If you’re just focusing on a broad solution to a problem, then you may be limiting the number of conversions you can potentially make for your business.
Spend time in forums, discussion groups and community sites to gather research and to help you identify the different groups who are looking for solutions.
Here are some examples of how you can break down and target specific groups in your niche:
Niche: Golf Swing Tips
Group A: Beginners looking to learn how to swing a golf club.
Group B: Professionals looking to improve their golf swing and score averages.
Group C: Retired Pensioners looking to quickly learn how to swing a golf club without injury.
Niche: Productivity Tips
Group A: Students looking for productivity tips to help them study and improve their grades.
Group B: Business professionals looking to improve their productivity to progress in their careers.
Group C: Entrepreneurs who want to improve their productivity to save time and spend it with their friends and family.
Niche: Dating Tips
Group A: Young singles who want to improve their dating skills to find a mate and get into a happy relationship and marriage.
Group B: Divorcees looking to get back into the dating pool and have the best chances of success.
Group C: Mature singles who want to learn modern dating techniques to help keep up with trends and to find a mate.
In looking at these examples, it would require creating multiple landing pages, funnels and campaigns that cater to each group, which may prove to be time-consuming and take up lots of resources.
No easy or affordable solution has been available until recently with advancements in better tools and technology…