Our Policies & Terms

We’re committed to keeping your data secure, your private information private, and being transparent about our practices as a business.

Our Policies & Terms

Our Commitment to GDPR

What is it?

The General Data Protection Regulation (GDPR), is a European privacy law approved by the European Commission in 2016 and will go into effect May 25th 2018. The GDPR will replace a prior European Union privacy directive known as Directive 95/46/EC which has been the basis of European data protection law since 1995. The GDPR is an attempt to strengthen, and modernize EU data protection law and enhance individual rights and freedoms, consistent with the European understanding of privacy as a fundamental human right. The GDPR regulates, among other things, how individuals and organizations may obtain, use, store, and remove personal data. In a nutshell, it's giving EU citizens and residents control over their personal data while simplifying the regulatory environment for international business that takes place in the EU.

The Data Protection Principles include requirements such as:

  • Personal data collected must be processed in a fair, legal, and transparent way and should only be used in a way that a person would reasonably expect.
  • Personal data should only be collected to fulfill a specific purpose and it should only be used for that purpose. Organizations must specify why they need the personal data when they collect it.
  • Personal data should be held no longer than necessary to fulfill its purpose.
  • People covered by the GDPR have the right to access their own personal data. They can also request a copy of their data, and that their data be updated, deleted, restricted, or moved to another organization.

Why is it important?

GDPR adds some new requirements regarding how companies should protect individuals' personal data that they collect and process. It also raises the stakes for compliance by increasing enforcement and imposing greater fines for breach. Beyond these facts it's simply the right thing to do. At OptimizePress we strongly believe that your data privacy is very important and we already have solid security and privacy practices in place that go beyond the requirements of this new regulation.

OptimizePress's commitment to data privacy and GDPR Compliance

With the May 25th deadline fast approaching, our compliance, privacy and information security teams are almost done checking off our GDPR to-do list. Below is an overview of what we have done or are in the process of doing to meet the new regulation requirements.

Platform Updates

We have conducted a company wide review of all our current solutions and are working on adding new features to assist our customers in making their websites GDPR compliant

These include:

  • Consent Checkboxes on opt-in forms in OptimizePress 2.0 (LiveEditor)
  • Consent Checkboxes on opt-in forms in SmartTheme
  • Consent Checkboxes on opt-in forms in OptimizeLeads
  • Transmitting consent data to third party integration via tags or custom fields (platform wide where possible)

We are working to have all of these features implemented by the 25th May 2018 where possible.  Features will be added as they are completed and updates will be released

Data Processing Agreement

We offer a data processing agreement (DPA) for our customers in the EU who use OptimizeLeads (this is the only software where we act as a processor). Our DPA offers contractual terms that meet GDPR requirements and that reflect our data privacy and security commitments to our customers.

There is no need for a DPA for users of our themes and plugins as we do not see any of your customer or prospect data as this is all controlled within your own website.

To guarantee no terms are imposed on us beyond what is reflected in our DPA and Terms of Service, we cannot agree to sign customers’ DPAs. As a small team we are unable to make individual changes to our DPA as we do not have a legal team on staff. Any changes to the standard DPA would require legal counsel and a lot of back and forth discussion that would be cost-prohibitive for our team.

If you have any questions or concerns please let us know.

Clear and concise terms of service and privacy policy

At OptimizePress we practice transparency internally and we believe that transparency extends to our customers. With our updated Terms of Service and Privacy Policy we openly describe what personal data we are collecting, processing, why, how we use it, who we share it with and how long we store it.

We have always made an effort to keep the language in our Terms of Service and Privacy Policy as clear as possible and we have updated these notices to describe how we are respecting and protecting your personal data. We hope you find it concise, transparent, intelligible and easily accessible.

Consent

We've updated our cookie policy to provide you with complete transparency into what is being set when you visit our site and how it's being used. On our cookie policy page you can also read about steps you can take in order to control how your browser handles cookies.

Data Inventory

We have reviewed and identified all the areas of OptimizePress where we are collecting and processing customer data. Using this matrix we have validated our legal basis for collecting and processing personal data and double checked that we are apply the appropriate security and privacy safeguards across our entire infrastructure and software ecosystem. Our Privacy Policy identifies what we are doing with the data we collect and how we manage consent.

Updates to our third party vendor contracts

We have reviewed all third party vendors which we may use for processing of your data.  As per our privacy policy, no data will be sent to providers who do not conform to GDPR compliance standards.

We are here for you

We are working with our customers to answer any questions and address any concerns regarding how we protect their personal data and gearing up for GDPR. If you have any questions, please don't hesitate to contact us.

Policy Updated: 23rd May 2018

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