8 Examples of High Converting Google Ad Landing Pages

When it comes to conversion rates and ROI, a landing page may make or break your Google Ads campaign.

Creating unique landing pages that directly respond to user search queries will have a higher chance of driving conversions.

So whether you want to generate more sales or increase your lead generation, it is vital you are creating high quality optimised landing pages for your Google ads.

But how do you create a high converting Google ad landing page that increases conversion rates?

Below we compare 8 influential Google ad landing pages that convert clicks into conversions and show you what we like about them

A Google ad landing page is a unique landing page created to use with a Google ad campaign to increase conversion rates. 

This landing page is created with one goal or objective in mind and is the page a visitor will land on once clicking on a PPC ad in Google.

Google ad landing pages are created uniquely for each campaign so that the ad copy can be made relevant to the keywords in the ad to ensure a lower cost per click on any of the ad campaigns.

If you have planned to sell products, promote your books, showcase your services, or make sign-ups for your program through Google Ads, landing pages are the gateways.

A landing page must have the flexibility to push its visitors to explore the landing page and navigate through CTAs. In consequence, which CTAs have higher conversion rates?

Let’s look at some worthwhile CTAs that convert visitors into leads:

For many reasons, Google Ads is a versatile, scalable, and suitable advertising program for all kinds and sizes of online businesses.

Despite having multiple advantages, here are 5 major benefits of Google Ad landing pages we should tell you:

For the purposes of this article, we analysed around 50 Google Ad landing pages across a range of niches and industries. From this research, we've collated some of our favourite examples to explore in a little more detail.

Salesforce Landing Page

As we searched on Google for the keyword “Lead Generation Tool,” the top sponsored Google Ad result was Salesforce.

While visiting the landing page, we found tons of reasons that imply Salesforce has the best landing page.

The first thing to discuss is the clear value proposition. That means the landing page discusses its products and services with the utmost transparency.

They clearly show who they are, and what products and services their customers can get from them. So, visitors can understand what’s in Salesforce for them at first glance.

The front-end design for the page is clean, minimalistic but attractive. A visitor will not experience distractions and can keep the focus on the CTAs and headings.

Salesforce’s CTAs (call-to-action) are prominent and action-oriented. It has multiple strong CTAs including “Try for free, Start free trial, Watch demo, View all our products, View all our customers, View pricing, Contact us, and more.” 

These CTAs are highly compelling to guide a visitor toward taking a desired action of converting into leads.

Slack Landing Page

Slack is placed on the top of Google SERP for the keyword “Collaboration Software” at present. This is the most used instant messaging software for team and task management.

Slack’s landing page includes a unique value proposition in the first look. That means it represents its ultimate features, goals, and productivities after its first heading.

Also, there is a visual showcasing of mobile and web app version images after the menu bar. So, a visitor can get an idea of its available version and get more interested in scrolling down the page.

Slack has the most unique type of menu bar having CTAs with the intention of converting its visitors into leads immediately. 

From menu bar to footer, you will notice strong CTAs buttons including social media buttons. 

Moreover, it has all the features that a high-quality landing page should have.
In addition, you’ll have a glance at its reputed customer list which is among Uber, Airbnb, and more which creates credibility and trustability among visitors.

If you’re planning to make excellent high converting Google Ad landing pages for your businesses, you can try to follow Slack’s UI design. The design hardly throws any distractions for the visitors. 

Along with a user-friendly interface, the color variations, and high-quality images provide an attractive-looking landing page for Slack.

Booking.com Landing Page

In Google SERP, booking.com is now on top for the targeted keyword “Hotel Booking.”

Booking.com has the most functional landing page in our listings. It displays real-time information for its visitors.

Its visitors can scroll through available rooms by selecting the number of people. 

If you’re planning to book hotel rooms for your stay and reach this landing page, there is a higher chance that you’re going to book from this page.

The search buttons along with compelling strong CTAs, make booking.com one of the most excellent examples of high converting Google Ad landing pages.

A user-friendly interface accompanied by high-quality HD images for multiple destinations across the world helps its visitors to navigate through their desired bookings within a couple of minutes.

Since it shows real reviews of other customers, a visitor will get a sense of trust from the page and therefore increase the chances of converting.

Brevo Landing Page

Brevo is in Google’s top position against its competitor keyword “Mailchimp.”

