12 high Converting Ecommerce Landing Page Examples For 2024

by Onder Hassan

Last Updated: January 11, 2024

High Converting Ecommerce Landing Pages

With an estimated 12 to 20 million e-commerce stores on the internet today, competition for buyers is fiercer than ever before.

If you're running an e-commerce store of any kind, it's worth doing everything you can to optimize the value of every single visitor to your website. 

One of the ways you can do this is with an ecommerce landing page.

In this article, we will taking a detailed look at Ecommerce landing page examples and how to use them to increase revenues for your business.

Ecommerce landing pages are an important part of the online shopping experience.

Unlike a website homepage or product listing, these pages are specifically designed to convert visitors into customers by providing a straightforward path towards making a purchase.

As online retail continues to grow and evolve, understanding the elements and impact of an effective ecommerce landing page becomes essential for businesses aiming to thrive in the digital marketplace.

To help you get a headstart, we’re going to discuss what an e-commerce landing page is, why it’s important and provide you with 12 ecommerce landing page examples to illustrate which elements must be used to ensure yours converts.

What Is An Ecommerce Landing Page?

An ecommerce landing page has one primary goal: to persuade visitors to purchase your product or service.

Ecommerce landing pages utilise various elements, such as an attention-grabbing headline, engaging visuals, eye-catching CTA, simple product descriptions, social proof, among others to encourage visitors to click on a call-to-action button.

Why You Need An Ecommerce Landing Page

An ecommerce landing page serves as the gateway to your online store, providing visitors with a clear and focused path to making a purchase.

By providing a dedicated page that is designed specifically to encourage visitors to take action, businesses can significantly increase the likelihood that a visitor will make a purchase.

This is achieved by optimising the page for conversions, with clear calls to action, easily navigable menus, and a compelling design that draws visitors in.

Using an ecommerce landing page gives you the following benefits:

  • Focuses on one product: Rather than getting lost in a big store that customers will typically experience, they see exactly what they should look at. Reducing overwhelm and helping them focus on a single offer.
  • Improves sales: By putting the spotlight on a specific item or offer, it helps businesses sell more by focusing on a single product.
  • Better advertising returns: Businesses are able to get a better return on their advertising cost by laser targeting on a single product and making it easier to optimize.
  • Less distraction: With a focused page, customers are able to make clearer decisions on their purchase decision, which improves conversions.
  • Better tracking: Business owners are able to more accurately track what parts of their business is working so they can make better business decisions moving forward.

Ecommerce Landing Page Essential Elements

When it comes to creating an ecommerce landing page, there are several essential elements that should be included in order to ensure the page is effective in driving conversions.

Ecommerce landing page example framework

Here's an outline of the elements that a typical ecommerce landing page will include:

Engaging Headline

This is the most important part of your ecommerce landing page with a clear goal of engaging your visitors. Your headline should reflect whatever your landing page is representing.

The purpose of your headline is to compel them to want to buy or at the very least, read more about the offer being promoted.

Product Images

High-quality photos or videos of the product or offer can help people see exactly what they're getting, adds an element of tangibility to your offers and makes it real in the eyes of your customers.

We recommend taking professional custom photos of your offers in order to make it a more compelling offer.

Product Description

This is a brief summary of what the product is, which includes the benefits of what the customer will get if they decide to purchase your product.

Understanding your customers problems and matching it with a solution that you can describe and attach to your offer is essential.

A Clear Call-To-Action (CTA)

This is usually a cta button that tells your customers what to do in order to make the purchase.

It usually includes things such as ‘Buy Now’ or ‘Add to Cart’, which are clear and direct.

Price

This is the price of your product that is usually displayed near the order form or CTA of your landing page.

To make this more effective, you can include a price slash of the original price with the new price next to it, making the offer more compelling and increasing its value.

Testimonials & Customer Reviews

Including positive feedback from other customers can give visitors more confidence to buy.

We recommend getting video testimonials as they provide social proof and more credibility for the customer, which will go a long way with increasing your conversion rates.

Trust Signals

These can be badges for secure shopping, money-back guarantees, or logos of trusted payment methods.

We also recommend using badges from reputable review sites that customers can go to for more customer reviews of your product.

Contact Information

Having a way for your customers to directly contact you is a great way to reduce friction of your offer.

This will allow them to ask you questions that can potentially remove doubts about your product and provide a smoother transaction.

Urgency & Scarcity

If there's a limited time offer or only a few products left, let visitors know. This can make them decide faster and is a powerful way to shift more of your products.

You can easily add scarcity to your page by adding a countdown timer element inside OptimizeBuilder.

Ecommerce Landing Pages Vs Product Pages

As we’ve discussed what the essential elements are for an ecommerce landing page, you may be left with the following question:

What is the difference between an ecommerce landing page and a product page?

