11 Effective Website Pop up Examples That Convert

Last Updated: April 22, 2024 by Editorial Team | Reviewed by: James Dyson

Website Popup Examples

Website popups are one of the most versatile promotional tools available to you as a website owner.

You can use them to collect leads, promote sales offers, collect feedback from visitors, or display messages to site visitors at the right time.

However, popups are only effective if they are relevant, well-designed, and used in a way that doesn't annoy the site visitor.

So, how can you create a beautiful website popup with a high chance of engaging prospects and customers?

In this article we'll cover everything you need to know about website popups and how to use them to maximise their effectiveness on your landing pages

We'll also share a curated collection of website popup examples to help you design your own. Let's get started!

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What Are Website Popups and How Do They Work?

Website popups are mini-windows overlayed on a webpage’s main content that are used by website owners to showcase offers and highlight key information. 

When designed properly, popups are an effective promotional medium for generating more leads and passing along crucial information.

They come in different forms including:

  • Modal Pop-Ups: These are your go-to pop-ups. They pop up right in the middle of your screen, usually dimming the background. They're like the good old friend who demands attention – perfect for newsletters, offers, or feedback forms.

  • Video Pop-Ups: The showstoppers. They bring life to your site with video content that can be educational, promotional, or just plain fun.

  • Gated Content Pop-Ups: The gatekeepers of your premium content. They require some form of action, like filling out a form, to access special content. A great tool for building a qualified audience.

  • Fullscreen Overlays: Similar to interstitials, but a tad less intrusive. They're like a temporary new page within your page, offering a focused space for sign-ups or big news.

  • Floating Bars: These are the persistent ones. They stick around either at the top or bottom of your page as you scroll, perfect for ongoing promotions or important notices that need constant visibility.

  • Slide-Ins: As the name suggests, these slide in from the sides, usually at the bottom. They're the less intrusive cousins of modal pop-ups, great for suggestions or additional content without overwhelming the visitor.

  • Notification Pop-Ups: Small, subtle, but effective. These guys sit in the corner of your page, gently nudging visitors with quick info or alerts. Think of them like a friendly tap on the shoulder.

  • Exit-Intent Pop-Ups: These are the clever ones. They pop up right when a visitor is about to leave your site, giving you one last shot to offer something irresistible or capture an email.

  • Welcome Mats: These roll out the red carpet as soon as someone lands on your site. Covering the entire screen, they're fantastic for making a grand offer or a bold welcome message.

The most interesting quality about popups is that you can specify when they will appear on your website and on which page. 

You can program your popup to show up once your webpage loads, when the site visitor has spent a pre-determined duration of time on the page, when the visitor scrolls down to a point on the page, when a button or link is clicked, or when the customer is about to leave the page.

This allows you to use your knowledge of user behavior to target your customers in situations when they are most likely to pay attention to your message or seriously consider the benefits of your offer.

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Why Should You Use Website Popups?

One thing that we must first get out of the way is that website popups are intrusive; they forcibly divert the attention of the site visitor from the page's content, and many people don’t like them.

Yet, provided your popup is well-designed and you offer a clear benefit, there is a good chance that visitors to your website will click your CTA button instead of tapping the X icon to block out your popup. 

A study by Sumo shows that the average conversion rate for the medium is 3.1%, and the top-performing popups have a 9.3% conversion rate. Those numbers compare favorably with email marketing, which has an average conversion rate of 2.6%, and the 3% average rate for social media marketing.

This is why we recommend you use them; they are really good at convincing customers and potential buyers to sign up for discounts, newsletters, memberships, and other promo offers.

Website Popup Examples

The popups we will examine in this section have been organized into six categories according to their marketing and informational roles. 

This helps us better understand how the designers tried to achieve their goals and the considerations that guided their decisions.

Social Proof Popup Examples

These popups are used to convince a potential customer that a brand should be trusted. 

The social proof contained within the popup can be anything, but it’s usually a testimonial from a current customer or statistics that showcase the number of customers who have bought the product on offer. Below are two examples of social proof popups.

1. Pressed Juicery

Pressed Juicery Website Popup Example

A Los Angeles-based food company, Pressed Juicery sells a wide variety of plant-based, nutrient-rich food to its customers.

Its banner popup uses a testimonial from a real customer as its social proof, and it’s programmed to be triggered when the site visitor wants to leave the page.

