9 Captivating Video Landing Page Examples For Maximum Engagement

As the name hints, a video landing page is a web page that features an engaging video, which can easily impress prospects, converting them into customers and leads. 

Such videos usually tell a certain story by explaining how a certain product works. By the time a visitor scrolls to the middle section of the page, they’ll have a rough idea of how your product works.

While text can relay certain information to website visitors, large chunks of text can repel prospects and affect your conversion rates. Since videos can condense a lot of information into a single footage, they can easily pass information within a short period of time.

Unlike chunks of text, a video can improve your brand awareness due to its visual aspects. Videos will make it easier for you to build your brand awareness in an innovative manner that’s not necessarily constricted to static images and all.

Since video landing pages can convey a lot of information within a short period of time, they will boost your site’s engagement. And this also causes a ripple effect that trickles down to the conversion rates - the higher the engagement rate, the higher the conversion rate. 

According to a study by Saleslion, the conversion rate of landing pages increases by 80%, if it features a video of the advertised product.

Before we dive deeper into this, let’s take a look at some of the most popular types of landing pages:

Found in the background section of a landing page, a background video will automatically play whenever someone visits your site. When it comes to positioning, a background video is often published in the top or middle section of a webpage.

Unlike a background video, a hero video is found at the forefront of the website. On top of that, a hero video landing page comes with a play button, offering website visitors two different options. A website visitor can either play the video or scroll to the next section, based on their personal preferences.

A pop-up video usually appears in a separate window or overlay on the landing page when triggered by a user action, such as clicking a button or an image.

When implementing pop-up videos on a landing page, it's important to ensure that they enhance the user experience rather than disrupt it. Consider factors like timing, frequency, and the relevance of the video content to the visitor's journey and the landing page's goal.

Popular for its luxurious branding, Rolls Royce takes their marketing tactics up a notch by featuring a high-quality video of their finest car model. The landing page has a high-quality b-roll video of the Phantom Series II.

It seamlessly transitions from one scene to the next, evoking some ‘feel good’ emotion that can easily convince potential buyers to take action.

That’s not all, the video is complemented with additional details about the car model. After taking the website visitor through different phases of the customer journey, the landing page offers them two options, thanks to the large and bold CTA buttons.

Speaking of which, this landing page has a static menu, with an option that is centered around the CTA. Website visitors can easily select the option that is featured on the static menu, as they are scrolling through the ad copies.

Alphalete is an athleisure brand that deals with gym clothes and accessories. The good thing about this brand is that it features an intuitive website, with a video landing page for advertising different products. 

Once you visit the official website, you’ll come across a video, which gives you an insight into the most popular products. The footage is short, intuitive, and informative.

The video features different athletes - each athlete is wearing something that’s offered in the Alphalete e-commerce. It also illustrates how some certain clothes look like. This is a strategy for building credibility with potential customers.

As one of the most luxurious brands in the world, Patek Phillippe advertises new watches using captivating videos to evoke various feelings. 

The landing page has a video of an exquisite watch model, which is popularly known as the Aquanaunt. Just below the video, there’s high-quality copy outlining the different features of the watch.

In short, such copy complements the video that advertises the watch model. So, if a visitor misses something while watching the video, the content compensates for that.

To give leads some insight into their software, Slack publishes various animated videos on its landing page. These videos usually display the functionalities that are offered by Slack.

Actually, they are screen recordings of the Software, highlighting different features that can streamline business activities. For instance, at the top section of the landing page, you’ll find a video that shows you how you can import different types of files to Slack.

As you scroll further, you will notice that the landing page features more videos. Speaking of which, the middle section of the landing page has a video that shows the ins and outs of spaces and channels.

Since PlayStation 5 is quite popular for its high-quality visuals, it is only right to advertise the console using high-quality videos. And that’s what the PlayStation 5 website specializes in. For starters, it features supporting videos that give visitors some insight into the gameplay.

A website visitor and potential lead can easily watch the footage of different gameplays, especially if they want to analyze the graphics.

Thanks to the high-quality customer journey, the PlayStation 5 website makes it easier for customers to understand how the console works.

Each section of the landing page has a unique video that enlightens website visitors. For instance, the middle section of the website has a video of the PlayStation Five controller, which explains the mechanism of the haptic feedback.

Adidas has a looping video of a black shoe levitating in the air, which immediately grabs your attention within a few seconds. And just below the video, there’s a bold CTA button that encourages prospects to shop.

Now here’s the thing:

The video elicits positive emotions and gets everyone in a good mood. So, there is a high chance that website visitors will click the CTA button, once certain emotions have been evoked.

The middle section of the landing page has pictures of different types of shoes, which are featured in the e-commerce store. When you connect the dots and look at the full picture, you’ll notice that the video is a precursor of what’s to come next.

Featuring a hero video landing page, Outbrain gives its website visitors two different options - to play the main video or keep on scrolling. For starters, the video has a big ‘play’ button, which is hard to miss. Website visitors can easily click the button if they want to get more insight into the platform.

Apart from that, the landing page also features informative content that takes you through the different phases of the customer journey. While this landing page has some supporting content that enlightens prospects, each section is linked to another page via a ‘learn more’ button.

To build some trust with potential customers, Outbrain lists the companies that they have worked with. Examples of such companies include Skynews, CNN, Hearst, and MSN. And by listing the companies that they’ve worked with, Outbrain creates some social proof, making it easier for potential customers to trust them.

Rocketchat uses a video to put its software program on the map. The first video is located just below the main header. The team created a product demo, which illustrates how Rocket Chat works. It’s also worthwhile to note that the product demo is a two-minute video which gets straight to the point.

While the top section features a video that summarizes everything, the middle section has videos and images that are centered around different functionalities. Actually, the video that is published in the middle section is a screen recording. By watching such videos, website visitors can easily understand the ins and outs of various functionalities.

This landing page also has a bold CTA button that encourages prospects and website visitors to take action.

Developed for B2B and B2C e-commerce, Magento features a high-quality video on its landing page, which gives website visitors an overview of its functionalities. For starters, the top section of the page has a looping video that lasts for about 5 seconds. It displays some of the functionalities that are offered by Magento.

It’s worthwhile to note that there’s a button, just below the short video, that opens up a pop-up video, which has more details about Magento. Think of the short video as a trailer of the second pop-up video.

Since such videos do not cover everything that’s offered by Magento, there’s a CTA button on the landing page, which persuades website visitors to ‘take a tour’ of the tool. The video hooks the website visitors and makes them more interested in the e-commerce tool.

The trick here is to give website visitors information, which will make them more eager to test the product that’s featured in the video.

Incorporating video into your landing pages can be a powerful strategy to enhance user engagement, convey information more effectively, and ultimately drive better results for your marketing campaigns.

Things to remember when building your video landing page:

With Optimizepress, any of the pre-designed landing page templates can be customized to include hero videos , background video and pop up videos.