Welcome to the latest update on what we've recently added to OptimizePress. We’ve been working on some brilliant new social sharing tools to help grow your social following and drive more traffic to your websites.
More traffic = More Subscribers & More Customers
We’ve also been making a range of behind the scenes enhancements and squashing the odd bug here and there that you awesome people have reported. This month is a slightly smaller update than usual because we're in the final stages of a very exciting project called Funnel Visualizer. However, we still have some excellent new features added to the platform.
The Funnel Visualizer will give you more control over the configuration and building stages of your funnels. We’ll give you a sneak peek of it later in this post but for now will jump straight into all the newest features.
It’s time to get social! The latest update brings some new social elements so your visitors can share your content with their followers or even shout about your site using the new Click To Tweet!! Wanna try it?
That’s right! You can go shout about our latest updates!
The newest features in OptimizePress include social sharing, sticky videos, CSS image effect and advanced custom forms! #optimizepress
Click to Tweet
If you tweeted the content above you’ll have an idea of what we’re covering in this post. We have new social sharing elements and new image editing features that really draw visitor attention and turn you into a conversion wizard.
Plus we’ve added advanced opt-in forms features that will really enhance the data you can collect from subscribers. Furthermore we’ve added sticky videos that jump to the side of your webpage on page scroll.
And...so much much more.
What's New In September
If you haven't played with these updates yet, have a read through this post and then go try out the features on your own site.
Social Media is a strong tool for promoting trust and awareness in your brand. It’s great for social proof which reflects in your conversion rate optimization.
The more engaged your are with your customer on social media, the more they will respond to your posts and be willing to share your content when you ask them.
The new social sharing element makes it super easy to add social sharing buttons to your pages. This social sharing element allows people to physically share the page they're reading. This is different to our social icons element because it triggers the sharing feature for each network and pulls in the page the user is reading.
We currently support Facebook, Twitter, Pinterest and LinkedIn and you have the option to show the share counters if you want and this gets people sharing your content, sharing your offers and driving traffic back to your blog or landing pages.
NOTE: The counters only work on Facebook and Pinterest as the other two networks no longer have a live API for counters stats.
You have full control over the colours, design layout, borders, font styles all within the toolbar. As well as size options and button style to match your own page design whether you want big buttons or subtle small buttons anywhere on the page
When used correctly the social sharing feature will help drive traffic to your content rich pages. Try to encourage sharing throughout your articles and even on your thank you pages when people claim a free lead magnet from you.
Please note if you want to use the counters for Facebook you need to create and connect with your Facebook App. We have written about this in previous articles so click here to see the full knowledge base article on creating a Facebook app.
This has to be one of my favourite of the newest features in Optimizepress. Images are a major player in your landing page and website bounce rate. Good images with captions grab peoples attention and keep them on your pages longer.
They can also represent your brand voice and help project the messaging your want.
Forget needing a designer or design tools, you now have the ability to add effects on images that would have required an editing program before. You can style images with contrast, grayscale, sepia and blurring effects.
This means you can take a boring stock photo and bring it to life or hide the fact it’s a popular stock photo that others might be using.
By clicking the image you will see the new “Image Effects” tab with all the amazing options like opacity, brightness, blur and more.
This is the new Image Effects toolbars options.
You can adjust the Blur of the image.
Change brightness, contrast and even invert the image creating some really funky effects.
And there's a grayscale effect to tone down your images to match your design.
This is grayscale applied to two images.
And going one step further all these effects can be applied as "Hover" effects that trigger when the mouse hovers over the image.
This is done by clicking the "hand" icon in the toolbar to see the same image effects tab.
This where you apply the hover effect.
And then applying the effects you want. Here’s how the grayscale looks when the mouse hovers over.
The more you know about your subscribers the more you can target your marketing offers to them. The fundamental benefit to this is higher conversions for your business. Even a little extra details like knowing their experience level or age group can make a big difference in the way you write your website copy.
The good news about this feature update is it’s now possible to have higher quality data collection using these extra fields and segmenting of leads that you collect.
It’s no longer just a name and email form, you can create form fields and tag leads for anything you want.
The new feature adds an "Extra Fields" tab in the form builder. These work with the tags or form fields that you have inside your email marketing platform.
In the example below we used Campaign Refinery where we added the new tags. Then inside the form builder we created a new form field for getting employee count and a marketing goal field.
Notice how each goal is a tag.
Look at the "Selected Tags". When you add a new tag a new option appears for that tag which will be the dropdown field in this example.
