Landing Pages

Last Updated: April 22, 2024 by Onder Hassan

In this blog post, we'll be taking a closer look at 15 event landing page examples that use effective strategies to promote their events. 

From interactive forms that create an engaging user experience to eye catching designs, these examples will provide valuable insights on how you can craft event landing pages that are sure to boost conversion rates.

A well-designed event landing page serves one key purpose: converting visitors into leads. Unlike your main website, it stands alone and focuses solely on achieving this goal.

Regardless of the event type, the main objectives of event landing pages is to increase event visibility and encourage people to register or buy tickets.

An event landing page plays a crucial role in promoting your event. It informs website visitors on all the important information they need about attending and allows you to capture important information from them.

A successful event landing page helps you achieve the following things:

To get your customers to attend your event, you will have to ensure that your landing page contains elements that attract, inform and drive your visitors to take action.

Here's an outline of the key elements that a traditional event landing page will include:

The headline is often the first thing visitors see. It should clearly and concisely communicate the purpose of the event and capture attention.

Please see our article on how to write headlines that sell and convert for more information.

The event details includes the name of your event, date, time, location (physical or virtual), and any other important details, which you must include in order to inform your customers.

This section is ultimately where you begin to sell your event and should tell the visitor what your event is about, what they can expect to gain from it, and why they should attend. This should be both compelling and persuasive.

The CTA is the most important element of your event landing page as It will contain the action you want your visitors to take, such as "Register Now", "Buy Tickets", or "Sign Up".

It should stand out visually on the page in order to help guide your customers on where to go next.

If your event has speakers, performers, or special guests, highlight them on your landing page by providing photos, bios, and information about what they'll be doing at the event.

This is a particularly powerful way to sell tickets if your speakers are well known in your industry.

Including testimonials of past attendees is a great way to build credibility and social proof of the value your event provides.

If your customers are on the fence about attending, then this is a great way to nudge them into making a decision.

Provide a way for visitors to get in touch if they have questions or need more information. This could be an email address, phone number, or a contact form.

This will help improve trust and allow your visitors an easy way to alleviate any last minute concerns about your upcoming event.

If appropriate, include a schedule or agenda for your event. This can give visitors a clearer idea of what to expect and to help them prepare for what’s to come.

If you have social media profiles for your event or your organization, include links so that visitors can connect with you on those platforms.

If your event is sponsored or in partnership with other organizations, include their logos for added credibility.

To help you put together your next event landing page, we’ve compiled a list of 15 event landing pages across different niches. We’ve analysed each example and noted the key takeaways from each page.

Tony Robbins is a world famous speaker who has hosted transformation events for over 30 years.

His events are so popular that people from all over the world travel from thousands of miles just to attend.

He recently launched a brand new virtual version of his events which has proven to be a hit with his customers.

A key thing to note is he includes his registration form above the fold of his page along with multiple call-to-action buttons throughout, which directs you back to the form.

This is a great way to attract early sales from eager buyers who want to get started.

Optimization Takeaway: Create an opportunity to place your calls-to-action above the fold of your page to improve conversions.

Tribeca neatly organises it’s content into columns and ensures that each one is dedicated to different elements.

In this case, there are elements and rows containing images, and others that are exclusive to text, making it easy to navigate and consume.

Notably, Tribeca also includes interactive images that reveal text overlays to provide more information on the featured speakers.

This is a tried and tested solution to allow you to include more content while maintaining a minimal design.

Optimization Takeaway: Use interactive elements to allow for more content and to improve engagement with your visitors.

MCM is an annual comic book convention that takes place twice every year at London's Excel.

Year after year, the event sees a full house, with a steady flow of new attendees.

The organizers of MCM place a strong emphasis on the sense of community, opting for a video backdrop showcasing scenes from past conventions to draw in prospective visitors and give them a glimpse of what to expect.

This serves as an excellent model to emulate for your event landing page designs, demonstrating how effectively conveying what your events have to offer can encourage potential attendees to sign up.

Optimization Takeaway: Use background videos of your past live events to build excitement and social proof.

As with Comic Con, Eurogamer also hosts their yearly events in the same venue and use a similar design.

An interesting thing to note in their landing page is the inclusion of an extensive FAQ section that answers every question that an attendee may have prior to registering.

This is Essential from removing last minute doubts about attending. We recommend sending out a survey to your customers to get feedback on the type of things they may be concerned about so you can cover it on your landing page.

Optimization Takeaway: Include an FAQ section that includes the most common questions asked by your customers to alleviate concerns and help you improve ticket sales.

During the checkout process, there may be times where a customer might have a question that needs answering that could potentially make the difference between a sale and them leaving your page entirely.

Agency Hackers removes this problem by including a live chat widget on the landing page.

This allows visitors to have direct access to your support team and get an immediate response, which is crucial for improving loyalty and trust.

