February 27, 2021

By David Frosdick

What's New in OptimizePress  February 2021: Audio Player, Dynamic Dates, Integration Enhancements & New Templates

As February draws to a close, it’s been a jam-packed month at OptimizePress. We launched our newest version of OptimizeFunnels 2.0, hosted two live webinars and added more new features to the platform that we’ve been shouting about in our weekly digest emails.

Our already vast range of platform features continues to grow. We love seeing what you are doing with your websites and how you use these features to market your businesses.

Our recent two webinars have seen a lively bunch of business owners from all over the world learning new strategies and growth methods they can apply to their business immediately. 

In this post, we are doing a roundup of all those new features and how they will benefit you and your business.

Audio Player Element

The new WordPress Audio Player element is an excellent addition to the element list. It enables you to stream your audio files directly on your page, whether that be a podcast episode, sales message or replay of a teleseminar.

WordPress Audio Player Element

There are many uses for this element, and now it’s built directly into OptimizePress, so you won’t have the headache of dealing with more audio plugins.

Example of Audio player on webpage

The new Audio element is an excellent addition to the element list. It enables you to stream your audio files directly on your page, whether that be a podcast episode, sales message or replay of a teleseminar.

There are many uses for this element, and now it’s built directly into OptimizePress, so you won’t have the headache of dealing with more audio plugins.

We’ve also included all the main features you need for your audio player, such as autoplay, loop audio and download options.

Audio Player Element Controls

The audio player can be used for:

Audio is still a growing medium for people to consume and create accessible content.  Learn more about our WordPress Audio Player on the feature page.

New to OptimizePress?

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Dynamic Date & Time element

Showing a real live date or time on your website is the perfect way to build scarcity by showing actual times and dates of events. There are many potential event types for which you might want to use our WordPress Date & Time element on your pages, including:

Unlike other WordPress Date and Time plugins, our element is flexible, easy to drop into any page and has multiple configurations and design options.

We also include all the main features you need when using dates and times on your marketing pages. You can show dynamic date and time (these change for set time intervals you set) the perfect solution to work with our interval countdown timer.

You have further options where you can set a specific date and time (perfect for showing the actual date and time) and also for showing future dates and time (perfect for those evergreen webinars you have planned).

You have further options where you can set a specific date and time (perfect for showing the actual date and time) and also for showing future dates and time (perfect for those evergreen webinars you have planned).

Visit our Date and time element feature page to watch our video walkthrough of this element.

Campaign Monitor Integration

Campaign monitor is here! You can connect your OptimizePress forms to our Campaign Monitor Integration bringing a wealth of features they offer and the power of OptimizePres to grow your email list.

Campaign Monitor Interface

Many of the feature are similar to other integration although they do have a visual journey designer that lets you plan your email campaigns with series of emails, time delays, segmenting and decision paths based off the data you feed in.

Their pricing is much like other email services and you can start at $9 per month for 500 leads. Head over to Campaign Monitor to see all the features.

New to OptimizePress?

Watch our On-Demand Demo

Join us to discover how OptimizePress can power your online presence with powerful landing pages, sales pages and funnels

Sendy Integration

Our Sendy integration ultimately simplifies how you can create forms in OptimizePress using Sendy. It takes all the pain away from manually adding HTML code into pages.

One of the big advantages of Sendy is the competitive pricing they offer for sending emails. While you do need to host the Sendy application on your own server, once it’s set up, you have the sending power of Amazon’s infrastructure at a price of $1 per 10,000 emails!!

Using Sendy, you get:

GetResponse New API

We have added a new GetResponse integration which replaces our old oAuth integration. This improves compatibility with updates at GetResponse. You will be prompted to update if you are already using our GetResponse Integration.

You MUST update your integration to ensure contacts from your opt-in forms are passed to GetResponse.

You will need to use your API key to integrate with GetResponse - this can be found by going to Menu > Integrations and API:

Then click API at the top navigation, where you can then generate an API key for your site:

Once you've completed the integration of GetReponse on your OptimizePress dashboard it will be available inside our integrations screen when connecting an opt-in form.

New to OptimizePress?

