I was recently reading an in-depth article about video marketing, when I got to the end, I thought to myself, how was that post so easy to read and digest?

It was a long post with detailed information and actionable points.

So, I went back to the top and studied the layout.

What made me continue reading the post?
What kept me engaged?
How was the content broken up?
What types of images were used and how were they presented?
What call to actions were included?

The more I studied the post it became clear that the layout was well presented with a good mix of headlines, boxes, images, graphics, social sharing and a clear call to action included in more than one place.

I was already familiar with the company. They publish amazing valuable content with excellent content upgrades, but this particular post caught my eye.

After looking at the elements used, it inspired me to highlight how our OptimizePress customers could produce a similar-styled blog post using elements included with OptimizePress.

Before you get started trying to create a beautiful looking blog post, you might want to check your blog typography settings.

These are located in:

Blog Settings > Brand > Typography

How to craft the perfect blog post | Typography Setup

From here you can style your page titles, text and paragraph styles, H1, H2, H3, H4, H5, link colours and hover colours.

After you decide on your blog typography, crafting a nicer looking blog post becomes much easier because you have default styles set for your elements.

If you want to grow your blog and create more engaging posts, try these elements to create better-looking content that engages visitors to read more and take action.

How to craft the perfect blog post

In this post, we cover the popular elements used on blogs and how you can create the same look and feel with OptimizePress.

How to craft the perfect blog post | Blog Title Image

Create a Blog Title Image to match that of your blog headline to give that instant graphical impact to your content. This image is usually one of the first pieces of content seen along with the blog headline.

This graphics doubles as an image to use in social media. Every blog post we create includes a featured image as it appears at the top of all posts.

Here’s how they look on the blog:

How to craft the perfect blog post | Featured Image

They also show in the recent post list in your sites sidebar.

How to craft the perfect blog post | Recent Posts

How to craft the perfect blog post | Table of Contents

If you are writing a guide or long blog post with sections then a table of contents will help organise the layout and allows people to jump to sections of interest.

The table is usually created last so you can link up your heading to the content.

Once you have built all your links, create a nice feature box around them so they stand out at the top of the post.

How to craft the perfect blog post | Table of Contents

How do we do it?

To do this we create a link with a # followed by a unique word:

<a href="#blogtitle">Blog Title Image</a>

At the place where you want the link to jump, add the name anchor link.

<a name="blogtitle"></a>

How to craft the perfect blog post | Headlines

Break up your content and topics with multiple headlines. These can be H1 tags like your blog headline, or they can be formatted by using the typography settings in the OptimizePress Theme Blog Setting.

You can have section headlines along with step/plan headlines. Don’t be afraid to use headlines to break up your content. It makes for easier reading and understanding of some blog posts.

See this example form CoSchedule

How to craft the perfect blog post | Headline Testing

Look how Buffer uses headlines in their content to break up blocks of text and create white space around the page.

How to craft the perfect blog post | Content Spacing
Headline create space and break up large blocks of text.

If you add margins to your headlines in OptimizePress you can create the same effect.

How do we do it in OptimizePress?

Add the element and choose Headline or Advanced Headline.

How to craft the perfect blog post | Headline Elements

Style the font using custom settings or preset style from the Blog Settings Typography.

To add margins around headlines, look for the margin settings. Add 15 or 20 in the field and see how it looks.

How to craft the perfect blog post | Content Margin

How to craft the perfect blog post | Images

Images tell a thousand words. Use them to describe a topic or show an example to get your message across. A blog post without images is like Fish & Chips without Ketchup.

How to craft the perfect blog post | Stock Photo

Image source: https://unsplash.com/search/writing?photo=e1AtwT_cGPU

NOTE: Images don’t always have to be photo images… they can be Call To Action buttons, like this example:

How to craft the perfect blog post | Video Feature Box

 

Or headline images like the post you’re reading.

How do we do it in OptimizePress?

You can use the default WordPress add media option or for more style use the OptmizePress image element.

Click Add Element, search for images and choose either Image with Test Aside or Images. Both contain different options.

How to craft the perfect blog post | Image Element

How to craft the perfect blog post | Text Blocks

Try to avoid using large blocks of text within your content. Look below:

How to craft the perfect blog post | Content Styling
Img src: https://www.helpscout.net/blog/knowledge-base-article/

Break up your text block with paragraphs or even topic headlines. Keep your paragraph text block to around 4/5 lines.

How do we do it in OptimizePress?

Errr… seriously… hit return on the keyboard. And forget what they taught you in school about writing.

How to craft the perfect blog post | Bullet Lists

Bullet lists grab the user attention and make it easy to read content. Capture your benefits or highlight features you want to stand out and break up list into a readable format.

Here’s a bullet list using the OptimizePress element:

  • Landing pages
  • Marketing pages
  • Membership sites
  • Sales Funnels
  • Use small bullets
  • You get the idea!

How do we do it in OptimizePress?

Click Add Element > Bullet Block Style

How to craft the perfect blog post | Bullet Block Element

Choose the smaller option to keep things neat and list out your points.

