You might be tempted to optimize your landing page for paid marketing campaigns only.
But it’s interesting to note that the majority of landing pages also rank well in organic search.
This means a lot of internet users are already finding landing pages through search engines.
It’s therefore important to not miss out on this cost-effective marketing channel. You can start by incorporating keywords relevant to both your brand and niche or industry.
Use tools like Moz, SEMrush, and Ahrefs to find optimal SERP ranking opportunities. You typically want to look out for low-competition keywords with medium to high search volume.
Once you’ve decided on the right keywords, find a clever way to distribute them into your headlines, image alt text, and meta description naturally.
If you’re using WordPress, check out this article to learn how to use Yoast SEO and OptimizePress to boost your on-page SEO.