The new field options when adding integrations.
Using the tags we can create check boxes for the different field types that users see on the form.
Here’s how the drop down field “Marketing Goals” looks on the final form.
This means you can start segmenting your leads at an early stage in your funnel and automatically tag them in your email marketing platform.
The benefits of this are that you can refine who you send offers to later or even simply gather extra data when required.
An example might be a short survey, event details form or even a basic question.
The more data you have on your leads, the more targeted your offers can be #optimizepress
Click to Tweet
Whoop! Whoop! It’s time to grow your email subscriber list!! 🙌 🙌 🙌
We’ve created a new course to help you get started with list building. Over 5 hours of training giving you ideas and examples of list building tips and tricks. Even if you’ve already started list building we cover strategies that will help you progress and grow your subscriber count further.
In this new course we cover:
Here's a little teaser from the List Building course.
If you're running automated webinars with interval countdown timers there's possibly a time when you actually want to show the correct date and time that your event is starting.
Well now you can!
With that in mind we went ahead and created a dynamic date element. This allows you to set the live date that your event will start.
Let's say you're running an automated webinar that starts every 15 minutes using our interval countdown timer. Now using the new Dynamic Date element you can set the date and time to show when the webinar starts and it will automatically reset to the next automated date and time!
So every 15-minutes and your date and time will be added to your page that is concurrent with the interval countdown timer.
In this example below you can see the Dynamic Date Timer as large time which is the event start time - 2:45 PM
And you can see the Interval Countdown Timer showing the time left before the webinar starts.
You can see here the date matches the local time of the user and the next 15 minutes as it was set.
Once that time passes it will move onto the next 15 minute time window and show 3:00PM or 15:00PM if you choose the 24hr format option.
You can also set date and time, just time, just date. You can choose custom intervals before the date. You can set date formatting and 24hr times with or without AM or PM suffix.
There are lots of options for this element. You can configure what the users see and how long the countdown period is, that matches your event start time whether it’s automated or not.
Here are some of the options available in Dynamic Date.
Now we're really in full swing with the new features! This new element is the sticky video feature! Yep the video pops out and sticks to the side of the page.
This is really cool. 😎
In fact I can’t explain in words how easy this is to do. I’ve spent years learning web development and CSS tricks to create these kind of effects and now, anyone can have this on their own website.
The sticky video allows users to continue viewing your content on the page while the video sticks to the side and continues to play. See it in action here.
An example of the video sticking to the bottom right.
You’ve probably seen this used with adverts on news sites like an example from Forbes.
A sticky video example on media site.
As the sticky video continues to play while your visitor scrolls through your content it means they can consume more of your content and this increases engagement. Any increase in engagement and content consumption leads to a rise in conversions and ultimately boosts business revenue.
This feature is incredibly complex behind the scenes but we’ve made it as easy as possible for you to use and it adds a new level of content viewing experience to your pages. Your friends and colleagues or even your client will be blown away by your web skill when you use this.
We've coded this element to have a preview option so you can get an idea of how it looks while inside the editing window. That’s a nice little touch our devs added in!
The new Sticky Video toolbar options.
You have the ability to customise the size of the video player and change the position where it's going to sit - top, bottom, left or right. You can add a close button and also choose if you want the sticky video to appear on certain devices.
Here are some of the main functions of the new element.
We mentioned this before on the blog as a way to get traffic back to your site and that gave people an option to tweet positive statements or quotes from your content.
Maybe you have a testimonial or even a tip that you would like people to share. This new click to tweet element lets you add in the text, set the page URL and even the Twitter @ profile you want the Tweet sent to.
You add the content design, the design look you want and away you go! Here’s a box I quickly styled.
We’ve added some preset designs to get you started they all have different designs and hover colours. Click the magic wand to see them.
To change the hover colours for text, icon and background select the "Hover" tab.
Your "Custom Share URL" will default to the page URL your working on but can be change to any URL on your site.
This where you add the URL and Twitter profile.
Coming Soon 🎉
We like to show some transparency with our updates so you can see what we're working on and which features are just around the corner.
This is something that's been in developing since we started building OptimizeFunnels.
We always wanted you to have a way to visualise funnels and then modify or build new pages quickly.
This platform will also make it much easier for you to visually see how your pages are performing with instantly accessible stats showing on each funnel step.
We'd love to hear from you! Let us know which features you're most excited about, or what you're excited about in 'our coming soon' plans, and we'll keep the updates rolling out!