If you’re running a business, it’s important to have a website that is effective in converting visitors into customers. Your website homepage is the first thing people see when they visit your site, so it’s essential to make sure it’s as high-converting as possible. Just think about your favourite website. What elements does it have that make you keep coming back?
The truth is, not all websites are created equal. While some may have a great design, others might be more effective when it comes to converting visitors into customers. But what are the key elements that make up a high converting homepage?
In this blog post, we’ll take a look at 6 of the most effective elements for driving conversions. So, if you’re looking to give your website homepage a boost, read on for some helpful tips
What Makes A Good Homepage Design?
There are a few key elements that all good homepage designs should have.
In essence, a great page is simple and straightforward. Because of this, it’s also often overlooked in favour of more shiny things such as typography, colours, logos etc… While important in itself, it simply makes little impact if the fundamentals aren’t in place; like a house built from a poor foundation.
We have listed 6 of the most vital elements that you should seriously consider adding and are not listed by order of importance.
1) It has a great compelling headline that talks directly to the customer.
Is the message of your website clear?
Does it connect with your website visitors and potential customers?
In short, an effective headline front and centre of your homepage is the most important element you can think of when designing your page. If you can’t describe your business to your visitors in one sentence and it doesn’t connect with their issues, then you may require spending some time coming up with some headline ideas.
We recently wrote an article on headlines on our blog and strongly recommend reading through it and working through the exercises mentioned.
The benefit is you will gain a deeper understanding of your prospects, which will allow you to better align your products and services with their specific needs.
A great example from airbnb.com
Another great example from mint.com
2) It Has Trust & Authority.
Is your site a trusted source of information?
Where possible, it’s always advisable to include other reputable sources on your site to confirm authority and high value in your prospects’ eyes. As further emphasised by Robert Cialdini in his book ‘Influence’.
Social Proof is a crucial indicator of influencing your audience to take the desired action.
The more of it you can include on your homepage, the more effective it will be in establishing yourself as an authority.
A nice example from SmartPassiveIncome.com showing where the site has been featured.
3) Has A Selection Of The Latest Blog Posts (if any)
A homepage on its own is static, which in the eyes of the mighty search engines, may be a bad thing. Including a feed of your latest blog posts will not only keep your page fresh but also encourage the search engine bots to keep returning to your homepage and crawling your site for new information, which will greatly improve your rankings and attract new visitors.
As with trust and authority, including testimonials from existing customers will greatly improve social proof. This add credibility to your business, further removing any doubts and objections from your prospective customers and encouraging them to take action.
5) A Simple & Effective Design.
Is your homepage clean and easy to look at?
This element is commonly overemphasised by many website owners as they get too carried away on design and making their pages look ‘shiny’.
But herein lies the problem; the busier the page looks, the more overwhelming it will be for your visitors and the less likely it will be for them to actually take the desired action.
In short, keep things simple; use two basic colours, a simple layout with a clear, large typography set that is easily read and consumed by your visitors.
6) Calls-To-Action (CTA)
Are your visitors clear on the action they need to take in order to move forward?
Again, this may seem like common sense, it’s surprisingly overlooked in favour of design and site layout.
In short, including a clear call-to-action on your page is essential for not only walking your visitors down a clear path but also making your business predictable at acquiring email addresses, building relationships and making that all-important sale.
Putting It All Together
Now that we’ve covered the core elements of what makes a perfect homepage, what we now want to do is take each puzzle piece and provide a coherent structure, which you can take away and apply to your own homepage designs.
Here are two example websites to look over. To help illustrate the elements listed above we’ve highlighted those in red boxes.
Example #1 – Smart Passive Income
Example #2 – Ahrefs
– Include your main headline at the top of the page.
– Include the main call-to-action on the top and bottom of the page.
– Include any testimonials, article feeds and trust/authority credentials somewhere inside your main page content.
If you like to access ‘ready-made’ premium templates that use the elements listed above, please be sure to check out our marketplace, where we constantly update it with exclusive template styles.
With these 6 elements in website homepage design, you are well on your way to creating an effective website that will capture the attention of visitors and turn them into loyal customers. Make sure all of these elements are present and up-to-date with trends, and your website homepage is sure to be a hit! Good luck!