What you call this page depends on what kind of business you run, but its main purpose is to describe what you do and how customers can pay you.
A services-based company may call this page “Services” or “Work With Me/Us,” while product-based companies may call it “Products” or “Buy.” If you offer a mixture of both products and services, consider calling this page something like “Solutions” or “What I/We Offer.”
Whatever you do, resist the urge to get too clever here (or anywhere), since you have only a handful of seconds to catch people’s attention. Clarity always trumps cleverness.
Once you’ve named the page itself, you’ve got 300 words to describe what you offer. The word count here is somewhat arbitrary since some things will take more words to describe than others, but we do challenge you to be succinct. To keep you focused on what to write in what order, use the A.I.D.A. formula: Attention, Interest, Desire, Action.
Make it great: This page will probably be the longest one on your site, so do your readers a favour; use short sentences and break up the text with subheadings and bullet points. Make it easy for them to understand your offer so they feel ready to pay you.
If you have testimonials, add them to this page as well, so that all visitors can see how your solutions have helped others.
OptimizePress customer examples:
5 replies to "The 750-Word Business Website You Can Write This Weekend"
Hey David, I notice you all have a beautiful new blog layout with share buttons to the right hand side, centered post & nice title header up top with background image. Is this available if we update our theme & support license?
I hope so, thanks!
Yes it will be available in the next week or so.
Until I read this post, it never occurred to me that writing copy for the website isn’t that hard. And what’s even better, we can do this in a weekend or less. Thanks so much for sharing this with us David!
No problem Duke! Once you put your mind to it you can easily write some copy.
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