An ecommerce landing page is typically the first page a user lands on when visiting an ecommerce website, often as a result of clicking on an advertisement or search engine result. The purpose of an ecommerce landing page is to entice the user to take a specific action, such as making a purchase.

In contrast, a product page is a more detailed page displaying a specific product. The purpose of a product page is to provide detailed information about the product, such as features, specifications, images, and reviews, in order to help the user decide whether or not they want to purchase it.

To get a visual understanding between the two, we’ve included an interactive table so you can see the clear differences.

Landing Page
Product Page

Purpose

Designed for a specific marketing campaign or promotion. Aims to drive a specific action.

Content

Contains promotional content, often emphasising a single product, offer, or message with limited details.

Navigation

Limited navigation options to reduce distractions and keep focus.

Call to action (CTA)

Prominent CTA tied to the specific campaign or promotion.

Duration

Might be temporary, especially if tied to a time-sensitive campaign.

Source of Traffic

Comes from specific marketing channels (e.g., paid ads, email campaigns, social media promotions).

Purpose

Provides detailed information about a specific product. Aims to convince visitors to buy the product.

Content

Offers details about the product, including specifications, images, reviews, and related products.

Navigation

Includes full site navigation, allowing for broader browsing.

Call to action (CTA)

Standard CTAs like "Add to Cart" or "Buy Now", part of the e-commerce structure.

Duration

Permanent part of the website until the product is no longer available.

Source of Traffic

Can come from a variety of sources like organic search, direct visits, or internal website links.

Ecommerce Landing Page Examples

To help you put together your next ecommerce landing page, we’ve compiled a list of 12 ecommerce landing page examples across different niches. We’ve analysed each example and noted the key takeaways from each page.

1. H-Proof

HProof Ecommerce Landing Page Example

H-Proof includes buying options that are neatly displayed as a series of options above the cart. This is a powerful way to upsell your customers without being pushy with your promotion.

The beauty of this approach is its subtlety in upselling. Instead of employing aggressive sales tactics, it gently nudges customers towards considering more valuable purchases.

This method respects a diverse range of customer needs and budgets, catering to those seeking just the basic product and those looking for added value.

Additionally, the engagement level with the brand increases as customers interact with the different options available, likely leading to better brand retention and loyalty.

The call-to-action (CTA) is also clear and gives customers an easy direction on what to do to complete the order.

2. Truvani

Truvanni Ecommerce Landing Page example

What we liked about Truvani’s approach is how they’ve combined their ecommerce landing page design with that of a sales page.

For those customers who prefer to delve deeper into the offer's details, Truvani smartly positioned another CTA close to the page's end.

This placement ensures that both decisive shoppers and those wanting more information are catered to, demonstrating a keen understanding of varied customer browsing behaviours.

Truvani also includes a powerful scarcity element by letting customers know that the product is ‘almost sold out’. This increases urgency in the buying process.

To maximize it’s effectiveness, Truvani also includes a testimonial in order to build social proof, which is a proven way to build trust with customers.

3. Felix

Felix Ecommerce Landing Page

Felix's page design gives a considered approach towards enhancing the customer's purchasing journey.

They've incorporated expandable sections which provide more details of the product, offering insights into its description, features and specifics.

This allows customers to gain a thorough understanding of what they're considering to buy.

Recognizing the uncertainties customers often face, they've also added a dedicated Q&A segment, which addresses common questions that potential buyers might have.

Felix also includes professionally designed photos of the product, which allows customers to see what they’re getting.

4. AG1

AG! Ecommerce Landing Page

AG1 uses a strategic sales tactic by including a pricing table that outlines a range of pricing options for their main product.

Each package increases the number of bonus features that are included, which ensures that customers can find a package that best suits their budget.

By offering this variety, AG1 effectively caters to a broader range of customers, recognizing and addressing the varied financial restrictions they might have.

Overall, their landing page is very image focused and uses professionally designed images to showcase the offer to customers who are interested to buy.

5. Wear Curls

Wear Curls Ecommerce Landing Page

Wear Curls has included videos showcasing actual results experienced by customers using their product.

Displaying these before-and-after transformations serves as evidence to the product's effectiveness.

Showing visual demonstrations can significantly remove any reservations or scepticism a potential buyer might have as it’s difficult to fake.

We recommend getting your customers to submit footage of their own so you can show this off in your own ecommerce landing pages and will massively help with conversions and building social proof.

6. Nerva

Nerva Ecommerce Landing Page

As part of Nerva’s promotion, they include a free quiz for customers in order to learn more about what the customer is having issues with.

Through these results, they’re able to send them to a relevant version of the product that directly aligns with their needs, which is a powerful way of ensuring you cater to a broader range of your customers.

If you have a large customer base and would like to gain a deeper insight into their background. Running quizzes is the perfect way to segment your audience, which will make it easier to communicate with them and offer them relevant products.