What We Like:
It uses an exit trigger activation strategy, which gives the site visitor enough time to read about the product on the page before the popup swoops in with social proof to help persuade the hesitant buyer to take the final step.
The testimonial provides all the key information that would help persuade the potential buyer, including what the product tastes like and the specific problem it solved for the existing customer.
Its CTA button uses descriptive copy, which makes it more tap-friendly.

2. Pandora

Pandora Website Popup Example

This popup is by Pandora that makes and sells jewellery to women online and at its brick-and-mortar stores. 

Its banner popup differs from Pressed Juicery's because instead of a testimonial, it showcases the number of customers currently viewing the item as its social proof.

What We Like:
Its adulating headline copy, "You have great taste," instantly grabs the attention of the site visitor and pushes the individual to take the time to go through what is a seemingly brief message.
The use of a FOMO (fear of missing out) strategy effectively demonstrates the high demand for the item, which will hopefully trigger the customer’s sense of urgency.
Its placement of the images of two female customers wearing the company’s jewellery on one side with the promo copy and specific product image on the other side softens the popup box and highlights the human focus of the brand.

Sales Promotion Popups

It is a type of popup that informs customers about an ongoing or upcoming sale and provides the information buyers need to take advantage of the offer before it expires. 

The popup is typically used to generate buzz about a new product and to boost sales for slow-moving items.

3. Bidabo

Bidabo Website Popup Example

Bidabo is a UK-based apparel company sells baby coveralls and dribble bibs that are designed to be easy for parents to clean and maintain.

Its banner popup is programmed to activate once the page loads, and the semi-transparent background blocks out the main text to keep the site visitor focused on the content of the popup.

What We Like:
It may not be viable to offer discounts for every sale, and we love how Bidabo clearly states that only purchases £25 or more will qualify for the offer.
The use of the image of a smiling baby dressed in the company’s coverall can help make an emotional connection with the potential buyer.
Its CTA button’s contrasting color helps it stand out.

4. Christoper Cloos

Christopher Cloos Website Popup Example

This popup is by a Danish company Christopher Cloos that makes and sells high-quality, minimalist eyewear to a global customer base.

Its banner design largely follows the same principles as that of Bidabo, except for its use of a countdown timer to highlight the limited duration of the offer.

What We Like:
Its use of a countdown timer helps create a sense of urgency that can convince typically lethargic customers to make the purchase, and research by Drip shows that timers increase conversion rates by 113%.
The cheeky “Hurry! This timer is real” copy just below the CTA button adds a lighthearted tone to the popup’s text, helping to create an approachable brand image.
Its use of the image of a celebrity (Tom Brady) wearing the company’s glasses adds a tint of influencer endorsement, which can be very persuasive with some customers.

Cart Abandonment Popup Examples

These popups are designed to help convince departing site visitors to stay longer and reconsider their uncompleted purchase. 

Research by the Baymard Institute shows that the average cart abandonment rate is 70%, and anything that can help bring that number down on your eCommerce website can have a significant impact on revenues.

5. Ready Set Judy

Ready Set Judy Website Popup Example

This New York-based company Ready Set Judy manufactures and sells essential survival kits that help its customers prepare for emergencies caused by natural disasters. 

Its banner popup is triggered when a customer tries to leave the website without completing the purchase of a product(s) that has already been added to the cart.

What We Like:
Its use of an exit-intent activation strategy ensures the company only lowers its prices when it has to; the popup only shows up with a too-good-to-refuse offer when the customer tries to abandon an ongoing purchase.
The way the popup box also showcases how the discount is applied to reduce the price of the product can have a very potent persuasive effect.
Its use of its brand colors in the design of the popup box makes it feel like a natural extension of the web page.

6. Kate Spade

Kate Spade Website Popup Example

This popup is by a New York lifestyle company Kate Spade that markets and sells clothes, bags, shoes, jewelry, and other accessories.

Its banner popup is also triggered when the customer tries to leave the page, but it is different because it uses free shipping as its incentive instead of offering a discount like Ready Set Judy.

What We Like:
Its offer of free shipping and returns can be even more effective than discounts, especially when you consider that 41% of buyers say high shipping cost is the main reason they abandon shopping carts.
The use of simplistic fonts, black & white text colors, and the semi-transparent window overlay that blocks out the main text is a good example of a well-design popup that keeps things simple.
It seems the free shipping popup is only triggered when the cost of the item(s) reaches a certain threshold, which helps the company avoid unplanned losses from free offers.

Cookie Notice Popup

This type of popup exists purely to comply with the GDPR (General Data Protection Regulation) requirement that each site visitor must give explicit consent for the use of cookies to collect their data. 

The banner is almost always triggered once the visitor lands on the website.

