21 Landing Page Examples From Top Tech Companies

In this article, we’re going to take each of the 21 IT company landing pages and briefly discuss the common traits they all have, what makes their page stand out for the customer and some suggestions on what you could change or try.

Finding inspiring landing page designs is something we do every day, but it’s easy to lose sight and go blank wondering where to get ideas from. That got us thinking, where else better to look than the top 21 tools that we personally use in our business.

So, we set out to review all those landing pages to give you some more tips.

We felt that expanding on the previous post would make a great follow-up and expand your knowledge in order to apply to your own landing page and sales page designs.

If you’re an avid reader of our blog, you will have noticed the common theme of design and page structure is constantly discussed in each article and how they all link together.

By the end of this article, you will have gained a complete understanding of the common design elements that make a great landing page and more importantly, how you can avoid these common landing page mistakes that kill your conversions.

Take lead from the big boys!

Below is our list of 21 best tech landing pages to give you some inspiration for your own ideas and help you get started:

At the top of the page, you’ll notice a feature area that includes a toggle. The first toggle contains the most important element, asking for customers to ‘create a free account’.

In previous articles, we addressed the importance of making sure each landing page does ‘one job’ in order to make it easier for customers to take the necessary action required. Amazon does this very well by making sure the most important element is at the top and centre of the page.

Overall, Amazon does a great job here by limiting the use of text to explain the product and instead, opting to use icons and images. A website doesn’t need to be text-heavy. Having key pages and 750 words of text can still work.

Things to consider:

Asana makes a big emphasis here by focusing on ‘contact and communication’. In marketing, it’s commonly said that ‘the money is in the relationship you build with your email list.

Asana has made sure to include an email form at the very top of the page along with a contact form for one-to-one communication. Essential for building that all-important relationship with your prospects and customers.

Asana also does a great job here of limiting the use of text and keeping it as minimalistic as possible. Again, opting for imagery and recognised brands to build authority and trust with the customer.

Please see our article on how to write headlines for landing pages for more tips.

Things to consider:

Authorize.net uses a nice background image of a shop to help illustrate the idea that it’s ‘open for business’ and quickly establishing itself as a service provider.

Also, note the 2 buttons that instantly pop out of the page; making sure that the colours differ from the overall colour theme of the website to help it stand out.

Things to consider:

What’s interesting to note here, is that Buffer has opted for a well-designed image to again, illustrate what their service provides, with a sign-up button below.

Again making sure that it does ‘one job’ and lets the customer know what to do next in order to get started.

Buffer also cleverly includes an image containing small thumbnails of all of their current customers using their platform, which is a great way of illustrating social proof and building authority/trust.

For more information on Social Proof and other ways to generate influence read ‘Influence: The Psychology of Persuasion’ by Robert Cialdini.

For more information on How to add some personality to your marketing, please take a look at our article.

Things to consider:

Disqus has focused on very minimal design; opting for flat colours, basic imagery and limited use of text in order to again keep things clear and concise. Again, notice the clear call-to-action by telling their visitors what to do next.

Things to consider:

As with Asana, Evernote has focused on communication and lead capture, including a basic headline and an email form in order to capture their visitor’s email addresses.

At first glance looking at the site, Evernote has made it very clear what their service is about and has done so by including as little wording as possible. Again, this is a common theme we’ve seen so far and will continue to see as we progress onward.

Things to consider:

Google has made sure the use of columns is used effectively when laying out their page. As with the earlier pages that we’ve just analysed, Google also focused on imagery, clear call-to-action and limited use of text.

Google has also brilliantly showcased a few video case studies of existing customers to again help build social proof, credibility and authority in the eyes of their visitors and prospects.

Things to consider:

As with their G Suite page, Google has again opted for minimalism and a clear call to action. What’s also very interesting here is they’ve included an animated headline live on the page, which helps capture the visitor’s attention.

We recently included this feature in our exclusive PlusPack plugin. See this written and video tutorial on how to implement an animated headline on your pages.

Here’s another example of their Google Drive page. Again using an identical design theme.

Things to consider:

imember 360 uses a nice animated video, complete with a yellow call-to-action button that uses a different colour variation of the overall colour scheme of the page.

They also use short and clear wording and icons to explain what their service is about.

Looking at the page at first glance, it’s clear that imember succeeds with explaining exactly what their service is about whilst using as little space on their page as possible, again adhering to the minimalist theme as we’ve discussed earlier.

For ideas on Call To Action Buttons, please see our article.

Things to consider:

Again, Infusionsoft opts for a minimalistic design with a clear headline and call-to-action. 

When designing your own headlines for your own pages, focus on simplifying it as much as possible by using as little text as possible. 

Here, Infusionsoft gets this spot on with a description of their service that’s only 10 words long!

Things to consider:

Again, staying with the theme of minimalism, clever use of text and a clear call-to-action. 

Jing places their button on the top right of their page, making it clear and precise for their prospects in getting them to take the necessary actions. 

In fact, the entire page simply has this top section with another small section containing icons and a brief description of their service.

Things to consider:

ScreenFlow incorporates images in a clever way by showing a laptop screen of the software user interface to give visitors a visual representation of what their service looks like.

Our latest update allows you to use images of laptops and devices to showcase your videos.

Things to consider:

For the Skitch software, Evernote opted for a simple squeeze page. Again focusing on a brief description, a simple green call-to-action button, and a compelling image to help the visitor take the next steps.

Also, notice the social media icons on the bottom right of the page. It’s important to also include any social media links to your social media accounts to get your visitors to follow you, which will help with relationship building.