Watch our On-Demand Demo

Join us to discover how OptimizePress can power your online presence with powerful landing pages, sales pages and funnels

Keap integration (now with tag support)

We've integrated with Infusionsoft since the launch of OptimizePress, and with Infusionsoft now fully rebranded to use their new Keap name, this has brought with it changes to their API.

We've developed a new Keap integration using their new API, which will work with legacy Infusionsoft accounts and newer Keap only accounts.

This oAuth integration is easy to use - just click Connect, and you'll be directed to Infusionsoft/Keap to login and connect your account.

This new integration allows you to easily add tags to contacts coming from your OptimizePress opt-in forms so you can segment your contacts or trigger sequences/campaigns within Keap.

Our opt-in form wizard will also pull text custom fields from your Infusionsoft account that you have created. 

Here’s an example of how you cau use a custom field to add a dropdown to your opt-in form using our "extra fields" integration feature:

Keap Custom fields integration

This easy connection allows you to add these fields to your opt-in forms and further collect useful information about your subscribers. It allows you to create complex data-driven forms if you ever need them.

OptimizePress opt-in form with dropdown

Get started with our Keap integration too and start creating better forms for your Keap campaigns and sequences.

Integrations also available in checkouts

Just in case you missed it, all of our integrations in the OptimizePress Suite are also available inside our OptimizeCheckouts platform.

This means if you want to add buyers to your integrated services, you can do this with just a few clicks via our Checkout Product Integration Rules screen.

This allows you to easily add buyers to an email list, segment or tag (depending on integration) in your external service. As you begin segmenting leads, you have the power of sending more targeted offers to customers later. 

You should always segment these buyers effectively as they are the most valuable contacts in your CRM/Autoresponder. Remember, it’s always cheaper to sell to existing customers than it is to find new customers. 

So, by segmenting your leads based on what they buy, you can send them more similar offers that they are interested in.

IP address support in more integrations

When you're building your list of subscribers, the more information you have on a prospect, the better you can segment those audiences.

One feature that we received a steady stream of requests for was better support for IP address tracking to appear inside your email marketing systems.

This means passing the IP address of your subscriber from the opt-in form through to your email marketing system. 

Why do this? The more data you get allows you to further segment audiences based on country or even city in some cases.

Again this opens up more opportunities for targeted marketing.

We've now added support for this, where an IP address field was available in the email marketing service. See this example below.

AWeber subscriber with IP address

Not all emails services support saving IP address in the customer record,  this so currently, this works in the following service integrations:

IMPORTANT NOTE: Depending on your country, you may need to update your privacy policies to reflect the data you are collecting and keep your subscribers informed of the data you hold on them. Consult your local legal representative for more information on your individual obligations.

New to OptimizePress?

Watch our On-Demand Demo

Join us to discover how OptimizePress can power your online presence with powerful landing pages, sales pages and funnels

Site Status Screen

We're always looking for ways that we can deliver better support to our customers. 

With the new Site Status screen inside OptimizePress Dashboard, you'll instantly check for any configuration issues on your website, which might affect the performance or functionality of OptimizePress site or our page builder.

This can give you an instant overview of your site and help our team instantly see any issues and troubleshoot your problems faster. 

We’ve added a “Copy To Clipboard” button so you can copy the status of your site and include that in any support tickets you raise with us.

You will see the Green, Orange and Red icons showing the status. When you see a Red warning, it’s time to get that setting configured correctly. Usually, these settings are controlled at the host level and only take a few minutes to fix.

Remember, our support team is always available to help you with any issues you have as you're getting your OptimizePress sites up and running. Remember you can find help on our OptimizePress Help center or click Help from inside the dashboard.

And can contact our team any time by clicking "Submit Ticket" from any screen on the Help center.

New responsive controls for columns

We've seen a big shift towards mobile and tablet devices for web browsing over the past five years, and at OptimizePress we always stay on the cutting edge with developments to ensure your pages look as optimal as possible across multiple device types and screen sizes.

We already have our innovative tablet and mobile view customization which allows you to instantly tweak your designs on different device sizes, and we've now taken this a step further with our new responsive column configuration options.

For Desktop, Tablet and Mobile device screen sizes, you can now configure column scaling behaviour on a per device basis.

