7 Sticky Bar Examples For You to Copy in 2024

Do sticky bars really work in 2024? Absolutely, yes!

As online competition heats up, mastering the sticky bar is crucial for your website’s success. 

Whether your goal is to capture leads, promote offers, or enhance user experience, the right sticky bar is essential.

In this article, we’ll dive into seven sticky bar examples that you can copy and implement in 2024 to boost your conversions and boost your digital strategy.

A sticky bar is a type of website design element that involves using a fixed bar or sticky header/footer. 

It stays on the page as you scroll, making it a strategic tool for keeping users engaged and optimizing website communication.

Positioned at either the top or bottom of the screen, a sticky bar is a versatile way to grab attention and deliver important messages without interrupting the user’s experience.

Sticky bars are commonly found on various sites – from ecommerce sites and blogs to service providers. 

They effectively increase engagement and conversions by displaying crucial elements like promotions, newsletter sign-ups, product updates, or urgent announcements.

Sticky bars are useful for increasing engagement and driving specific actions on your site. 

To use them effectively start by defining your goals – whether it’s capturing leads, promoting offers or announcing important news.

The key to their success is their persistence as the user navigates your site. Unlike popups that can be annoying, sticky bars remain at the top or bottom of the screen ensuring your message stays visible without interrupting the user experience.

To replicate the success of sticky bars you need to follow these principles:

Depending on your goals, sticky bars can be used for various purposes. Here’s a brief list of their wide-ranging use cases:

Now that we understand the versatility and effectiveness of using a hello bar for your website marketing and sales campaigns, let's dive into the 8 best real world hello bar examples that convert.

Purpose: Multi-purpose for direct sales and lead generation

Casper’s sticky bar on their product pages exemplifies an effective engagement and conversion strategy. 

The sticky bar enhances user experience by providing easy navigation and interactive tools, making it simpler for customers to explore products and make purchasing decisions.

At the top of the page, Casper’s sticky bar gives customers quick access to different mattress categories making it easy to browse and buy. 

It also has interactive elements like a “Take the Quiz” button for personalized recommendations and a “Compare” feature for side-by-side product comparisons.

This makes the shopping process simpler and encourages user interaction and engagement which ultimately leads to more sales and conversions.

Purpose: Exclusive sale/promotion of award-winning book

Waterstones uses a strategically effective sticky bar to promote an exclusive sale and celebrate an award-winning book, capturing the attention of its targeted audience.

Prominently displayed at the top of their website, the sticky bar, features a vibrant purple color that contrasts with the rest of the site, immediately drawing the eye. This approach ensures the message stands out and engages visitors effectively.

The primary focus of this sticky bar example is to announce the introduction of the Waterstones Children's Laureate for 2024-2026, Frank Cottrell-Boyce, and promote a discounted book associated with this prestigious honor.

This approach entices website visitors, particularly those interested in children's literature, to explore and potentially purchase the featured book directly.

Purpose: Multi-purpose with various delivery offers

Boots uses a clever sticky bar to enhance customer experience and cater to diverse needs on their website.

The sticky bar is divided into 4 sections, each offering different delivery options to suit different customer needs. This thoughtful design ensures that every visitor can easily find a delivery method that works best for them.

Displayed on the top of the page, the bar has options for free click and collect for minimum order values, free standard delivery, next day delivery, and even delivery on demand through a partnership with Deliveroo.

This covers Boots’ commitment to convenience and customer satisfaction and the urgency of pharmaceutical and health products.

Purpose: Incentive to try a new tool for product testing

AppSumo uses a sticky bar to introduce and promote their new tool, AskSumo. Positioned prominently at the top of their website, the sticky bar features a distinct color scheme that highlights the message “Introducing AskSumo, try it now.”

It grabs your attention and invites you to check out the new tool. When you click the CTA, you’re taken to a page where you can get 10% off if you try AskSumo.

This is a two-for-one. It gets users to engage with the tool immediately and also gives AppSumo feedback as they refine their AI powered deal finding tool.

Purpose: Drive sign-ups and sales

Puma uses a simple yet effective sticky bar to drive sales and capture customer information across their site. Placed in the bottom left side corner of the screen, the sticky bar says “Get 20% off” and is visible as you scroll through different pages.

When you click the sticky bar, a small form pops up and asks for your email to sign up and get 20% off. This encourages immediate purchases and also captures valuable customer data for future marketing.

By keeping it simple and direct Puma is using their brand authority to convert visitors into customers.

Purpose: Cookies acceptance and email sign-ups with an offer

GNC’s home page employs a dual-purpose sticky bar strategy on its website, effectively balancing compliance with data privacy regulations while also incentivizing customer engagement.

When a visitor arrives, both sticky bars are visible at the bottom of the page, and serve two purposes: first to ask for cookie acceptance to comply with data protection policies. 

Above that is an email sign-up offer with 15% off the first order.

This approach demonstrates GNC's commitment to both regulatory compliance and customer acquisition, showcasing how multiple sticky bars can coexist without overwhelming the user experience.

Purpose: Free shipping offer on a minimum order value

Bark uses a super simple and effective sticky bar to improve user experience and increase order value on their site.

At the top of the page, it says, “Free shipping on orders $35+”. This simple and effective approach tells the user about an offer and encourages them to add more to their cart to get free shipping. 

The blue and white colour scheme makes the message stand out without being too in your face and keeps the overall site looking clean and consistent.

By focusing on one valuable incentive, Bark’s sticky bar drives conversions by aligning user behavior with the goal of maximizing order value.

Bark’s sticky bar is a great example of how a simple but effective offer can change user behavior and boost conversions, highlighting the importance of clear communication and customer-centric incentives in ecommerce store strategies.

As we wrap up our exploration of sticky bars, here are some key takeaways to keep in mind:

Whatever your goal - sales, feedback, or navigation - a sticky bar done right will do wonders for your site. Try, test, and enjoy!