Our Policies & Terms

Our Commitment to GDPR

We’re committed to keeping your data secure, your private information private, and being transparent about our practices as a business.

What is it?

The General Data Protection Regulation (GDPR), is a European privacy law approved by the European Commission in 2016 and went into effect May 25th 2018. The GDPR replaces a prior European Union privacy directive known as Directive 95/46/EC which has been the basis of European data protection law since 1995. The GDPR is an attempt to strengthen, and modernize EU data protection law and enhance individual rights and freedoms, consistent with the European understanding of privacy as a fundamental human right. The GDPR regulates, among other things, how individuals and organizations may obtain, use, store, and remove personal data. In a nutshell, it's giving EU citizens and residents control over their personal data while simplifying the regulatory environment for international business that takes place in the EU.

The Data Protection Principles include requirements such as:

  • Personal data collected must be processed in a fair, legal, and transparent way and should only be used in a way that a person would reasonably expect.
  • Personal data should only be collected to fulfill a specific purpose and it should only be used for that purpose. Organizations must specify why they need the personal data when they collect it.
  • Personal data should be held no longer than necessary to fulfill its purpose.
  • People covered by the GDPR have the right to access their own personal data. They can also request a copy of their data, and that their data be updated, deleted, restricted, or moved to another organization.

Why is it important?

GDPR adds some new requirements regarding how companies should protect individuals' personal data that they collect and process. It also raises the stakes for compliance by increasing enforcement and imposing greater fines for breach. Beyond these facts it's simply the right thing to do. At OptimizePress we strongly believe that your data privacy is very important and we already have solid security and privacy practices in place that go beyond the requirements of this new regulation.

OptimizePress's commitment to data privacy and GDPR Compliance

Our compliance, privacy and information security teams worked on many updates to ensure our compliance to GDPR policies.

Platform Updates

We have conducted a company wide review of all our current solutions and jhave added new features to assist our customers in making their websites GDPR compliant

These include:

  • Consent Checkboxes on opt-in forms in OptimizePress 2.0 (LiveEditor)
  • Consent Checkboxes on opt-in forms in SmartTheme
  • Consent Checkboxes on opt-in forms in OptimizeLeads
  • Transmitting consent data to third party integration via tags or custom fields (platform wide where possible)

Data Processing Agreement

We offer a data processing agreement (DPA) for our customers in the EU who use OptimizeLeads (this is the only software where we act as a processor). Our DPA offers contractual terms that meet GDPR requirements and that reflect our data privacy and security commitments to our customers.

There is no need for a DPA for users of our themes and plugins as we do not see any of your customer or prospect data as this is all controlled within your own website.

To guarantee no terms are imposed on us beyond what is reflected in our DPA and Terms of Service, we cannot agree to sign customers’ DPAs. As a small team we are unable to make individual changes to our DPA as we do not have a legal team on staff. Any changes to the standard DPA would require legal counsel and a lot of back and forth discussion that would be cost-prohibitive for our team.

If you have any questions or concerns please let us know.

Clear and concise terms of service and privacy policy

At OptimizePress we practice transparency internally and we believe that transparency extends to our customers. With our updated Terms of Service and Privacy Policy we openly describe what personal data we are collecting, processing, why, how we use it, who we share it with and how long we store it.

We have always made an effort to keep the language in our Terms of Service and Privacy Policy as clear as possible and we have updated these notices to describe how we are respecting and protecting your personal data. We hope you find it concise, transparent, intelligible and easily accessible.


We've updated our cookie policy to provide you with complete transparency into what is being set when you visit our site and how it's being used. On our cookie policy page you can also read about steps you can take in order to control how your browser handles cookies.

Data Inventory

We have reviewed and identified all the areas of OptimizePress where we are collecting and processing customer data. Using this matrix we have validated our legal basis for collecting and processing personal data and double checked that we are apply the appropriate security and privacy safeguards across our entire infrastructure and software ecosystem. Our Privacy Policy identifies what we are doing with the data we collect and how we manage consent.

Updates to our third party vendor contracts

We have reviewed all third party vendors which we may use for processing of your data.  As per our privacy policy, no data will be sent to providers who do not conform to GDPR compliance standards.

