Our Policies & Terms

Agency License Agreement

Our agency license agreement explains the terms of our agency licenses designed for our customers who build sites for clients or offer services that include OptimizePress

Agency License Agreement

Please read this agreement in full and ensure you fully understand it.  Purchasing any Agency plan constitutes agreement to abide by the terms of this agreement

Note: OptimizePress Essential, OptimizePress Business & OptimizePress Suite plans are considered personal use only plans - this means those accounts are not permitted to be used for any kind of client usage.  You must purchase an Agency license to use OptimizePress on any sites which are not your own

The OptimizePress Agency license applies to OptimizePress products (including but not limited to OptimizePress Builder, OptimizePress Dashboard, PlusPack, SmartTheme, OptimizeUrgency, OptimizeFunnels, OptimizeSuite, OptimizeCheckouts, OptimizeLeads) and it is NOT a resale, re-branding, PLR or MRR license.

The OptimizePress Agency license plans are designed for business users who build sites, or offer advanced marketing services to clients, and require a page builder as part of this process.

You MAY NOT sell any of our themes or plugins directly and you cannot claim credit for them.

No usage will be permitted where you are essentially attempting to undercut our pricing or offer OptimizePress products for any kind of discount.  That is not the intended use of our agency plans and anyone in breach of this will be banned and licensed revoked.

You can use the products to create websites that you build and maintain for clients as part of an extended service (i.e. the client gets more from you than just a website/theme/plugin installation). 

You must charge a minimum of $199 for any services which include OptimizePress.  If you are using features from the OptimizeFunnels product - the minimum you charge for your service should be higher than the minimum price for the Suite customer plan (we recommend you charge much more than this).

You can sell websites that are using OptimizePress, without your buyer having to purchase a license of their own. The buyer cannot use OptimizePress on any other sites or transfer them from the original site, without getting a license of their own.

You are not permitted to offer services which simply provide pre-built Optimizepress websites - this is classed as reselling.

Your clients can use all the options in the themes and plugins, but they cannot transfer them to other sites, without getting a license of their own.

You should not provide your license or access to the members hub to any of your clients, you are responsible for managing and maintaining your client websites.

You may use templates from the template cloud on any of your client sites (including premium templates and templates purchased from the Marketplace).  You can also store your own personal templates within your own personal templates cloud.  Please be aware this is accessible via any site licensed through your account (for this reason we recommend managing your clients sites yourself).

Access to the template cloud and any templates stored in your personal cloud requires an active subscription to OptimizePress Agency plan.

Only you are entitled to support from our team. Your clients do not have any rights to support from our team so you any support issues must come through the agency membership owner account.

You cannot charge less for your service that includes OptimizePress products than those products cost (e.g. a site setup Fiverr gig that includes an OptimizePress installation is not allowed).

You cannot offer any OptimizePress product as part of an automated service such as hosting installer, website builder or service which automatically includes our products.  You cannot whitelabel OptimizePress and you are not permitted to modify our platform code in any way.

Usage of OptimizeLeads is included in our Agency license but please be aware we do not currently offer a sub-account structure for this service.  You are allowed to create boxes/forms for your clients but these must be managed through your own account by you, (we do not offer sub accounts currently), and this usage is subject to your OptimizeLeads account tier limits.

We regret that we do not offer refunds on our Agency package purchases
If you have any further questions, you can contact us via our support site http://www.optimizesupport.com

Note: Any accounts found to be in breach of our agency license agreement will be subject to suspension or removal from our platform with no refund or recourse.

Policy Updated: 29th September 2019

Agency License Do's and Don't Summary

We know that understanding what you can and cannot do within an Agency license can be complex, so we're prepared the summary below to help you understand some of these terms. 

Please note that this list is not exhaustive and if your proposed use case is not listed below, this does not mean it is allowed. Please check with our team to be sure

Here's what you CAN do with the Agency License

The agency license is designed to be used by agencies, developers, funnel experts, copywriters and other service professionals in combination with your own services. 

This means you can use these licenses to build your client's website, funnel, sales process, sales letter or any kind of marketing site as long as it is part of service where you add value (e.g. not just installing the software).

Packages including OptimizePress should be sold for a minimum of $200 - and $300 if including funnel functionality.  In reality you can charge a LOT more than this and build a real business with OptimizePress powering your clients sites

Examples of permitted usage (this is allowed with the agency license):

You build a product launch website for a client. You charge $1500 for the service.  This would include you installing OptimizePress on the clients website, as well as building out their pages, writing copy and additional technical setup.
You build and manage a website for a local dentist.  You build their home page/landing page, sales page and marketing funnel (including CRM setup and integration).  You charge an up front $500 fee with an ongoing retainer of $100 per month. 
You are an Facebook ads specialist. You manage client campaigns including building landing pages for your clients and optimizing these.  As part of this process you use OptimizePress to build landing pages and track and test these.  You charge $999 for setup and $500/month to manage this for your client.

Notice that in these examples, OptimizePress is not being used as the value proposition.  The results you can get for your clients should be what you offer them - what is the end result or the problem you are solving for these clients... and how can OptimizePress help you to make that process faster and easier?

Here's what you CANNOT do with the Agency License

The following are prohibited uses of any OptimizePress Agency License

You should not advertise any of your services based around the OptimizePress brand - e.g. "Get OptimizePress free when you purchase our service".  OptimizePress should not be the core value proposition in your service

Our most successful agency customers use OptimizePress as their secret weapon and most of their clients do not even know they are using this - they are just delighted with the results they are getting.
Reselling, bundling, sharing our product via your own website or third party websites is strictly prohbited.
Agency licenses should not be used in any kind of Software as a Service (SAAS) or WordPress as a Service (WAAS) or automated setup.  This includes automating the install of any OptimizePress product as part of a Hosting setup or pre-install package.
Agency licenses are not permitted to be offered on any kind of pre-installed hosting environment
Licenses to OptimizePress are not to be resold or given away, this includes inclusion in product bundles, mastermind bundles and "productized" packages.
You cannot use OptimizePress licenses wehre the core value of your product/service is the OptimizePress install/product.  For example, any kind of "install/setup" service is simply classed as reselling, and therefore prohibited.  You must add value beyond the installation or setup of OptimizePress.
Offering OptimizePress products for install or setup on any kind of discounted services site such as Fiverr (or similar) is strictly prohibited. We regularly check these marketplaces for services offering our products and ban any offending accounts.
Offering OptimizePress products for download as part of any kind of membership site is not permitted, even if this is bundled with other products (this is classed as reselling)
Sharing your account licensing information is strictly prohibited. You are responsible for the security of your account logins.  You should manage client sites and license those sites - you should never share your logins to allow clients to license their own sites.
In summary - you should ensure that before using OptimizePress Agency products on any site, you should ensure that you are doing so as part of a valuable service to your clients, and that OptimizePress products do not make up the main value of your offering. 

You should be providing a customized service, one-on-one service to your customers in order for your use to be a valid Agency license usage.

Most of our agency customers recognise this, but it's important we identify these guidelines to help maintain the value of our products for the community.

If you have any questions on license usage, please contact our team and we'll be happy to advise. We want to see you be successful with your OptimizePress based agencies and service businesses.

For any questions on our Agency license usage please contact our team