7 Inspiring Real Estate Landing Page Examples That Convert

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by Joanna Taylor

Last Updated: February 1, 2024

Real Estate Landing Page Examples

Are you a Real Estate Agent and would like more leads for selling homes or attracting more buyers and sellers?

A professionally optimized landing page can transform your real estate business and provide you with the results you’re looking for.

In this article, we break down the core components of a real estate landing page and break down 7 examples to help inspire you with your own landing page designs.

Why Create a Real Estate Landing Page?

Landing pages have several advantages over the conventional home page if you’re looking to bring in more customers for your real estate firm.

Less Distractions: Unlike websites, which consist of several different pages, a landing page has only one targeted page with no outbound links. This approach ensures that a visitor's attention stays focused and they immediately know what the next step is (i.e. convert).
Better Engagement: The attention span of an average viewer is short, and leading them to a website with lots of pages with information spread out won't keep them engaged. Landing pages deliver the information a visitor is seeking right from the get-go, immediately hooking them into sticking around and increasing your chances of landing conversions.
Split Testing: You can testdifferent elements on your page (images, CTAs, layout, etc) and A/B test it along with the original to determine which performs better. Doing so allows you to create the best possible version of your landing page. This process is generally more complex and less efficient with websites.
Quick Deployment: Creating and launching a landing page is typically quicker and more straightforward than developing an entire real estate website. Plus, keeping it updated and optimized for conversion rates in the months and years to come is also generally more cost-effective.

What to Include on Your Real Estate Landing Page?

A good real estate landing page usually fulfills a few key factors that help drive conversions. Take a look at these must-haves:

Social Proof

When was the last time you made an online purchase without reading the reviews? The same applies when it comes to choosing realtors. 

Your website visitors are seeking the best, and there's nothing more reassuring than authentic testimonials from real people or mentions from reputable media outlets. 

You can include your Google rating, reviews from your previous clients, and even video testimonials to prove your worth.

One Clear Call-To-Action (CTA)

Your landing page should clearly showcase the next step, whether to schedule a viewing, contact a representative, get a property valuation, or more. 

Clarity is key – avoid confusing visitors by sending out mixed signals. The Call-to-Action (CTA) throughout your page should be consistent, so that anyone who has decided to move ahead has a clear idea of what comes next.

Easy Accessibility

Your potential buyers are unlikely to stick around if the landing page is difficult to navigate. Ensure you have an easy-to-access gallery of all your listings and a feature to filter the results based on location, price, and other essential factors. 

Consider including a map that allows visitors to effortlessly drop a pin on their desired location or a convenient drop-down menu featuring the popular property-buying locations to reduce friction and improve the site's ease of use.

Lots of Media

Make sure to include visuals of your real estate offerings, especially if your target audience consists of people looking to buy homes. 

Visuals of the housing do most of the work convincing visitors to convert. Include pictures of the area, the exterior, and the interior. Use videos to present a virtual tour of the property and show what the space looks like during different times of the day.

7 Examples of Great Real Estate Landing Pages

Here are some great real estate landing page examples that follow the best practices we’ve discussed.

The Agency - Real Estate Landing Page

This landing page includes a range of options, allowing visitors to quickly choose their purpose - whether it's buying, selling, or renting. 

This lets your visitors know exactly what to do as soon as they click on your landing page and sets the tone for what comes next. 

If visitors are interested in buying or renting but haven't decided on a specific location yet, they can simply click on the "Explore Listings" option.

The Agency Explore Listings - Real Estate Landing Page

This will redirect you to a map where you can explore various listings worldwide. Visitors can conveniently filter results based on price, number of bedrooms, and bathrooms. This helps visitors identify the listings of interest to them quickly...

Upon making a decision, visitors can click on a listing to access an agent's contact details or fill out a contact form—offering convenience by providing multiple options for reaching out.

The Agency Contacts - Real Estate Landing Page

The landing page also features a catalog of the various locations the firm handles so prospects know if they're a match at a glance.

The rest of the page includes a few other sections, including the 'Featured Press' tab that showcases the various media outlets The Agency has been featured in. 

This helps build trust among visitors and adds to the firm's credibility.

The Agency Featured In - Real Estate Landing Page

Serhant helps those looking to buy, rent, or sell their properties. Visitors can enter the location they’re looking to get a property in, and the site will showcase all the available listings in that area.

By having the search function front and center on their website, Serhant immediately focuses on the key action they want their visitors to take (searching for a property) and this in turn educes bounce rates of their ideal customer.

Serhant - Real Estate Landing Page

The page also has a few other notable sections, including a list of the areas they serve right underneath the main call-to-action (CTA) to search for properties. This, again, helps provide visitors with what they're looking for immediately.

The CTA to “Find a Home” on the header stays with you as you scroll, so if a visitor is at the very bottom, they won't have to scroll all the way back up to move to the next step.

Serhant Find A Home - Real Estate Landing Page

The page has a few other sections that promote some of Serhant’s more notable listings. What we found to be a particularly nice touch is the video gallery full of virtual tours of the various properties that are available for sale or rent.

Serhant New Developments - Real Estate Landing Page

This can help grab visitors' attention and give you an edge over competitors who may not offer a similar feature (and there are quite a few who don't!).

The landing page also offers plenty of social proof in the form of press mentions from household names that the average person is familiar with (Bloomberg, Fox News, etc.). 

These build trust and give the prospect the final push they need to confirm they're making the right choice.

Serhant  In The Press - Real Estate Landing Page

Tim Allen’s landing page starts off with a strong series of trust signals to sway the prospect's opinion right from the start. Revolving headlines that highlight various achievements help portray the business in a positive light, establishing a sense of trustworthiness.