We are here for you

We are working with our customers to answer any questions and address any concerns regarding how we protect their personal data and gearing up for GDPR. If you have any questions, please don't hesitate to contact us.

Policy Updated: 23rd May 2018

The Problem

Are you tired of these problems slowing down your business growth?

Have you struggled with any of the following?

Hard to use software that slows you down

Step 1

Every minute you spend working on your business is valuable, so you need to ensure your productivity is optimized with easy and intuitive software

WordPress Editors that are not 'live' or fully visual

Step 1

It's 2019, so you should be using a page builder that is 100% visual - this means your edits show live on the page as you change them, making editing 10x faster!

Expensive software with limited functionality

Step 1

Some tools charge high monthly fees and still don't deliver the features you want to get your pages performing how you want...

WordPress 'code bloat' affecting your pages

Step 1

WordPress is an amazing platform, but some of the code behind the scenes can slow things down. You need to ensure your WordPress page builder optimizes every line of code for maximum speed - this also means better search rankings.

Landing page and sales pages not converting...

Step 1

Every visitor you bring to your site has the potential to be converted into a lead or sale.  But only if your site is conversion optimized.  Using "pretty" templates won't get you the results you want.  You need pages that are optimised for converting your visitors into leads or sales!

The OptimizePress Difference

Maybe it's time you considered a WordPress page builder that's built to grow your business faster?

Over 100,000 small businesses and entrepreneurs trust OptimizePress to power their landing pages, sales pages and membership websites

Save Time & Boost Conversions! Build your landing pages quicker than ever with the lightning-fast builder

Step 1

Our brand new Lightning Builder brings a whole new experience to editing inside WordPress.

We have made it faster than ever for you to create pages that look beautiful and have built in elements to help boost conversions

Unprecidented Ease of Use
Our 100% visual editor means you see every change you make live...

Step 1

From changing fonts and font sizes, to background colours and images, you see everything you change live on the screen

Our inline options mean you just click the element you want to edit, and you'll see options right in front of you for editing that exact element.

This ease of editing means you spend less time editing and more time on higher leverage activities.

No Design Skills Required...
High Converting Templates & Sections Make Page Creation Super fast

Step 1

Our brand new cloud-based templates library is regularly updated with conversion optimized landing pages, sales pages, webinar registration pages and much more. 

Our new editor gives so much freedom we can build stunning pages and optimize them perfectly for conversion. 

All you have to do is choose a template, customize with a few clicks, and publish!

Is OptimizePress Right For you?

Will OptimizePress work for your business?

Our customers have built businesses in thousands of niches and industries, from horse training to halo skydiving, our platform is versatile and flexible to suit you

Coaches & Consultants

Step 2

Grow your coaching business faster by using our high converting opt-in templates to get more leads and applications from your Ad campaigns

Course Creators

Step 2

Create sales pages as well as lead magnet funnels to power your complete information marketing business and sell more digital products 

Affiliate Marketers

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Quickly build beautiful and high converting affiliate review and promotion websites.  Build lists faster in any niche to promote the best products in your market

Just Getting Started

Step 4

Choosing the right tool for your marketing business will mean you can fast-track your path to success.  Combined with marketing training you're setup for success.

Fitness Pros

Step 2

In the competitive fitness and wellbeing space, you need a tool that gives you the edge.  OptimizePress allows you to create beautiful pages with the right conversion elements mixed in.

Service Businesses

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Packaging your services into premium offers and presenting them on beautiful sales pages makes you more money for your service business.  Do this with ease with the new OptimizePress

Network Marketers

Step 3

Using our high converting landing pages you can put your lead acquisition on autopilot and stop hassling your friends and family to increase your downline.


Step 4

Use our new editor to create beautiful blog posts that are content rich and engaging. Decreased bounce rates means better SEO rankings and more organic traffic

Why choose OptimizePress as your WordPress page building platform?

