology, making it more appealing and trustworthy in the eyes of their audience.

12. The Abundance Plan

The Abundance Plan Coming Soon Landing Page Example

The abundance plan coming soon landing page embraces a minimal and clean design so it can have one primary focus. Testimonials.

This design eliminates distractions and leverages the power that social proof can have on building anticipation and trust around this upcoming course. This allows visitors to focus solely on real stories of satisfied customers or users.

When visitors see how others have found success or satisfaction with your offering, it becomes more appealing and desirable.

13. Veiledfate

Veiled Fate Coming Soon Landing Page Example

Thanks to the bold headings, this landing page captures the attention of website visitors within a short period of time.

The heading clearly states when the game will be available on Kickstarter - an effective way of giving creators and gamers a heads-up.


Everything about the game is clearly defined on the landing page. By the time website visitors scroll to the bottom of the page, they'll be familiar with the game.

14. Ism-Crafts

Ism Crafts Coming Soon Landing Page Examples

For starters, this landing page has high-quality pictures of the products that they are specializing in. And just below the heading photo, there's a 'coming soon' message that alerts website visitors about the products that are about to be launched.

Moreover, the 'coming soon' message is complemented with high-quality copy for marketing the products that are about to be launched.

And another thing, this website has a minimalistic design, with black and white accents.

15. Signals

Signals Coming Soon Landing Page Example

Thanks to the countdown timer, this landing page builds some urgency and encourages website visitors to take action.

As an organization that deals with cryptocurrency, Signals has done a good job with its marketing copy. First, it uses a simple and understandable language to define its d identity.

Apart from that, it keeps things short and concise.

Key Takeaways

With a coming soon landing page, it becomes much easier to market your brand. First, it helps you offer value by stating what you are offering your potential customers.

It’s also quite effective in increasing brand awareness, making it easier to launch various products to the market.

If you are building a coming soon landing page, remember to:

Always demonstrate value by stating what you are introducing into the market
The top section should have a value proposition that captures the attention of website visitors.
Build some anticipation with a discount strategy and a countdown timer
If your landing page makes your website visitors more eager, there is a chance that they’ll come back to check whether you launched your product.
Include a review section in your landing to build trust with your potential customers.
Keep your landing page clean and clutter-free

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