We are seeing more and more customers using the OptimizePress Theme on their sites which means they are actively blogging and try to grow their audience through content.

Good move on their part!

To help increase those clicks through to your content, we have improved our blog post element and you’re going to love it!

Why would you want to increase click-throughs on your blog, and how can you increase them?

Let’s start with the why:

  1. You already have traffic, but it could be leaving quickly (increases bounce rate).
  2. You want existing traffic to view more of your content.
  3. You want to share related content.
  4. You want search engines to crawl deeper into your content.
  5. You have a higher chance of collecting leads after you read more of your content.

As you’ve spent hours creating amazing content, you want to make that content easy to find… agreed?

If we can help you present your blog posts in a beautiful clean layout, it should in-turn increase the click-throughs to those pages, getting more eyes on your content.

And now the how part:

  1. Show related content in blog posts.
  2. Show recent blog post on landing pages and content landing pages.
  3. Make the blog posts look visually appealing.
  4. Use featured images on blog posts to encourage clicks.
  5. We include recent/related content at the end of all blog posts.

And to tie this all together, you only need to add the element to your blog posts or OptimizePress LiveEditor pages.

We also made another update that some of you might not have seen. We cover these two features below.

To see a full list of features and fixes hop into the members’ hub and read what we’ve been working on.

Update #1 – Recent Blog Post Element

The newly updated blog post elements will really make your content stand out. There are 5 new styles, each can have different layouts and display up to 10 blog posts.

You can choose from the latest blog posts or choose any post from a “selectable list“.

Here’s a look at two of the new layout options we’ve created.

First, a wider style block layout with border and author on display. The layout is 3 posts to a row showing 5 posts in total:

Increase Blog Post Clickthrough Rates | Large Style Recent Blog Post Listings

Second, a thinner block layout with slightly different styling:

Increase Blog Post Clickthrough Rates | Block Style Recent Blog Post Listings

To see all the new style and layout settings, watch this video:

[video_player type=”youtube” width=”560″ height=”315″ align=”center” margin_top=”0″ margin_bottom=”20″]aHR0cHM6Ly95b3V0dS5iZS9MUTFmY01MU2hiVQ==[/video_player]


Update #2 – Edit OptimizePress Elements In Blog Posts.

You may not have noticed in this update, but the OptimizePress elements in blog post pages would show blocks of messy code that couldn’t be edited **Sad face** 🙁

Yes, we know it was disappointing… so we fixed it!

**Big Smile, Happy Face** 🙂

This means your elements actually look like your elements in blog post pages! Same as they do in LiveEditor pages.

Here is the new feature in action. You can now visually see the element and edit it.

Increase Blog Post Clickthrough Rates | Add New OptimizePress Element

There are still some PlusPack elements we’re working on, but eventually, you will only see elements in the blog that work on blog post pages.

These elements don’t work or render in the blog:

  • Facebook Comments
  • WordPress Comments
  • Custom HTML / Shortcode
  • Feature Box (Still works but shows shortcode)
  • Feature Box Creator (Still works but shows shortcode)
  • JavaScript
  • Launch Navigation
  • OverlayOptimizer
  • Text Block


Here is how the element would look before the update:


Increase Blog Post Clickthrough Rates | Old Video Element Embed Code


And now the element renders in visual mode as it would in LiveEditor pages as seen below:


Increase Blog Post Clickthrough Rates | Video Element Added

See This New Feature In Action In The Video Below

[video_player type=”youtube” youtube_remove_logo=”Y” width=”630″ height=”354″ align=”center” margin_top=”0″ margin_bottom=”10″]aHR0cHM6Ly95b3V0dS5iZS96NWZpbUw1dnVobw==[/video_player]

Only a short update today, but two helpful features that we know will speed up your blogging process and improve your click-throughs to other related content.

Happy blogging!

[feature_box_creator style=”1″ width=”” top_margin=”” bottom_margin=”” top_padding=”” right_padding=”” bottom_padding=”” left_padding=”” alignment=”center” bg_color=”#F3F3F3″ bg_color_end=”” border_color=”#CBD2D6″ border_weight=”1″ border_radius=”” border_style=”dotted” ]

Tell Us What You Think – Please Comment Below!

Thanks for reading this post, we are actively working on some awesome new elements to make you content different. We would love to know which elements you use on your blog posts and why, comment below!


    50 replies to "[Element Update] Increase Blog Post Click-Throughs"

    • Rafael

      How can I put latest blog posts in a page using the Smart Theme? I didn´t find the element.

      • David Frosdick

        We don’t have the element released yet in the new page builder but it will be coming soon.

    • Dr. Hetts

      Seeing that short code that wasn’t editable in the blog post, which meant if you wanted to change something you had to delete it and start over was most annoying. Thanks for fixing!

    • Jason Owens

      I had no idea that you made these powerful changes to OP! This just keeps getting better and better with each update you roll out. Thanks for sharing!

    • Workout Anywhere

      I found a solution for easy commenting and the social login “New Feature Request.” Have you guys looked into Auth0? They have a pretty solid program and social login plugin, but it seems to not work well with OP2. You guys are so innovative, this could easily kill a couple projects requests in about a couple hours of dev. What do you think David and Kevin McClellan ?

      • Kevin McClellan

        I’m not a developer myself but that does look like an interesting service. Have you added this as a feature request? Development schedule is full for the next 3 to 4 months from what I have been advised however I am not able to confirm if this is on the roadmap or not.