Tim Allen - Real Estate Landing Page

The hero section presents three distinct CTAs—view all listings, search for homes in a specific location, or book an appointment.

Despite their differences, all three CTAs share a common end goal: enabling visitors to explore the available properties. This ensures that visitors have a clear idea of what comes next while also providing some leeway in how they want to approach that next step.

Scrolling down, the page includes two sections to add to Tim Allen's social proof, which includes media mentions and testimonials from other satisfied clients. These help instill confidence in visitors regarding the realtor's ability to get the job done.

Tim Allen Testimonials - Real Estate Landing Page

The site also features an interactive list of locations Tim Allen real estate serves. Visitors have the convenience of searching for properties in any desired area by simply clicking on the respective location.

Tim Allen Expertise - Real Estate Landing Page

Another unique addition to the page is a lead magnet featuring a buyer's guide, accessible to visitors once they fill out a lead capture form with their details. 

This can be a clever method to gather information from prospects who may not have made a decision yet but show a strong likelihood of considering a purchase in the future.

Tim Allen Contact - Real Estate Landing Page

The hero section on Frisbie Palm Beach's landing page is both simple and practical. You only have to enter a few essential details about your requirements, and the site will direct you to all relevant listings that meet the criteria.

Frisbie Palm Beach - Real Estate Landing Page

But if potential clients aren't sure what they are looking for, they can scroll down to the ‘Neighbourhood Guides’ which contains a detailed breakdown of the various locations Frisbie serves and the listings available in each area. 

This can be a great help to those not too familiar with a particular city and bring up your conversion rate by attracting out-of-city buyers.

Frisbie Palm Beach Properties - Real Estate Landing Page

Scrolling down you will find an ‘About Us’ section, which can be a good resource for potential buyers who wish to do a more thorough vetting before coming to a decision. 

They also have a media mentions section with big names that Frisbie Palm Beach Real Estate has been featured in, helping bring up the visitors’ confidence in the company.

Frisbie Palm Beach Media - Real Estate Landing Page

Sobha Realty is a bit different from your average real estate firm—they exclusively provide apartments in a single building situated in Dubai, named 350 Riverside Crescent, and their landing page is designed to reflect this. 

The home page shows the tower situated in an attractive area by the waterfront, immediately giving a prospect an idea of what to expect from this development.

Sobha Realty - Real Estate Landing Page

The CTAs to write an inquiry, call, or send a WhatsApp message stick to the bottom of your page, giving visitors the convenience of moving towards the next step as soon as they've made a decision, no matter where they are on the page.

The site clearly outlines essential details, including the number of bedrooms, location, and starting prices in various currencies for the apartments. 

This indicates that Sobha Realty understands its diverse audience, recognizing that potential residents may not only be from Dubai or the UAE but hail from various parts of the world. 

Remember, the more targeted your landing page, the likelier it is to convert visitors—so it always pays to know your audience well.

Sobha Realty Download - Real Estate Landing Page

They also offer a lead magnet in the form of a brochure providing more details about the apartments. This is another enticing method to gather leads you can nurture into customers later.

The site has a colorful design that pops – it is eye-catching, easy to navigate, and lists out all relevant information, pretty much everything you need on a real estate landing page.

Right beneath the hero section, you'll find the available listings, allowing visitors to see what's up for grabs without having to enter any information. 

Although filters can be really helpful, it is pretty convenient to get right to them and not have to deal with the extra step.

Acme Real Estate Landing Page

Visitors can also choose to subscribe to email notifications so they can receive listings directly in their inbox. 

This provides a prospect with the convenience of not having to deal with real estate websites while you get their contact info for any email marketing campaigns you might execute in the future.

Acme Real Estate Landing Page Listings

The site also has a section with posts from their Instagram, a nifty way to promote your social media without seeming too pushy, and a press section that helps instill trust among prospective buyers.

Acme Real Estate Landing Page Instagram

Like Serhant, Hamptons keeps their main property search CTA visible above the fold, allowing new visitors to immediately start their search of listings available. 

Hamptons also leverage social proof in the form of the age of the company “Home experts since 1869” - instilling trust through years of experience.

Hamptons - Real Estate Landing Page

They provide live chat support, another excellent feature to engage with prospects who may not be too keen on getting on a phone call or waiting for extended periods to receive a reply to an email — because, let's be honest, who is?

The site also features stats that serve as trust signals and work to build on the firm's credibility, highlighting how long they've been in business and how much demand they handle on a daily basis.

Hamptons State - Real Estate Landing Page

Following that, the 'Recently Sold' section comes into play, aiming to evoke the fear of missing out among visitors. Showcasing the number of successful sales you've facilitated can prompt them to take action and secure their desired listing ASAP.

Hamptons Recently Sold - Real Estate Landing Page

And if that isn't persuasive enough for visitors, Hamptons also features a testimonials section from other clients that can help build enough trust for visitors to convert.

Hamptons Testimonials - Real Estate Landing Page

Conclusion

Real estate landing pages can be tricky to get right, if your site doesn't impress visitors, you're unlikely to convert them into leads. 

Keeping a checklist of a few essentials can help ensure you are on the right track. This can involve including social proof of your legitimacy, maintaining a clear CTA throughout the page, using high-quality pictures/videos, and ensuring your site is easy to navigate.

Hopefully these Real Estate landing page examples have helped inspire your next design, whether you’re starting from scratch or improving an existing website.

OptimizePress can be a big help. It is a drag-and-drop WordPress page builder that can help you whip up a real estate landing page of your own without having to write a line of code.

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