Is the message of your website clear?
Does it connect with your website visitors and potential customers?
In short, an effective headline front and centre of your homepage is the most important element you can think of when designing your page. If you can’t describe your business to your visitors in one sentence and it doesn’t connect with their issues, then you may require spending some time coming up with some headline ideas.
We recently wrote an article on headlines on our blog and strongly recommend reading through it and working through the exercises mentioned.
The benefit is you will gain a deeper understanding of your prospects, which will allow you to better align your products and services with their specific needs.
A great example from airbnb.com