Nerva also uses imagery but in ways that help establish the mood of where the brand would ideally want their customers emotional state to be when deciding to purchase. In this case, it uses an image of a girl relaxing while listening to music on her headphones.

Using images in this way can be a very powerful way to subtly influence your customers, which is also a clever way to influence their buying decision.

7. Grind

Grind Ecommerce Landing Pages examples

A clever element of Grind’s landing page is again, how they use images as a way of comparing the different pricing packages of their offer, with their highest price containing more images of products, which increases its value.

It is a powerful way to encourage your customers to opt for the most expensive option despite being free to select a lower priced version.

What’s great about this tactic is that you are not hard selling your customers and are subtly influencing their buying behaviour.

We strongly recommend doing something similar for your own pages by using images to showcase your most premium offers.

It also includes a product description near the CTA to give short but powerful highlights of what the product will offer.

8. Nutrafol

Nutrafol Ecommerce Landing Page

Nutrafol offers a special supplement designed to aid women in regrowing their hair.

To help users understand just how their product works and its effectiveness, Nutrafol has thoughtfully structured their presentation.

They use clear images paired with descriptions, organised in distinct rows. Each row breaks down a specific aspect of the product's action or benefit.

This approach not only offers clarity but also guides potential customers through the journey of how Nutrafol contributes to hair regrowth, ensuring they grasp the full picture and the science behind the product's success.

9. Glowright

Glowright Ecommerce Landing Page

Glowright has strategically integrated Call-to-Action (CTA) buttons across their landing page.

When a visitor clicks on any of these CTAs, it smoothly navigates them back to the primary order form, which ensures that no matter where a potential customer might be on the landing page, they will always have a direct and accessible route to the order form.

This enhances customer experience and increases the likelihood of conversions, making a purchase consistently clear and just a click away.

Lastly, Glowright uses a short but effective sub-headline that highlights the exact benefit of why the customer should purchase. In this case, an ‘easy solution for hard-to-light areas.’

10. Litter Robot

Litter Robot Ecommerce Landing Page

Litter Robot has integrated a feature where customers, while placing an order, can opt for additional items or add-ons known as a ‘bump-offer.’

By presenting customers with the option to enhance their purchase, Litter Robot not only provides added value but also boosts the total amount a customer might spend in a single transaction. This approach effectively elevates the Average-Order-Value.

Using these tactics, businesses can seamlessly encourage customers to spend a bit more, benefiting both the consumer, who gets more value, and the company, which sees increased sales revenue.

11. Beast Mode

Beast Mode Ecommerce Landing Page

Beast Mode uses a clever sales strategy by subtly suggesting to customers that the product might be in limited supply or available for a limited time. This naturally prompts a feeling of "I might miss out if I don't act now."

Alongside this, Beast Mode offers a 10% discount on the product, which combined creates a sense of scarcity and urgency for the customer.

The combined effect of these tactics builds the motivation for the customer to buy and effectively tapping into the basic buyer emotions, driving quicker decision-making and encouraging them to complete their purchase.

12. Dollar Shave Club

Dollar Shave Club Ecommerce Landing Page

Dollar Shave Club offers an introductory starter price that is affordable and accessible for customers who are interested to buy.

This makes it particularly effective for business owners who will be able to capitalise on future payments by offering it at its normal price, which may have otherwise been a hard sell on the front-end.

It also allows the customer to try and experience the value of the product while removing all of the risk.

If you know your offer will help your customers, offering it as a low-priced trial is a great way to encourage your customers to purchase.

Key Takeaways For Building An Effective Ecommerce Landing Page

As was shown above, an ecommerce landing page is an effective way to make sure you convert more of your products and get the most out of your advertising campaigns.

Using the key insights gained from the examples above, you will be able to create a page that is optimised to give you the maximum conversions.

Here are our key takeaways:

Offer Multiple Pricing Options: Give your customers multiple pricing options to reach more of your customers with different budgets.
Provide Multiple Opportunities To Purchase: Include CTAs in multiple places on your landing page to cater to customers who are not yet ready to buy.
Use Quizzes To Segment and Offer Bespoke Solutions: Use quizzes to learn more about your customers and provide a specific version of your product that best fits their needs.
Use Images To Influence Your Customers To Buy: Use images to encourage your customers to purchase your higher-priced product without the need to hard sell.
Use Customer Videos: Show proof of your product’s effectiveness by including video of your customers successfully using your product.
Include Q&As To Remove Friction: Include answers to the most common questions on your page to alleviate last minute doubt about your product.
Make Use Of Bump Offers: By including optional add ons to your purchase, you will be able to increase the average-order-value of your products.

With our OptimizePress Template library, you will be able to choose from a large selection of professional and high-converting landing pages so you can get up and running quickly.

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