How to craft the perfect blog post | Expanded Bullet and Numbered Lists

If you are writing a lengthy guide then having a numbered list will make it easier to follow. There are times when your content will include some short instructions or action steps.

This is where the expanded lists make for easy reading.

Here’s an example from a CoSchedule post where they list a set of steps using numbered lists but with more content.

How to craft the perfect blog post | Numbered List

Also, see how Buffer have formatted a piece of content. These bullet styled pieces break away from the boring blocks of text and force you to focus and follow the points explained.

How to craft the perfect blog post | PR and Content Marketing

How do we do it in OptimizePress?

I don’t think this needs explaining…

How to craft the perfect blog post | Audio

The audio player is perfect for sharing audio interviews, call recordings and other snippets of audio without the hassle of having to start a podcast or setup accounts with podcast streaming services.

Offering information in audio format gives your audience another format to digest your content.

This is an example Casey’s (EasyWebinar) site where he embeds an audio snippet into a post.

op-audio-example

How do we do it in OptmizePress?

First copy the URL or your media file if it’s stored online. We support .mp3 .ogg .wav. MP3 is the most common audio format on blogs.

If you don’t have it stored online yet, simply upload the file to your WordPress media library and copy the file URL shown here:

How to craft the perfect blog post | Audio File Upload

Next click Add Element > chose Audio Player

How to craft the perfect blog post | Audio Player Element

Paste the URL of the mp3 file you copied earlier into URL (,mp3).

How to craft the perfect blog post | Audio Player URL Insert

How to craft the perfect blog post | Dividers

The divider might not seem like a blog post element but it’s ideal for breaking up content within a page. Try adding dividers around opt-in boxes so they become more visible within the content.

OptionAlpha makes use of the divider in this blog post. It nicely breaks up the content allowing the CTA more room to be noticed.

op-divider-example

A divider doesn’t always have to be lines.

In this blog post, we have used images as the heading for each section. They act both as the headlines and the divider between the next piece of content.

How do we do it in OptmizePress?

Add the Divider element.

How to craft the perfect blog post | Divider Element

Then pick a style from more than 10 design like these:

shadow-ornament

 


 

How to craft the perfect blog post | Video

If a picture tells a thousand words, a video tells a thousand pictures. Many bloggers and companies use video to get their story out. They even transcribe the video into text and paste it directly below for people to read.

Do not miss the obvious. If you have video content related to the blog post then include it. Videos are growing more than ever.

We all like to consume information on different mediums. Apparently, a minute of video is worth 1.8 million words.

Coschedule started a new video show and they host the video directly in their blog. Not on a video platform.

How to craft the perfect blog post | Video Hosting

And here's Mr Schramko getting himself on camera more this year, again adding video directly in his blog posts.

How to craft the perfect blog post | James Schramko Video

Your videos don't have to be a 20 minute film production. Short, useful bites of content is fine. Remember it's another platform where people, who WANT to watch a video, can connect with you.

How do we do it in OptimizePress?

Add the video element:

How to craft the perfect blog post | Video Player Element

Next, choose if you are going to:

  1. Embed the video
  2. Paste a YouTube link
  3. URL for a self-hosted video

How to craft the perfect blog post | Quotes

We all like to see a good quote in a post. Quotes resonate with some many people in many different ways. They touch each and every one of us differently.

Here's an example of a testimonial. Not a quote.

How to craft the perfect blog post | Testimonials

Here's the OptmimizePress testimonial element that can easily be used as a quote.

How to craft the perfect blog post | Testimonials

How do we do it in OptimizePress?

To make a great looking quote in your blog posts use the Testimonial elements.

How to craft the perfect blog post | Testimonials Element

Have a play and pick any of the styles to use for your quote.

How to craft the perfect blog post | Featured Boxes

Use the feature box to highlight blocks of text, table of contents, make alerts and notices within your blog post content.

This example is from OptionAlpha, notice how Kirk highlights a download.

op-feature-box-example
This featured box clearly stands out in the post.

This featured box shows some related content and makes the link more enticing to click.

How to craft the perfect blog post | Recommended Reading

How do we do it in OptimizePress?

First be aware that this element can't yet be edited after you add it. So get it right first time or you will have to start again.

Add the Featured Box element and choose one of the pre-styled designs.

How to craft the perfect blog post | Feature Box Element

Next simply enter your content into the text field and update the element.

How to craft the perfect blog post | Buttons

Every blog post needs a call to action. In our last post, we mentioned a new feature that lets you add and edit your elements directly in the edit blog post screen.

OptionAlpha have a nice CTA button directly at the top of their blog content.

op-cta-example
Option Alpha CTA Button Example

How do we do it in OptimizePress?

Add the button element and start styling. Not sure on button style? Download 100+ call to actions buttons and get some inspiration for your designs.

How to craft the perfect blog post | Button Element

How to craft the perfect blog post | Optin Forms

Do I really need to tell you to add these in your posts...? If you don't already start adding them now, then add them more than once.

Creating content upgrades is one of the most powerful list building techniques being used today.

