12 Inspiring B2B Landing Page Examples You'll Want To Copy In 2025

Last Updated: January 2, 2025 by Onder Hassan

B2B Landing Page Examples

If you're marketing B2B products or services, you need to ensure that the experience of every visitor you drive to your site is optimized for results.

Using a B2B landing page is one way to ensure your more of your hard-earned visitors turn into leads or sales for your business.

In this article, we will discuss B2B Landing Page Examples and uncover the key elements that will ensure you get the most out of your marketing campaigns.

We'll also take a look at why they’re important in the lead generation process and provide you with some B2B landing page examples to help you design your very own page.

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What Is A B2B Landing Page?

A B2B landing page (business to business landing page) is a specific type of web page designed to convert businesses visiting your website into leads or customers.

It is typically the entry point for visitors who have clicked on a marketing campaign or advertisement targeted towards businesses.

The primary goal of a B2B landing page is to encourage visitors to take a desired action, such as filling out a contact form, requesting a quote, downloading a whitepaper or case study, or initiating a sales conversation.

These actions are typically aimed at generating leads and initiating the sales process.

B2B Landing Page Examples

To give you an idea of the power of a B2B landing page, we’ve listed 12 of our favourite b2b landing page examples to get you started.

Please Note: Most of these pages are homepage examples but are designed to also convert new visitors into customers.

1. Bonjoro

Bonjoro b2b Landing Page

If your company has a unique feature or offer that can be highlighted with visual elements, for example video or images, your landing page can be a great place to showcase this.

Video messaging startup Bonjoro uses this strategy on their landing page, which has been well designed to emphasise the transformation experienced by switching to their tool.

By using interactive “before and after” sliders which highlight the difference a business will experience when using their platform, they can demonstrate the transformation their prospects will experience when using their platform.

Bonjoro Landing Page Examples section

Combining this with a free trial offer makes this a “no brainer” offer and is likely to increase conversion rates on their landing page.

2. Booxi

Booxi b2b Landing Page

When visitors first land on the Booxi B2B landing page example, they are greeted with an eye-catching and interactive animation of a mobile phone.

This clever design choice serves as a powerful engagement tool, instantly capturing the attention of new visitors and piquing their curiosity.

The animated mobile phone could showcase the product or service in action, demonstrating its key features or benefits in a visually appealing way.

By incorporating this interactive element, the landing page creates a memorable first impression, making visitors more likely to stay and explore further.

As the visitor begins to scroll down the page, the theme of animated elements continues to enhance the user experience.

Animated scroll events are strategically implemented to bring content into view gradually, creating a smooth and visually captivating effect.

3. Descript

Descript b2b Landing Page

Descript is an AI powered tools suite that focuses on features to help you create better video and audio content more easily.

In their B2B landing page examples, Descript utilize a high impact video in their above-the-fold section. 

The video is shown in a split-screen section of the hero section in a muted autoplay format which opens into a full-size lightbox video on click.

Descript B2b Landing Page Example Content

This design choice allows visitors to take in the visuals without audio distractions. The video acts as a visual storyteller, presenting the software's capabilities and value proposition.

If you can demonstrate your product's functionality in a clear way that aligns with the likely format that resonates with your ideal customer profile, this can result in better results from your b2b landing page.

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4. Front

front b2b landing page

Customer service software Front uses a b2b landing page examples that focuses on illustrating their key product feature - their focus on providing a solution as simple as email, but with the advantages of a help desk.

They know that many help desk solutions can be overly complex, and users crave a simpler solution, so they have doubled down on this marketing angle on their landing page.

Their landing page features a simple section just below their hero section which highlights their key features, aided by illustrations.  

Including a section like this which gives your visitors a quick overview of your feature set is a great way to improve understanding of your product or service without using large sections of page real estate.

Front landing page feature set

Front's engaging landing page also uses a variety of element layouts and styles to captivate visitors.

The landing page introduces an animated testimonials gallery, adding interactivity to the user experience while showing key social proof. Their testmonials have also been carefully chosen to represent key demographics they are targeting, from smaller creators to large scale B2B clients.

Front landing page testimonial slider

Front's innovative use of design elements harmoniously blends aesthetics with functionality, delivering a compelling browsing experience.

The landing page successfully captivates visitors, driving conversions, and solidifying Front's reputation as a standout B2B solution.

5. Gusto

Gusto b2b Landing Page

Gusto's homepage caters to various audience groups by featuring three options, each addressing specific needs.

Clicking on a feature box leads visitors to a designated page selling the software to that particular audience.