7. The Laughing Cow

The Laughing Cow Website Popup Example

This is the UK’s most popular cheese brand The Laughing Cow, with 90+ years of history and a wide range of cheese products.

Its fullscreen cookie popup is activated as soon as the visitor clicks the link to the page, even before the main content appears, seemingly with the goal of ensuring full compliance with GDPR rules.

What We Like:
Its use of a fullscreen popup is ideal for a European environment where GDPR rules are strictly enforced.
The robust options available: site visitors can accept, decline, or configure the cookie settings.
Its preferred option, which is for the customer to accept the cookie settings, is colored black in contrast to the other buttons to help push the user to make that choice.

8. CookieYes

CookieYes Website Popup Example

This popup is by CookieYes, a cookie design and management platform that is used on thousands of websites worldwide.

Its cookie popup is a slide-in popup that is triggered after the visitor spends some time on the website. The popup only covers the lower portion of the webpage to ensure the site visitor can still view the main content on the website.

What We Like:
Its slide-in popup is unlike a fullscreen popup that leaves the visitor wondering what the page is all about; it ensures the visitor can view the page’s content and decide if it's worth visiting.
The popup links directly to the website’s cookie policy page, which provides full disclosure for any visitor interested in information about how the collected data is being used.
Its popup is configured to only show up in European countries, and the US states that enforce GDPR or related regulations.

Lead Magnet Popup Examples

It is a type of popup that is used to offer free items or services (lead magnets) to potential customers in exchange for their email details.  This popup is one of the most effective tools for building an email list.

9. HelloFresh

Hello Fresh Website Popup Example

Hello Fresh is a Germany-based meal kit company that prepares and delivers recipes to its customers on a weekly basis. 

Its popup is a time-delayed, sticky popup that appears as a small bar at the bottom of the screen after the visitor has spent some time on the website. 

It will then expand into a banner popup that blocks out the rest of the screen when the small bar is clicked or tapped.

What We Like:
Its “Don’t Miss Out!” lead copy conveys a sense of urgency, and its benefit-driven “Get 16 Free Meals” headline builds on that to help convince the site visitor to consider the offer.
The use of a sticky bar creates a balanced and less intrusive situation in which the user is constantly aware of the popup but also has the flexibility to decide when to interact with it.
Its brevity; the copywriting provides information about what the user can gain from the offer and how to take advantage of it using the fewest words and page elements possible.

10. Brand Growth Experts

Brand Growth Experts Website Popup Example

Brand Growth Experts is the website for an eCommerce influence podcast that has published hundreds of episodes containing actionable strategies that business owners can use to grow their online stores.

Its popup is also a time-delayed banner popup that is triggered after the site visitor has spent a few seconds on the page.

The difference is that it combines elements of a social proof popup and a giveaway popup.

What We Like:
Its use of the image of a co-founder of the podcast, along with the testimonial message, will help convince site visitors that the Growth Pack giveaway is valuable enough to justify dropping their email addresses.
The yellow color of the CTA button helps it stand out within the box, and we also like how the CTA copy is used to communicate the giveaway offer.
Its CTA button leads to another page with multiple input fields that would have been a turnoff for the site visitor had it been the first point of contact.

Survey Popups

This popup is used to collect feedback from customers about a company’s product or service when they are browsing the company’s website.

This can be very effective because a website is one of the few online channels that gives a brand complete control over when and how customers can view its surveys.

11. Urban Outfitters

Urban Outfitters Website Popup Example

This popup is by a Pennsylvania lifestyle brand Urban Outfitters that markets and sells on-trend clothing, shoes, bags, and home accessories to its fashion-conscious customers.

Its exit-intent popup is triggered when the customer is done with the checkout page, and it's a relatively small banner positioned to the right of the screen.

What We Like:
Its placement to the side of the main content ensures it doesn’t interfere with the site visitors' browsing experience.
The popup is a front for a multi-step form, and its goal is to give the customer a sense of control over the feedback process.
The banner’s simple black-and-white color scheme contrasts effectively with the gamut of colors that define the webpage.

Which Website Popup Example will you choose?

It's clear from the 11 website popup examples we have explored above that popups are very versatile, and the right popup for you will depend on your conversion goals. You must also take the user experience of your site audience into consideration.

To set up and manage popups effectively, you will need a robust tool like OptimizePress’ Overlay Popup forms. 

The forms come in over 30 designs with done-for-you page copy and input fields to ensure all you have to do is modify the text and design elements in the drag-and-drop editor to suit your vision for your popup.

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