The hero section features a video as its background of people of various backgrounds with one aspect in common: perfect smiles. This complements the headline and provides the visitor with a clear picture of what to expect.
The green bar below the top header, along with the Google reviews showcased at the bottom of the hero section, serves as trust indicators, casting the dental practice in a positive light for potential clients.
There are two CTAs, one to fill in a contact form, the other to learn more about dental implants offered by YDS and how much it’ll cost you on average. This guides visitors towards taking the next step, whether they're ready to engage with the clinic or just seeking more information – they have the flexibility to choose.
The homepage contains a range of information and dental marketing tactics. These include an overview of the dental care services offered and a step-by-step walkthrough of what to expect upon scheduling an appointment.
This helps prepare patients in advance, ensuring they are well-informed about the process and know what comes next, which can ease anxiety and build confidence in the practice's services.