This targeted approach delivers personalized messaging and benefits, fostering engagement and trust.=

Gusto B2b Landing page Specific page

By removing distractions, the streamlined design accelerates the decision-making process.

Gusto's strategy optimizes landing pages to connect with diverse needs, driving success in the marketplace.

6. Lemlist

Lemlist b2b Landing Page

Lemlist's b2b landing page example uses animated arrows and text to encourage visitors to scroll and discover more about their brand and software.

The strategic use of these animated elements subtly guides users without being pushy or manipulative.

Instead, they create an engaging and interactive experience, encouraging visitors to explore further.

Lemlist successfully showcases how smart design choices can naturally lead visitors to take desired actions and foster deeper engagement with their brand and offerings.

7. Personio

Personio b2b Landing Page

Personio uses a call-to-action (CTA) button combined with trust badges throughout its landing page.

These elements are vital in building credibility and increasing opt-ins, especially during advertising campaigns.

The prominent call-to-action guides visitors to take the desired action, streamlining the conversion process and encouraging engagement.

Meanwhile, the trust badges such as security seals and partner logos, instill trust and reliability, assuring potential customers of the company's reputation.

By making use of these strategic elements, Personio enhances its advertising campaign's effectiveness.

Building credibility and inspiring confidence in visitors increases the likelihood of valuable leads and maximizes the budget's impact.

This customer-centric approach creates a seamless and reassuring experience for users, fostering lasting relationships with the target audience.

8. Pocketsuite

Pocketsuite b2b Landing Page

Pocketsuite prioritizes access to their offer by providing multiple download options for their software, prominently displayed on their homepage.

This approach allows visitors to easily access the software, regardless of whether they use an iPhone or an Android device.

By providing diverse download methods, Pocketsuite demonstrates a customer-centric approach, catering to the preferences of a wide range of potential clients.

This emphasis on accessibility not only enhances the visitor experience but also reflects their commitment to inclusivity.

The company's dedication to user-friendly practices builds trust and loyalty among customers, creating a positive impression right from the homepage.

9. Retool

Retool b2b Landing Page

Retool's B2B landing page employs an effective key selling method by focusing on educating new visitors about their platform.

In a technical market where understanding the software is crucial, Retool strategically places a 7-minute demo video front and center in the header area of their page.

By providing a visual walk-through, it offers potential customers a comprehensive understanding of how Retool’s software works.

This strategic placement captures visitors' attention upon arrival, encouraging them to explore further.

Overall, this emphasis on education through the prominent demo video enhances the user experience and solidifies Retool's position as a reliable and trusted partner in the competitive technical market.

10. SavvyCal

Savvycal b2b Landing Page

SavvyCal is a software startup looking to disrupt the established "appointment booking" industry with a more modern, innovative product.

Their b2b landing page example immediately seeks to demonstrate their feature set by showing their "overlay my calendar" feature with an interactive demonstration on their page.

SavvyCal Landing Page Interactivity

If you can demonstrate your business's unique features on your landing page, either through an interactive element, a video or illustration, this can help improve conversions for visitors seeking these solutions.

11. SEOmator

SEOmator b2b Landing Page

SEOmator focuses on using authority endorsements and testimonials to build trust with new visitors.

By showcasing support from industry experts and sharing success stories from satisfied clients, they establish themselves as a reputable player in the market.

This approach is especially crucial for a relatively new brand seeking to build authority and gain trust in a competitive landscape.

SEOmator's focus on credibility sets them apart and lays a strong foundation for continued growth and success in the SEO industry.

12. Upkeep

Upkeep b2b Landing Page

UpKeep's advertising campaign leads potential customers to a signup page for their free trial.

The page is designed with a visible call-to-action at the top and comprehensive software details below the fold.

This layout allows visitors to easily sign up right away while providing essential information for those seeking more information.

The balanced approach ensures a clear and visitor-friendly experience. By prioritizing both the call-to-action and informative content, UpKeep maximizes conversions and engages potential customers effectively.

B2B Landing Page Best Practices

In looking at the b2b landing page examples listed above, it’s clear that various considerations will need to be made when promoting your B2B landing pages.

Firstly, as most of these pages will be part of an advertising campaign, it’s essential that you maximize conversions by including sign up forms or call to action sections above the fold.

Including videos and animated elements can play a role in educating visitors if your market requires a technical understanding of what’s on offer.

Finally, do not be afraid to use animated arrows and text where relevant to keep your visitors engaged and use testimonials and endorsements to build authority if you’re relatively new in the marketplace.

With the OptimizePress landing Page Template libraryyou can choose from a large selection of professional and high-converting b2b landing page examples so you can get up and running quickly.

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