Here's ActiveCampaign using an inline opt-in form at the bottom of their blog posts.

op-optin-exampleCoschedule drop them near the top of blog posts.

How to craft the perfect blog post | Optin Box

And at the bottom, they ask more than twice on most of their blog posts and that's excluding pop-ups and exit pops!

How to craft the perfect blog post | Optin Box

Add these to your pages and test, test and test some more. Ask often for an email and offer something of value to grow your list.

How do we do it in OptimizePress?

Click Add Element > Choose Optin Box and pick a style!

How to craft the perfect blog post | Optin Box Element

Remember our new PlusPack styles are also available to maximise your conversion.

How to craft the perfect blog post | Premium Optin Box

How to craft the perfect blog post | Recent and Related Posts

To encourage people to view more of your content, try adding recent blog posts to your content. This element is often overlooked or an alternative plugin might be used.

Last week we mentioned our update to the recent post element and how you can now show off your content with some beautiful layouts.

How to craft the perfect blog post | Content Block

ProBlogger uses an area at the bottom of their posts to highlight related content and to link to their resource guides. This is a great example of adding value to a post without asking for something in return (yet).

op-recentpost-exampleAnd this on Coschedule.

How to craft the perfect blog post | Related Posts

How do we do it in OptimizePress?

Click Add Element and choose Blog Post

How to craft the perfect blog post | Blog Posts Element

Scroll down to see the other style options or watch this video to see it in action.

 

How to craft the perfect blog post | Social Sharing

Social sharing is hard to encourage, however making it easy for your audience isn't. There are pages of great content on the web but if the site owners don't make social sharing easy, the readers simply won't share it.

There are various plugins that make social sharing easy from sticky social buttons to large tweetable blocks of text.

Try adding more social sharing opportunities throughout your blog post and track if your social reach increases.

How do we do it in OptimizePress?

Add the Social Sharing element and pick one of our designs.

How to craft the perfect blog post | Social Sharing Element

Make Your Content Different & Scannable

To make your content different to your competitors try using some of these elements.

Not EVERY blog post needs ALL. Don't even try that. Using a couple of design changes and call-to-actions can make a big visual difference to your blog posts.

Look at this one final example.

It includes a video, call to action, self-promotion and social sharing with content to Tweet!

How to craft the perfect blog post | Social Promotion

We hope this has inspired you to create more attractive blog posts using the elements available in OptimizePress.

If you were curious about the blog post I mentioned at the start it was this video marketing guide from Coschedule. A superbly formatted post that inspired me to write this and help you. Thanks Coschedule and Nathan for a great article.

Tell Us What You Think - Please Comment Below!

Thanks for reading this post. We would love to know which elements you use on your blog posts and why, comment below!


    20 replies to "How To Craft The Perfect Blog Post Using OptimizePress"

    • Jordan Stark

      Awesome post. #DOWHATTHEWINNERSDO

    • Rupali

      Well done, Ian! This blog post is beautifully constructed and must’ve taken you quite some time. Most appreciated. Thank you!

    • Blog Marcos Monteiro

      David I really liked the tips for creating posts, there really is articles with more than 2000 words that is so well done that it does not tire the reading, instead there are some ones that have 300 words and soon it tires and deters our reading. Thank you for sharing this knowledge.

      • David Frosdick

        Thanks for kind words Marcos!! Always try to make it interesting and actionable.

    • Joan Orr

      Thanks for taking the time to create this excellent resource!

    • Som Chai

      How about fixing the default heading styles for blog themes in optimize press? If you go to post listings, the sizes are totally out of whack.

      In fact a lot of CSS for blog themes are not correct, eg, bullet lists etc.

      Would love it if you could get a designer to go over the 3 blog theme styles and put some extra TLC over the styles.

      • David Frosdick

        If you set the heading styles in typography first you can then choose the h1,h2,h3 styles in the element.

        By post listing, do you mean on the blog main page?

    • Workout Anywhere

      Is there a tooltips element in OP2? I could have sworn there was, but can’t find it.

    • Charmaine Smith

      I am new to all this, but this resource has stirred my imagination around creating and sharing content on my blog. I am looking forward to getting engagement and conversion to grow my list and increase sales. Thank you David!

      • David Frosdick

        Thanks for the feedback Charmaine! It’s great to know it’s inspired you!

    • Tanya Rampersad

      All I have showing in the OP Dashboard is General Settings. Blog settings and available blog style sheets appear to not be available….

    • SMGeeks

      When is the new blog themes going to come out? I’m tired of buying themes just to find out that OP2 Plugin/plus pack don’t work well together because they all use short codes.

      • David Frosdick

        Very soon. It’s being tested as I type :) If you find any theme conflicts please let our support team know and we can investigate.

        • SMGeeks

          Thanks and the themes I have picked up has been X Theme and Avada. I own Thesis theme so I as going to see if they play well together because I don’t think thesis uses a lot of short codes.

    • Martin Benes

      Hello, is it possible to center the blog content as you have in this post in Optimizepress? I know there have been just 3 templates but none in the center. Thanks for the answer! Martin

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.