This means you can select between "Custom Size", "Wrap Columns" or "Stack Columns" in our advanced settings for any row inside the OptimizeBuilder.

Responsive Controls for Columns OptimizePress

So you're probably thinking, what do these options mean? 

Watch this video to learn more:

Custom Size

This option allows you to maintain full column flexibility, meaning your columns remain side by side, and you can adjust the column widths individually. This is the default on desktop and tablet views. It's ideal where you have more room or less columns, and want to individually tweak the widths of each column.

This option can also work on mobile views where you have less columns or less content in your columns and still want the columns to remain side by side. Remember you can scale the size of your text and elements in mobile and tablet views to fit better on those screen sizes.

With custom size, you can still adjust the column gap too (the space between your columns) so you may wish to reduce this on smaller screen sizes.

Wrap Columns

The wrap columns option allows your columns to scale onto multiple lines where the column width is scaled to less than the defined size.

For example if you have a 3 column layout and set wrap columns width to 300px, when the layout or screen size is less than this, the columns will begin to wrap (fold onto a new line). This is a hybrid between custom size and stack columns. With wrap columns you cannot define individual column widths (all columns are the same width). You can still define the space between columns (Column gutter)

Stack Columns

This option is a little more self-explanatory. With Stack columns, your columns will automatically stack on top of each other on the device size specified. This is most commonly used on mobile device sizes where less screen width available. You can also define this on tablet screen sizes. It’s unlikely in most cases you’ll use this on desktop viewport sizes.

OptimizeFunnels 2.0

If you missed our latest update we’ve taken the best funnel builder for WordPress and made it even better - with our new Funnel Visualiser technology.

This update is massive! You can now map out your funnels and create the customer path for every funnel your build.

..And yes, you can make unlimited funnels with unlimited upsells, downsells and almost any funnel structure you can imagine.

Watch the video below as we built out a funnel in minutes:

When you use OptimizeFunnels in your business, you don’t need large start-up capital, and you certainly don’t need to be a funnel expert or self-claimed funnel hacker. You can easily copy the same smart techniques as the business giants.

When we sat down to think about how we can improve the way you make your products and services using marketing funnels, we focussed on these key areas:

Funnel Visualiser - Funnel builder

With these new features, we believe the new Funnels 2.0 platform is the most powerful and easy to use funnel bulder on the market today.  Read our Funnel Builder guide to learn about the features we've added.

New to OptimizePress?

Watch our On-Demand Demo

Join us to discover how OptimizePress can power your online presence with powerful landing pages, sales pages and funnels

Savvy Template 

This brand new templates collection called Savvy is an entire "Done For You" marketing pack. It has all the essential pages any business owner would use to grow their email list, run webinars, promote offers, run daily deals, launch digital products and make sales.

And, that's not all! This brand new template set is available to ALL customers.

Watch this video to get a complete overview of the Savvy template set:

For those of you who are on our OptimizeSuite plan, you also get a complete set of pre-built funnels for OptimizeFunnels, and the conversion focussed checkout templates for OptimizeCheckouts.

So waste no time, watch the video above to get an overview of this new templates collection, and then jump right in and start using them.

These templates are available now inside your OptimizePress sites, just go to the Create New Page Screen and then find click "Collections" to find the Savvy collection.

That's A Wrap

Now it’s time to get ready for the next round of updates. March is going to see more webinars and more new features to the overall platform and specifically OptimizeCheckouts. 

Please take the time to watch our two webinar replays inside of our members only hub. The first webinar replay is the launch of OptimizeFunnels 2.0 that includes the new Funnel Visualiser. 

The second webinar replay is our Upselling Masterclass where we dive into ways you can generate more revenue from every sale you make on your site using upsell and downsells.

If you have a favourite feature from February please comment below and let us know.

We'd love to hear from you!  Let us know which features you're most excited about, and we'll keep the updates rolling out!

    1 Response to "February 2021 Release Notes: Audio Player, Dynamic Dates, Integrations & New Templates"

    • Roger Over

      The Savvy template is exactly what I need! Are you planning to add the home page, about page, blog page and contact page to the collection?

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