Blogging is a popular and very effective way to position yourself as an authority, build your subscriber list and promote your own or affiliate products.
If you’re just starting out, you’ll want to take notice of these seven blog fixes so you can avoid mistakes and pitfuls.
Maybe you’ve been growing your blog for awhile now. You have an archive of educational content you feel proud of, but your analytics as of late have been less than hopeful.
You’ve been stuck at the same number of page views or unique visitors for months now. Even with new blog posts added to the mix, your blog still isn’t growing like it used to.
So what’s your next step?
It’s time to figure out what’s stunting your blog growth. These are seven of the most common plateau growth mistakes we’ve seen. If any of them sound familiar, don’t worry. We’ve got some solutions to help you out.
Your Blog Is More About You Than Your Audience
Think about your favorite blogs. What do they all have in common? What keeps you coming back for more of their content? You most likely love them because you’re able to learn something new and on a consistent basis.
All visitors come to your website hoping to find out who you are, what you do, and what you can offer them. Your blog should answer the same questions in an engaging, more personal way.
The problem with focusing on what the audience wants to know about us is when we forget to address them in the process. When we don’t prioritize our audience, we leave client or customer leads on the table because they don’t feel seen, heard, or understood.
It’s good to give readers a taste of who we are through our brand voice and writing style, but we need to refocus on who they are quickly. We want them to read through our blog posts thinking “He/she really gets me” or “Wow, I never thought about it like that”, which then leads to “I need more!”.
Your Blog Isn’t Mobile-Responsive.
When’s the last time you logged into your Google Analytics account to check your mobile stats? What you find may surprise you. Last year, multiple studies found that mobile internet use has now surpassed desktop use. So what does this mean for online business owners and bloggers?
Although we may want to design for desktop screens because of the larger display options, we need to join the rest of 2017 and make sure our blogs are mobile responsive.
What does “mobile responsive” mean, anyway? If your website is responsive, it’ll fit any device at any screen size. Phones, tablets, desktops, you name it. In theory, a mobile responsive website should function just as well on a mobile device as it does on a desktop.
All of our landing page themes, sales pages, and membership sites at OptimizePress are built with responsive web design (RWD) so you don’t need to worry about turning off your audience with weird formatting or pixelated images.
Don’t make your visitors pinch and zoom!
(Img source from Local Offers -http://www.localofferstemplatewebsites.com/my-website-looks-bad-on-mobile-smartphone-a-smart-solution)
It’ll keep your desktop AND mobile visitors happy!
Blog Image Quality Is Low With Little To No Design.
Raise your hand if you start a blog post by tackling the written content. My hand is often raised with you, but what if we took the same amount of time in producing impactful images?
Why all this emphasis on visuals? Scientists have discovered that our minds process visuals 60,000 times faster than text. The number is so big that it seems made up, but it’s because 90% of all information sent to the brain is visual.
Simply put, our minds have become really good at understanding and remembering anything visual. A survey from 2014 shows people want visual and mobile optimized content back then and still business owner are failing at this.
Too many bloggers spend the majority of their time focused on what they want to write rather than how they should display it. When they finally do get around to including images, it feels like a bit of an afterthought.
This is the perfect breeding ground for incorrectly sized images, wrong image file types, and sometimes downright boring imagery. All are no bueno.
Luckily, we have options! You don’t need to be a highly-trained photographer or masterful graphic designer to create interesting visuals. Instead, use free tools like Canva to make infographics or learn how to create graphic templates in Illustrator from YouTube tutorials.
According a report on Ipsos, a survey indicated that a significant proportion of internet users share pictures on social media. A breakdown on the most popular content shared on Social Media sites is shown in the chart – Source.
(Img source – https://www.linkedin.com/pulse/what-most-popular-content-shared-social-media-varun-tulsyan)
We shared 62 free stock images sites here so you should never be short of images.
Your Blog Is Missing Lead Capture.
Nooooo, say it isn’t so! Once you’ve got your visitor’s attention, it’s time to build trust. This can be done by sharing personal anecdotes that connect with your reader, case studies from your own work, or a method that showcases your expertise.
Too many bloggers stop here. While building your authority and trust is important, what’s most important is converting your visitors. We’re in business, after all!
The best place to start is defining what the call-to-action (CTA) of each blog post is. That way, you know which conversion metric is important. The call-to-action might be for the reader to give you their email address for a free ebook. Maybe it’s to take a quiz and send you their generated results, or to visit a landing page and fill out a form to join your product’s waitlist.
You can customize the CTA based on upcoming product or service launches, the blog post’s subject matter, or a free offer you want to highlight. The CTA can also change over time, which is especially important when publishing evergreen content. Simply swap out the old call-to-action with the new one.
This examples sits at the bottom of Convince and Convert.
There’s No Social Sharing Options On Your Blog.
Social share buttons make it easier than ever for blog readers to share your article. It saves visitors from having to copy your blog post link, shorten the link, and spend time crafting clever copy to post with it.
To your share blog posts, visitors only need to click a button, review the automatically generated text (and replace it if they choose to do so), and press publish. It can usually be done in just 2 clicks.
Major media websites like Forbes, New York Times and Entrepreneur Magazine use social share buttons on their blog. Why don’t all bloggers integrate social sharing into their blog? Sometimes social sharing isn’t included in their theme or template, they haven’t found the right plugin, or it’s at the bottom of their to-do list.
Social sharing elements are already included in OptimizePress for easy implementation. WordPress also offers additional social share plugins for options like floating social share bars, single-click social icons, and more.
As we said in Mistake #3, having good images on your blog also gives users something to share.
You can see some compelling statistics from Buffer’s research on how images increased retweets and more.
You Don’t Practice Deep Linking On Your Blog.
What’s “deep linking”, you ask? It’s a fancy term for linking to a specific indexed page on a website rather than its homepage.
Let’s say, for example, you were referencing a CBS News article in an upcoming blog post. You wouldn’t point to CBS New’s main URL (www.cbsnews.com) and include that as the link. There are so many articles published there! It would be a nightmare to manually search for. Instead, you’d find the exact article in your web history or search for it on Google to then link accordingly.
This goes back to our first point of thinking about your audience first. If they wanted to follow the link you included in the blog post, they’d be disappointed to be directed to a media site’s homepage.
Then they’d have to do the digging if they were really interested in finding the post. Do the work for them. For examples: How to build the ultimate search engine friendly landing pages (this is a deep link).
You’re Not Using Your Blog To Sell.
As marketers, we know it’s possible to create extremely helpful and impactful blog content without sacrificing the opportunity to sell. But some bloggers (and even budding business owners) are uncomfortable with selling.
In a world full of limited time offers penned in red and in-your-face marketing messages, the very idea of selling can feel awkward and daunting. Instead of feeling guilty for selling, reframe your mindset and remind yourself how your product or service could greatly benefit your client or customer.
Maybe your $300 Facebook ad course will help a student save $900 by not outsourcing the work, which triples his investment. Maybe investing in your executive leadership coaching program will grow a team of 5 employees to 15 with 100% retention in the next 6 months.
You take the guilt out of selling when you believe in the power of your product or service. Then you’ll want to sell it because you’ve seen all the good it can do.