Optimization Takeaway: Insert a live chat widget to give visitors live access to your support desk. This will help improve trust and customer loyalty.

The Esports Travel Summit uses a landing page that has very few text elements and instead focuses on visual imagery to do the selling.

This is further strengthened by including a brief video embedded on the main area of the page.

It provides a brief overview of the event as well as serving as a highlight reel to get visitors excited.

Video is a great way to reduce content on a page and recommend including one where necessary to test how well it improves visitor engagement.

Optimization Takeaway: Include a preview video that gives a brief overview and highlights the best parts of your event.

The Ideal Home Show is an annual event that includes a range of activities related to building a home.

The designers of the landing page emphasise this by organising each section into different categories that link to its dedicated page containing more detailed information.

In cases where you require more space, using this design to organise your page is a great way to ensure you maintain a good design while improving the SEO and navigation of your website.

Optimization Takeaway: Consider using your main event landing page as a hub that links to other pages that provides more specific information.

B2B Marketing includes powerful elements on their page that has proven to build anticipation and urgency of their event.

By including a live countdown timer, it makes visitors know how much time they have left before registration expires.

This has proven to increase engagement and sales and is a concept many marketers use today to promote their launches.

We recommend A/B testing a page with and without a countdown timer to confirm the effectiveness of this strategy in your industry.

Optimization Takeaway: Use a countdown timer to build anticipation of your event and create urgency.

BrightonSEO is a popular conference for SEO professionals that get together annually to share their latest strategies.

To help make the event accessible to everyone in the industry, the event offers tickets under various pricing tiers.

This gives attendees the flexibility to choose what they would like access to that best fits their budget.

We recommend including a pricing tier in your own events in order to help maximize your profits and convert more of your customers.

Optimization Takeaway: Use pricing tiers to make it accessible for all of your customers with different budgets.

DigitalMarketer are always constantly testing and innovating new promotion strategies that many world class marketers get to use as a model to emulate in their own business.

In this example, DigitalMarketer has cleverly taken advantage of ‘early bird’ special offers to help get a quick flow of sales.

This is great for building the resources needed to reinvest back into the promotion of your event.

Optimization Takeaway: Take advantage of ‘early bird’ discounts of your event to make quick sales that you can invest back into your promotion.

MicroConf Europe has partnered with nearby hotels to provide accommodation bookings to attendees of the event.

This removes all of the headaches of having to look for nearby hotels separately.

We recommend partnering with nearby hotels by offering to send your attendees over to their hotel in return for a bulk discount.

Most hotels will be happy to accept due to referring customers to their business.

Optimization Takeaway: Include exclusive offers to accommodation close to your venue to help attendees coming from far distances.

DIgital Marketer’s Organization has included a detailed section of the agenda of the event that is organised into the days it is running.

In order to save space and reduce clutter, it is showcased using a content toggle that gives visitors the choice to click on the specific date to reveal the agenda for that day.

If you have an event that is runs for multiple days, we recommend including a section that provides more detail on what will be covered to give your visitors a taste on what to expect.

Optimization Takeaway: Include an agenda and timetable of your event to let your visitors know what to expect when attending.

UX Conf includes a phone number in the footer of the page to allow visitors direct contact with the support team who are part of the event.

Unlike the other examples shown, this helps the page stand out and is a proven way to increase trust and overall sales of your event.

Most of your customers will prefer speaking to a real person rather than having to rely on text or email and is a great way to connect with your visitors, which makes a big difference to the overall success of your events.

Optimization Takeaway: Include a phone number to allow visitors to contact you directly with any questions they may have about the event.

The Mau Vegas landing page includes a sticky header menu with links to all areas that are related to the event.

This allows for ease of navigation and a better navigation experience for the visitor who is interested to learn more about the event.

If you have an event that contains a range of information, we recommend splitting it up into separate pages and include them as a part of a menu that visitors can use to navigate and remove any potential obstacles in the registration process.

Optimization Takeaway: Use a sticky header to make navigation simple and convenient for the visitor.

SXSW is a renowned event that is held annually in Austin, Texas.

While the design of its landing page is fairly basic in layout, it includes an interactive image scroll gallery.

This encourages visitors to engage and interact with the page, which helps with overall registrations.

If you have images of past events, use these to showcase the best moments by including it as a part of an interactive image gallery.

Optimization Takeaway: Include an interactive gallery of your past event highlight that encourages visitor engagement.

As was shown above, an event landing page can be very effective in converting your visitors into attendees.

Using the key insights gained from the examples above, you will be able to create a page that will excite your visitors and help you build anticipation.

Here are our key takeaways:

With our OptimizePress Template library, you will be able to choose from a large selection of professional and high-converting event landing pages including our new Event Landing Page Template Collection - Evently so you can get up and running quickly.