How To Get A Double Optin Email List

Written by Onder Hassan

Last updated: November 11 2021

If you're new to the Digital Marketing and Business world, then you probably will have heard a very popular phrase from a few industry leaders:

"The money is in the list..."

While it's true that having a website that promotes your business is crucial. The most important asset of all that can either make or break your sales revenue is a responsive email list of prospects and customers.

There's simply no getting around it...

Sure, having a website with lots of traffic and visitors is a great goal for building awareness and delivering value. But without a clear method of contacting these people, you will never have full control of the relationship, which is vital for building fans and devoted customers.

Double Optin Email List

Discover what OptimizePress can do for your business

Join over 100,000 entrepreneurs, coaches, consultants and online experts that choose OptimizePress as their complete funnel management & page building platform of choice in WordPress.

OptimizePress Lower Accent image
OptimizePress Accent image

Building A Double Optin Email List

Now of course, while building an email list is great, the next challenge will inevitably be how to get a quality email subscriber.

While there are many things you can do to improve the relationship quality with your subscriber. It may not be enough on the front end when first adding the subscriber. A few problems:

  • An email address can be fake.
  • A subscriber may only be interested in the freebie you're giving away.
  • The email you send might bounce.
  • You could be wasting money on email service costs.

Important issues to consider, particularly since most email autoresponder services require a paid subscription, which quickly adds up in expense as your email list starts to build.

So what's the solution?

Many autoresponder services quickly discovered how easy it was for the above problems to occur and introduced a feature called a 'double opt-in'.

In short, a double opt-in requires a subscriber to click a link in an email your autoresponder service will send in order to confirm their subscription. Once clicked, they will then get added to your email list and receive their free incentive.

This ensures that the email address is real and the subscriber is committed to receiving further emails from you, thus increasing open rates and reducing bounces.

The Setup Process

The great news is that most autoresponder services have double opt-in enabled by default, which means you will not need to do anything extra when setting up your email lists.

Depending on which service you use, the setup will be different due to its design and functionality. So it will boil down to personal preference and which service is most in line with your business needs.

Generally, most of these services have made the process of setting up double opt-in as easy and painless as possible.

So you will be able to sign up and have an email list set up and ready to collect contact details in as little as a few minutes of setup.

In addition to our OptimizePress Suite, you will also be able to integrate directly with our software, which will open the door to our extensive range of templates, to make creating professional-looking landing pages accessible to everyone.

Discover The Power of OptimizePress

Our platform can power your complete digital marketing and sales business, with landing pages, funnels, checkouts and blogs

Watch the power of OptimizePress live!

Our on-demand demo let's you watch a complete walkthrough of the OptimizePress Suite - showing you the power of OptimizePress for your business!