Our new Lightning Builder provides unrivalled flexibility and speed when creating and editing landing pages for your business inside WordPress

Fully Visual Editing

Step 2

No popups.  Edit almost anything inline.  Completely intuitive editing,  beautiful on small and large screens

Premium Templates as Standard

Step 2

Our design team have been hard at work creating a library of premium templates perfect for any campaign or promotion

Marketing Element Library

Step 3

Our library of conversion focused elements give you everything you need for your marketing pages

The OptimizePress Advantage

Our conversion-optimized features help you launch your marketing campaigns faster

We've baked in premium features that make you look like a pro, all included!

No more Struggling with ugly element designs

Presets for most elements make your pages look beautiful and convert better

One of the features that has always separated OptimizePress from the competition is our collections of presets for many of our elements

These presets make it quick and easy for you to get a design that looks just right from any of our elements, without having to learn every styling feature.

create faster loading pages

Faster pages as standard

We compared pages created in our platform with other platforms in our space - the difference is clear.  Pages created with our new editor scored higher marks consistently

This means better SEO, better Google rankings, and higher performing pages for your ad campaigns (reduced ad costs)

edit blog posts, pages and landing pages

Create and style beautiful blog posts and pages as well as landing pages

As well as creating beautiful landing pages, sales pages and marketing sites, you can now use our new editor to customize content on your normal WordPress Pages and Posts.

This means you can create content rich, beautiful blog posts that deliver maximum value to your audience, increase stick rate and boost SEO rankings.

OptimizePress works with almost any WordPress theme to allow you to create content that converts!

Forget shortcodes, popups and editing in the sidebar...

This is the new, better way to edit and build landing pages

No more building with shortcodes, or suffering with popups or sidebars blocking your page content as you build.  Our new super-intuitive editor means you see exactly what your page looks like as you build

Connect The Services You Use

Seamless integrations with the services and products you use

We have already added 18 native integrations, many using the latest oAuth technology for more reliable connections.

Our Zapier provides access to over 1500 further integrations through their network of connected partners.

Our integrations also include:

Plus more integrations including GotoWebinar, SendReach, iContact and more...

Industry Leading Unsplash Integration

Add stunning images to your pages with free access to over 1,000,000 royalty free photos

We know that images form a huge part in helping your pages look great, and more importantly, convert visitors into subscribers and customers.

Enhancing your pages with the right images has been proven time after time elevate your brand and help build engagement with page visitors.

To make this process even easier, we've created a unique integration with the leading free stock photography community, Unsplash...giving you access to their library of over 1million photos!

add professionalism in a few clicks

Choose from thousands of premium icons

As well as photos, illustrations and icons can play a huge part in the look and feel of your pages.

You often need a quick and easy way to illustrate a feature or benefit on your pages, and icons can help your visitors visualise your marketing message.

We know it can be hard and time consuming to find the right icons (in the right format too), so we've licensed  2000+ icons for you to use instantly within OptimizePress.

Our Pre-made Sections make page creation ultra-fast!

If you're tired of hard to use page builders that have no focus on conversions, your search is over! 

customizations for Mobile & Tablet

Customize Layouts for Desktop, Tablet & Mobile Screen sizes

We compared pages created in our platform with other platforms in our space - the difference is clear.  Pages created with our new editor scored higher marks consistently

customizations for Mobile & Tablet

Google Fonts 'Visual' Library Included

Fonts play a huge part in the look and feel of your pages, so we wanted to make it super easy for you to pick the right font for your campaign. 

Use our 'fully visual' fonts menu to quickly pick that perfect font and get your pages looking perfect in rapid time.

What's Coming Next for OptimizePress?

We're continually innovating new features of our brand new editor...here's a few little details of what's coming soon

Innovative New Evergreen Countdown Timer

Step 2

Building realistic scarcity on your landing pages is critical to boosting conversions.  Our innovative new 'Connected' Evergreen Countdown Timer means you can create real scarcity across pages and funnels.

Personal Cloud Template Library Storage

Step 2

Need a quick way to save and reuse templates you have created? Now with our unique Personal Template Cloud, you can save your designs to a cloud hosted library and reuse them on any of your sites

Simple Video Popups

Step 3

Videos are an amazing way to convert your vistiors into customers. Loading videos in a popup triggered by a button or link is a great way to include these conversion optimizers without distracting from your copy or sales messaging.

To see our full roadmap of recently released and upcoming features... click here

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