        We do review all feature request and consider each one for inclusion in OptimizePress or other products we are working on. Unless they have declined a feature request, I can assure you it will definitely get looked at.

      • David Frosdick

        I’ve seen OAuth, it power the social logins that we see like Google, Facebook etc. I don’t know how involved it is. A month spent building and test OAuth only to be used by a handful of people is time not spent developing something else 🙂

        There are some social login plugins out there.

    • Andrea Ruzickova

      You guys made my day 🙂
      I was seriously thinking moving to another theme becouse of blog long-term no improvements, but this change the game ….Thanks!

    • Simon

      Absolutely GREAT!!!

    • Adam Sicinski

      Very nice feature. Thanks for the addition 🙂 Two things I noticed for improvement. My blog post titles are getting cut off after a certain point within the blog post element. Is there an option to show full blog post titles? Secondly, Can the 100 character text be pulled form the Excerpt field within each blog post? This would allow us to customize this text within the blog post that would show up within the recent blog post element. Otherwise it just pulls text that possibly I don’t want the reader to read until they get to the blog post. I hope that makes sense.

      • David Frosdick

        Hi Adam, Nice suggestions thank! Can you submit these as feature request and then every we can review and vote for them.

    • Michael Nguyen

      Yes! Thank you so much for the element editing within the blog update!

      • David Frosdick

        Thank Michael! Glad you like that one. It make a big difference being able to see the element.

    • Negocio Simple

      Great News! please i add +1 the more blog themes or editor for layauts for blogs theme, i really need!

    • Sara Lees

      Very nicely done…. I am really enjoying the editor options.

    • AndreaDeCandia

      Great Features Man…
      I was waiting them!

    • Karen McMillan | YINpreneur

      Nice to see some improvements and luv to the blog elements. 🙂

      I too would like to see more luv for the blog page design, e.g., magazine or portfolio style; with and without sidebar; and tags/categories for the post element.

      Getting closer.
      Thank you.

      • David Frosdick

        We have been working on a new theme with some integrations you might like. Keep an eye out for it soon.

    • Joseph Spada

      I just LOVE Optimize Press!!! You guys really offer the best all-around blog and website builder and editor. Your updates and enhancements always make sense and are very practical. Just LOVE IT!

      • David Frosdick

        Thank you so much for taking the time to write your comments. I will pass this onto the team here at OP.

      • Kevin McClellan

        Hey Joseph,

        Really appreciate you dropping in here to let us know how much OptimizePress rocks!! 🙂

        We got lots more coming so buckle up 🙂

    • Miles Austin

      Damn! Thank you for putting some focus on the blog area. I have ended up using Thrive Themes because of a lack of editing power with OP2 in the blogging arena. These and upcoming improvement you have hinted at can change my thinking on this. Well done.

      • David Frosdick

        The blog is a key part of the OP theme and we would like to do more with it but there’s only 24hrs in a day 🙂 Glad you like these updates! Thank for commenting!

    • Blog Marcos Monteiro

      Very good, I loved the news but I still find the pages very heavy for seo. Thank you for the beautiful article.

      • AndreaDeCandia

        The SEO don’t look the heavy or light of a page but the content.

      • David Frosdick

        If you have any SEO suggestions for features please post a request 🙂 Thank for stopping by!

        • Blog Marcos Monteiro

          Hello David, I know the above article has informative character of improvements and elements for blog, researching some metrics I noticed that thema OptimizePress is still somewhat heavy for loading pages. My suggestion is to optimize the framework for speed and opening OptimizePress pages. Thanks for sharing.

          • David Frosdick

            Thanks for the feedback. I’ll pass this in to our Devs.

    • Nick

      Great updates! +1 for new blog themes needed!

    • Trissa Tismal

      Will this update work with just using the optimize press plug in with a different theme? Or must I use the optimize press theme to get these new functionalities?

      • Kevin McClellan

        Hi Trissa, The blog posts element is available in the OP Plugin as well as the theme. 🙂

    • Aram Basmadjian

      I would love to be able to select a specific Category of posts to display in Recent Blog Post element.

      • Kevin McClellan

        If you wish to have specific posts you could use the ‘selectable posts’ option. I think categories might be something coming in a future update.

        • Aram Basmadjian

          That is what I do now, but I automate my posts and ‘selectable posts’ requires me to go into the sight and manually add each post (sometimes several per day). I would prefer to have all posts that are assigned to a specific category populate the Recent Blog Post element.

    • Tim Ernst

      What about being able to change the theme of your blog? That would be a great upgrade!

    • NewRiseDigital

      Brilliant that you’ve updated the blog element, much needed to improve page designs for creating magazine layout pages!

      One really urgent missing thing is the ability to pull in categories or tags as the playlist for the blog posts. I can only see latest posts or the ability to pick individual selected posts. Am I missing something, if not can category / tag be added to the element soon!

      Cheers for the constant amazing updates! Keep up the grat work!

      • David Frosdick

        Thanks for commenting! Please submit a feature request and we can look into adding categories, tags etc.

    • KM Lee

      loving the new designs, especially those with the ‘box’ and ‘author’ around each individual post. hope to see some new blog themes in the next update! 🙂

      • NewRiseDigital

        +1 to the long overdue blog themes!

      • Kevin McClellan

        Hey KM Lee, thanks for the feedback. I love this update as well. New blog themes are definitely on the way 🙂 Might be looking for beta testers soon

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