So, you may be thinking “How is Brevo on top results for its competitor Mailchimp keyword?”

Well, Google and Bing both allow marketers to bid for their competitors’ brand names keywords...

Brevo played a very smart move here. They have bid for multiple keywords to keep themselves in top positions. And most importantly, their main intention is to outrank their biggest competitor “Mailchimp”.

Clicking on their Google Ads, you’ll be redirected to an elegant, simple landing page. From the header to the footer, a visitor will find every essential for their email marketing solution.

Brevo has discussed why they are better than Mailchimp through their functional features. The transparency of packages and pricing is also clear and simple.

The CTAs for Sign-up and Migration encourage visitors to take actionable steps. Also, the landing page has real user reviews. In this way, Brevo is showing itself as the better Mailchimp alternative and trusted platform worldwide.

Zoho Landing Page

Zoho is the leading CRM that is in the number one position for the keyword “CRM Platform”. Zoho’s landing page has all the features stimulating characteristics to compel its visitors to explore its CTAs.

The page has visible sitelinks and information for all the solutions Zoho offers to its customers. 

Additionally, images, reviews, and videos of its associates are clearly stated narrating the software solution.

With the use of a strong CTA to get started for free, anyone who visits Zoho’s landing page will be more likely to convert.

The landing page also has a user-friendly looking interface. On top of everything, it showcases its client lists which are among Amazon, HP, Facebook, and more.

Teamwork Landing Page

If you search for the keyword “task management software” on the Google search engine, the top result will be Teamwork.

Teamwork is a project management software and has been used across the globe. Going through its landing page, you’ll notice there are highly functional visually appealing headings and descriptions describing the software.

Teamwork showcases its promising client list near the top of the page which is a great way to incorporate ‘trust signals’ with a visitor earlier on in the user journey. 

This shows them that they are in safe hands choosing your business with their needs.

Teamwork have made use of a well designed CTA to instruct visitors to sign up to a free trial. This helps to bridge users' interest and conversion. 

For CTS to be successful, they should be clear and promote a sense of urgency or exclusivity in order to get immediate action.

By offering the chance to sign up with no credit card details required, teamwork are increasing the chances of conversions on the page.

TaxScouts Landing Page

TaxScouts is running Google Ad campaigns for the keyword “File Tax Return” and we found TaxScouts in the top position beating its competitors.

While visiting the TaxScouts, we found the landing page is vibrant and user-friendly. 

The landing page starts with a very prominent title “Let’s get your tax returns sorted today.” letting the visitor know straight away how they can help them.

The landing page is uncluttered and attention is drawn straight to the trust elements of the page shown as client testimonials. 

Trust elements like testimonials show new visitors that the quality of service they provide is good and so encourages new visitors to take action.

TaxScouts also listed what other media companies are saying about them which increases the branding reputation in a visitor’s mind.

Manual Landing Page

Manual.co is ranking on Google’s top position as a sponsored ad for the keyword Best Hair Loss Treatment.

This Ecommerce Website focuses on selling specific products to its visitors and so immediately you are presented with high quality images of the products they can expect to purchase.

The landing page includes reviews and ratings of the customers along with images sharing their thoughts on Manual.co’s hair loss products. 

Also, Trustpilot’s 4.4/5 star rating builds confidence among visitors This trust factor element will help encourage future visitors to buy products.

Besides functional features, the landing page has a video with an explanation of hair loss reasons and how their products can help with hair loss by Manual.co’s medical director.

The statistic and comparison table with features on the landing page makes a great impact on a visitor's decision to explore its hair loss treatment.

We know that relevance is one of the most crucial elements for an optimised landing page when it comes to Google Ads. 

Your landing page should be relevant to your Google ad, just as your ad copy should be relevant to your keyword.

But what exactly makes a Google Ads landing page successful, and how do you even get started? Here are the fundamentals.

By checking our top 8 Google Ad landing page examples, you now have a clear understanding of what it takes to create high converting Google ad landing pages.

The next step you should take is to evaluate your present landing pages or plan your next ones using these information. 

Always keep in mind that you want to give your visitors a seamless, enjoyable experience that leads them to take the desired action.

Are you still struggling to design your Google ad landing pages? 

OptimizePress offers a wide range of Landing Page Templates to look into that will help you get higher conversion rates and increased ROI.