The Awareness Sales Funnel Stage
The awareness stage is where potential customers first learn about your product or service. A person who has become aware of a problem they want to solve will begin looking for solutions - and this is where you can present your business.
This can be through paid ad campaigns, organic search listings, word-of-mouth, social media marketing or other traffic channels..
Researching your audience and gaining a deeper understanding of the problems they are trying to solve will help you better target the content you create at this stage.
The Interest Stage
At the interest stage of the sales funnel, a prospect is aware of your business and is doing further research to evaluate whether you can help with their problem.
The aim at the interest stage is to provide valuable content that helps prospects on their journey to a solution, but does not sell to them.
The Desire & Decision Stage
In the decision stage of the sales funnel, your prospects are now ready to make a choice on the product or service they are going to purchase.
Your potential buyers are likely to be considering a range of options, and comparing pricing, offers and packages that are best suited to them.
Your aim here is to make your offer irresistible. Use of targeted sales pages and webinars can help entice your buyer. You could also consider offering a discount, or combine bonus products to create a bundle special offer.
The Action Stage
The action stage is the fourth and final step in the sales funnel. At this stage, potential customers take action and purchase your product or service.
If you make the sale and have a new customer, your next role is ensuring that you maximise revenue from that customer. This can be done through making additional offers and future promotions, as well as retention activities.
For those prospect that don’t purchase, all is not lost. With carefully crafted email nurture sequences, you can continue to deliver value and sales messages to drive home additional sales.