Things to consider:

Skype’s biggest selling point is conversation and interaction over VOIP (Voice over IP) For their landing page, they’ve opted for a background image to emphasise community and interaction. 

They’ve also gone the minimum text route by including a simple headline and a call-to-action button at the top of the page.

Things to consider:

Slack’s page is very basic and simple. Using flat colours, a clear headline with an opt-in form asking for the visitor’s email address. I like how they use the asterisk (star symbol) around the word work* I feel it forces you to read on and locate the explanation of the word. This page has changed since we recorded the Slack teardown template.

If you would like to know how to create a highly engaging sales funnel using this 7-step process, please refer to our article.

Things to consider:

Vimeo’s focus has always been providing a service to content creators to upload videos to their platforms. They’ve opted for an image of a photographer overlooking mountains to help describe their business as a platform for ambitious movie creators.

They’ve also added a testimonial slider, which can easily be added using our very own testimonial element in OptimizeBuilder.

Things to consider:

Voxer has gone for a more corporate look with their design by using words like ‘workforce’ as part of their headline. They’ve also chosen to use the mobile phone display route by showing their user interface to their visitors to help describe and demonstrate their service.

Things to consider:

VWO has always had a great user interface for customers and is infamous for providing one of the best AB testing tools in the business. With this in mind, we assume without a doubt that VWO is split-testing this page. VWO has focused on showcasing its platform using video along with a basic page design and call-to-action.

If you’re a software company and have a proven track record with customers, use video to best showcase what your software has to offer.

Things to consider:

Woocommerce has also gone for the laptop display image with the Woocommerce platform displayed. Looking at their page, it’s clear what their business is about with a clear headline and call-to-action.

What sets Woocommerce apart here is that they’ve included an image of all of their support team to let their visitors and customers know that there’s a ‘real’ team behind the scenes that are on board and waiting to help. Again, building trust and credibility with their visitors.

Things to consider:

The sub-headline here is direct, clear and described in no more than 7 words.

Zendesk’s main message here is to ‘keep customers happy’ with a call-to-action of asking the visitor’s name and email address for more information on how to achieve it, which would inevitably lead to the promotion of their service.

Zendesk again opts for a minimalist approach with a relevant background image to help visually describe the business.

To see SEO landing pages with a colour emotion chart, please take a look at our article.

You can also find the perfect host for your landing page here.

Things to consider:

Notion Pro’s main approach, which seems to work well is to keep things organised and the text minimal. It manages to include the most important features within the text that clearly explains what the product is about.

Additionally, the choice of colour is very easy on the eye, which reduces eye strain and helps the visitor focus on what the page is about.

It’s incredibly important to keep this in mind when deciding on colours to use for your brand as this can make or break your conversion rates.

Things to consider:

For this example, Jasper uses animated page elements upon scrolling through the page. This can be a great way to maintain engagement as it helps the visitor look at the content of the page.

Jasper also does a great job at combining a black background with suitable text colours, which can prove to be difficult when using dark colour combinations.

If your brand has dark colours, then this may be a nice example to model from.

Things to consider:

Hotjar’s use of social proof is very transparent here. They include the actual number of users who have signed up in the last month as well as a trust notification below the video, which is excellent for building credibility with your customers.

Additionally, they’ve included an easy login & signup option by adding a Google signup button on the page. This allows you to signup using your Google login credentials; saving you time and energy to do this manually.

This quick process allows Hotjar to easily build its customer base due to the ease of signup.

Things to consider:

In this example, Gong focuses on its headline by dedicating most of its page space to it, again highlighting its importance.

As the headline makes a claim. it creates intrigue for the visitor, which makes them want to sign up and test the software for themselves.

We advise you to be extra cautious when making claims about your software and recommend only using it if you know for sure about the value you’re offering.

Things to consider:

CoSchedule includes a screenshot of their software dashboard above the fold to provide visitors with a glimpse of what they will be getting when signing up for their software.

This is a clever way to pre-qualify your visitors and reduce cancellations as it will only include customers who are genuinely interested in what their software has to offer.

Things to consider:

This example is interesting as it shows the importance of audience targeting. Customer.io has made it clear in its messaging that its software is clearly intended for ‘marketers.’

As it’s for a specific audience group, their headline uses industry buzzwords that are understood by the visitors who are part of the industry.

This can, however, alienate other visitors who are also interested in the software.

Things to consider:

Hootsuite does a great job with its headline here by including the benefits of what its customers will achieve if they decide to invest in their software.

They include a 30-day free trial with the additional option to get 20% off their purchase if they choose to buy now.

Offering upfront incentives to customers goes a long way toward building trust with your customers and provides a good foundation for the general relationship you will be building over time.

They can do an even better job by perhaps increasing the size of their CTA buttons to make them more eye-catching for the visitor.

Things to consider:

Slack does something very smart on its landing page in 2023 that we have yet to see elsewhere. For any existing customers who created their workspace in their software, they will be shown it front and centre on their landing page if they’re logged in.

This is a fantastic way to improve user convenience and can easily be coded by a developer. Spending some time on user experience is extremely important when it comes to software and shouldn’t be taken for granted.

Think of creative ways how you can provide an easier experience for your customers.

Things to consider:

SEMRush provides a free tool as part of their software service to allow their visitor’s limited ability to check their website stats.

If your software is established and it contains a wealth of features, consider including a part of the tool with basic functionality for new customers.

This will instil confidence in your customers to go ahead and purchase the full product from you.

Things to consider:

Now that we’ve analysed each business landing page, you can now clearly see the common elements each of them contain that make a great landing page, that’s simple and clear to navigate.

Here are the key takeaways:

We hope you’ve enjoyed this article. If you have any designs of your own, please share them in the comments below…

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