Writing copy for your website may sound intimidating, but it doesn’t need to be that way.

By breaking the task down into five easy pages with accessible word counts, we hope to convince you that writing your website is not just possible, but also easier than ever. What’s more, you can do it in a weekend or less.

It all starts with the Homepage.

750 Word Business website you can write this weekend | 75 Words Home Page

This is the first page your visitors will see when they type your URL into the address bar. It’s your chance to do two equally important things:

First, you want to make a great first impression on your ideal customers, using words that encourage them to identify with you right away. This requires knowing your target market extremely well, which should be part of your ongoing market research efforts.

Second, you want to filter out your non-ideal customers. Don’t make the mistake of trying to please everybody with generic corporate-speak on your Homepage.

Those days are over, and corporate-speak will make your website boring and forgettable. Instead, inject your individual and brand personality into your content so there’s no chance of confusion about who you are and whom you want to serve.

Make it great: Start with a short, results-oriented value proposition as your headline. Ours says “Marketing Site Creation, Made Easy.” Yours should reflect the results your customers will see from working with you.

From there, introduce yourself and your brand by name, using conversational language that conveys your brand personality. Give a 1-2 sentence summary of the kind of work you do and for whom, and then invite your readers to keep going by adding a link to the next page on your site.

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Recommended Reading:

The headline formula that grabs your readers attention.

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Hustle & Groove

www.hustleandgroove.com

hustle and grow home page

750 Word Business website you can write this weekend | 250 Words About Page

The About Page is often neglected by business owners, but it’s also one of the most visited by potential customers. People want to know, like, and trust you before they will do business with you, and they also want to see their needs and goals reflected in what you offer.

Knowing this, you have an opportunity on your About page to share not only about yourself but also about the connection you hope to establish with your customers. Make it about both of you.

Make it great: Consider these questions when writing your About page: Who are you as an entrepreneur and person? Why did you start your business? Who is your ideal customer? How does your business fill a need that hasn’t or can’t be filled elsewhere?

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Recommended Reading:

Add some personality to your marketing.

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A few About Page examples from OptimizePress customers:

OptimizePress Design

optimizepressdesign.com about

Uwe Dockhorn

uwedockhorn.com/about-me

uwedockhorn about

Option Alpha

optionalpha.com/about

750 Word Business website you can write this weekend | Option Alpha About Page

750 Word Business website you can write this weekend | 300 Words Services Page

What you call this page depends on what kind of business you run, but its main purpose is to describe what you do and how customers can pay you.

A services-based company may call this page “Services” or “Work With Me/Us,” while product-based companies may call it “Products” or “Buy.” If you offer a mixture of both products and services, consider calling this page something like “Solutions” or “What I/We Offer.”

Whatever you do, resist the urge to get too clever here (or anywhere), since you have only a handful of seconds to catch people’s attention. Clarity always trumps cleverness.

Once you’ve named the page itself, you’ve got 300 words to describe what you offer. The word count here is somewhat arbitrary since some things will take more words to describe than others, but we do challenge you to be succinct. To keep you focused on what to write in what order, use the A.I.D.A. formula: Attention, Interest, Desire, Action.

Make it great: This page will probably be the longest one on your site, so do your readers a favour; use short sentences and break up the text with subheadings and bullet points. Make it easy for them to understand your offer so they feel ready to pay you.

If you have testimonials, add them to this page as well, so that all visitors can see how your solutions have helped others.

OptimizePress customer examples

OptimizePress Design

750 Word Business website you can write this weekend | OptimizePress Design Services Page

750 Word Business website you can write this weekend | 50 Words Contact Page

If your visitors are clicking over to this page, they’re ready to take the next step. Make it easy for them to reach you by cutting out excessive preamble and displaying your contact information prominently.

Make it great: Confirm that you look forward to hearing from them, and let them know they can expect a response within X days. Then step aside so they can get on with emailing you.

Some business owners will embed a contact form to cut down on spam, while others publish theirs and their team members’ direct email addresses and phone numbers for a more personal touch. Still, others offer both options. The choice is yours.

A few Contact Page examples from OptimizePress customers: 

Nudge Marketing

nudgemarketing.com/contact-us

750 Word Business website you can write this weekend | Nudge Marketing Contact Page

I Don’t Have Time

idonthavetime.net/contact

750 Word Business website you can write this weekend | I Don't Have Time Contact Page

750 Word Business website you can write this weekend | Blog Page

“Blog” is the catch-all term we’ll use for this page, and we recommend you start one if you haven’t already. But, if maintaining a blog isn’t realistic for you, replace this page with something that allows you to serve your audience and still recap some benefits of content marketing.

Here are some ideas that can work quite well:

  • A handful of evergreen articles on your topic of expertise. We’ve seen small business owners call this page “Articles,” “Opinions,” and “Magazine,” and simply remove the date stamp so that the posts themselves never look dated.
  • A free gift (like an e-book or mini guide) in exchange for an email address. You might call a page like this “Claim your free guide” or “Get started for free”.
  • A curated selection of recommended resources that will help your target audience and solidify your reputation as a connector. Call this one “Recommended Resources” or “Further Reading”.

Make it great: Set your readers’ expectations according to the kind of content you’ve chosen to feature on this page. Tell them in just a few sentences why this page is their best destination for expert insight into your niche, and how often to expect new content. Make sure the headlines for your blog posts, articles, e-book, etc., reflect A.I.D.A principles and your status as an industry expert.

Here are some Blog examples from OptimizePress customers:

Automation Agency

www.automationagency.com/blog

750 Word Business website you can write this weekend | Automation Agency Blog

Hustle & Groove

www.hustleandgroove.com/blog

750 Word Business website you can write this weekend | Hustle and Groove Blog

Option Alpha

optionalpha.com/blog

750 Word Business website you can write this weekend | Option Alpha Blog

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Recommended Reading:

The headline formula that grabs your readers attention.

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Write your website this weekend

How many words is 500 words?

For context, this article is about 1200 words, so relatively speaking, you really don’t have that monstrous a task ahead of you. You can conceivably write your entire website over the weekend, or in a single weekday if you block out the time in your calendar.

By using this framework and our tips about adding personality to your marketing, you can write a professional website without spending too much time. What’s more, you’ll be assured of having all the necessary pages in order so that you can finally hang your shingle and get to work.
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Are you going to get started this weekend?

Please comment below and tell us which page on your own site could do with some fresh copy.

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    5 replies to "The 750-Word Business Website You Can Write This Weekend"

    • Nicholaus Thomson

      Hey David, I notice you all have a beautiful new blog layout with share buttons to the right hand side, centered post & nice title header up top with background image. Is this available if we update our theme & support license?
      I hope so, thanks!

    • Duke Vukadinovic

      Until I read this post, it never occurred to me that writing copy for the website isn’t that hard. And what’s even better, we can do this in a weekend or less. Thanks so much for sharing this with us David!

      • David Frosdick

        No problem Duke! Once you put your mind to it you can easily write some copy.

    • […] opt for the latter because I have the OptimizePress theme installed on my WordPress website and it allows me to create high-converting opt-in […]

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