August 3, 2021

By David Frosdick

Release Notes July 2021: Apple Pay, Google Pay, Custom HTML Forms + 17 More Templates

Well, another month passes, and the team has been busy bringing you new payment features, opt-in integrations, bug fixes and a complete template and funnels set to help market your personal training or coaching business.

Let's dive into the updates from last month.

Feature 1

Apple Pay & Google Pay

As we continue to improve OptmizeCheckouts, we added Apple Pay and Google Pay to the payment processes you can offer on your checkouts. This update means you can sell your digital products, upsells, order bumps and subscriptions, all using Apple Pay and Google Pay.

The advantages of offering these payment methods are faster and easy checkout for your customers as they can use the stored payment details on their devices.

That means no more hunting for credit cards for your customers, and this means more completed checkouts and fewer cart abandonments. They click the button on the side of their mobile device to checkout.

Apple Pay & Google Pay

Read the full update and see how Apple Pay and Google Pay in action on Google Chrome and Safari browsers.

Feature 2

Active Template Set

We added a brand new business template set to the platform. This conversion-optimized template set includes 17+ custom designed templates you can use for your personal training or coaching business. 

This template collection also consists of a range of funnels to help you further promote your products and services. The full post shows you each template design with an option to preview each of the pages.

The ACTIVE personal trainer website template set also includes the primary pages you need for a small business like Home, About, Contact, Testimonials, as well as:

17+ Templates + Funnels + Checkouts

The full posts show a breakdown of the templates, a preview of each design and walkthrough video showing the templates inside OptimizeFunnels.

Feature 3

Custom HTML Form Integration

This new integration method is one that you have requested and that we knew would help customers who want to use an email service we don't have a direct integration.

The new HTML form integration allows you to paste in a block of HTML form code from your email provider. OptimizePress will then convert that code into a nice looking OptimizePress form that will improve your conversions and keep your marketing pages looking beautiful.

This new integration method is one that you have requested and that we knew would help customers who want to use an email service we don't have a direct integration.

The new HTML form integration allows you to paste in a block of HTML form code from your email provider. OptimizePress will then convert that code into a nice looking OptimizePress form that will improve your conversions and keep your marketing pages looking beautiful.

watch how this feature works

See the full post to see examples of ugly forms that get transformed into high converting forms ready for you to grow your email list. There's also a video showing how to use the feature with before and after examples.

Feature 4

Use URL Parameters on your page with our URL parameters

This feature allows you to personalise the marketing on your web pages. Adding that personal touch can help to increase the conversion rates and bring in more subscribers and customers.

Using Parameters is more of an advanced feature, but following our guide will allow you to implement this feature in your business.

We've now added better support for using URL passed parameters through to your pages. If you want to personalise parts of your landing pages, sales pages, or even pre-fill forms, you can do this easily inside pages built with the OptimizeBuilder.

How URL Parameters Work

Let's say you're emailing a customer from your email marketing system (e.g. Convertkit) and you want to personalise the page they land on.

Most email platforms allow you to add a personalisation variable into a link that you include in your emails.

This might look something like:

https://example.com/page1/?firstname={firstname_variable}

When you send your email, your platform will add the replacement variable in the URL e.g.

https://example.com/page1/?firstname=James

This means you are passing the value "James" to your page with the variable/parameter name of "firstname"

How to use this feature

Now using the new parameters shortcodes inside OptimizePress, you can capture this parameter and include it on your page:

Firstly we add the shortcode to our headline to capture the parameter:

For your own site - you would just change "first_name" to whatever parameter name you are sending through from your email or from another system. 

You can also specify a default value if you wanted to - this will be used if no value is sent through your URL.

Now we can see on the live page when the URL parameter is used, the shortcode is replaced with the name "James"

This feature has many applications, but it's particularly great for personalising pages.

You can also send values through from your optin-forms by checking the "autofill form values" option and these values will then be available on your thank you page.

You can also use our URL mapping feature to prefill fields on your forms such as passing an email address to an optin form:

I'm sure you can think of many exciting and innovative ways to use this feature...let us know in the comments!

Learn more about the URL Parameters feature

We have a complete knowledgebase article with step-by-step instructions on how to use the get parameters shortcode on your pages.

Conclusion

That's it for another busy month. Remember you can see the full changelog and bug fixes over at my.optimizepress.com.

Please post your comments below as we always love hearing what you're up to and which feature you like most.

    2 replies to "What’s New In July 2021"

    • Isaiah

      Hey Angel,

      The option to hide fields in opt-in forms have always been available.

      Select the opt-in form, click advanced options, and you’ll be able to select the fields you want to hide or you can hide fields in the html form code.

    • ├üngel

      The “Get Parameters Shortcode” feature is great! Thank you for adding it ­čÖé

      Do you also have support for hidden fields in opt-in forms? That’s the perfect combination to be able to pass values like utms to your email marketing provider when a user signs up.

      Have a great summer holiday! You guys deserve it.

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