13 Best Product Landing Page Examples for 2025

by Joanna Taylor

Last Updated: January 1, 2025

Have you ever clicked off a website because of its unappealing landing page?

It probably did little to satisfy your search intent. Maybe it lacked that eye-catching design or engaging content that would have kept you scrolling.

If you have a product you are selling on your website, you need a product landing page that's a sales superstar. It should be a page that catches people's attention, makes them curious, and gets them to take action quickly.

In short, it should be a landing page that converts.

The good news is, you don't have to be a marketing genius to create one. You can learn from product landing page examples that have already been tried and tested by market leaders.

In this article, we'll show you 13 of them, and why they're worth your attention.

Table of contents

What Is a Product Landing Page?

Key Elements of a Great Product Landing Page

Best Product Landing Page Examples

Create Your Product Landing Page with OptimizePress

What Is a Product Landing Page?

A product landing page is a single webpage on your website that introduces and promotes your products or services. It is the page visitors are directed to when looking for the product or service you offer.

You have to ensure that your product landing page has essential content that leads visitors to take action on your sales message.

Also Read: What is a Landing Page?

Key Elements of a Great Product Landing Page

Here are some of the key elements you should to add to your product landing page to give it the best chance of succes.

Clear and Concise Value Propositions

Your landing page should explain to visitors why your product or service will serve them better than your competitors.

Your value proposition will normally include your product or service’s unique selling point (USP) which establishes your key differences versus other options in your market.

Captivating headline

When visitors are on your page, they are quickly browsing to find what will work for them.

Your headline should try and address a key burning desire of your target audience and (briefly) explain how your product solves that need.

In this product landing page example from helpdesk platform Groove - they address their visitors need for a Zendesk alternative, with a focus on providing a more affordable alternative.

Detail the benefits of your product

Quickly let your visitors know what they gain from using your product or service. Include examples of how to use it and how it will be energy, money, or time-saving. Let them have the confidence and curiosity to keep looking at your page.

Include high quality videos and imagery

By using engaging and high-quality visuals, you will provide visitors with a clear understanding of your product or service and its benefits.

Ensure that your visual elements have high resolution, to present the best quality possible.

If you use videos - make sure they are brief but quickly summarize what you offer.

Include Technical Specifications

If your product is technical in nature, you owe it to your potential customers to illustrate this. Explain how your product works and the technical specifics. This section should act as a guide and can show the functionality of your product.

If it is very technical, we recommend creating a blog post explaining its use in detail on the website. Use CTA buttons to lead visitors to that blog.

This will build some form of trust between you and your customers. They will believe you know all about your product and can be relied upon to fix it, should issues arise.

Include Social Proof

On your product landing page, add information that lets visitors know that your product or service has been tried by others.

The best way to sell to people is to build trust. You need to show (through reviews and testimonials) that your product actually solves the problem or desire they have.

In the example above, Basecamp use social proof in the form of testimonials from high profile users (Shopify CEO). They also showcase awards from software review sites - another great form of social proof.

Add a Compelling Call-to-Action

Don't leave potential customers hanging after convincing them to read to the bottom of the page. Give them an action to take towards your intended conversion.

You may include various calls to action throughout the landing page - but ensure these are focused - for a product landing page to be most effective, you should try to use no more than 2 different calls to action.

Use a visible and appealing CTA button to lure people into clicking and taking action.

Introduce Interactive Elements to the Page

Interactive elements can help generate curiosity and interest from your visitors. Rather than just browsing by and bouncing away, give them something to jumpstart their interest.

A perfect example of this is the Coca-Cola landing page.

Just before losing interest, you will find a button that prompts you to play games in order to win different cool prices.

This spikes your interest and makes you want to stay on the page. Eventually, you will find yourself interested in their product, increasing the chances you’ll make a purchase.

Also Read: 12 Best Converting Ecommerce Landing Page Examples For 2025

Best Product Landing Page Examples

With more and more competition, it's crucial for businesses to create landing pages that stand out in order to sell online.

Let us have a sneak peek of some of the product landing page examples below. You can take a thing or two from these pages and improve yours in 2025.

1. Apple

Apple is one of the most profitable companies in the world. As such, you'd expect their product landing page examples to be pretty impressive.

In this example, we take a look at the landing page for the iPhone 15 Pro.

Here's what we liked about the Apple Product Landing Page:

You are welcomed by an animated image of the new Titanium phone model, showcasing one of the newest product features.

The "Buy" button is clearly visible and above the fold, alongside a brief overview of the pricing. This immediately captures those visitors ready to proceed with a purchase.

The page makes effective use of high quality product imagery to showcase the style of the iPhone product design

At various points through the page, there is a unique "zoom in" feature which allows you to get more information about a specific product feature - with the information loading in a slide up overlay. This allows for more indepth information to be presented to those who are looking for it.

The page includes photography from the iPhone, so users can see exactly what the product is capable of. If you can show your product functionality on your product landing page, this will give you a big advantage.

2. Oura Ring

Oura Ring deserves credit for creating an aesthetically pleasing landing page that exudes quality.

Here's what we liked about the Oura ring product landing page:

They explain the benefits of having their ring and how to use it.

The main sections of the page show different imagery of the Oura ring worn by different owners, cleverly depicting different use cases or customer profiles.

Rather than including reviews, this product landing page includes statements on the importance of sleep tracking (Oura’s key product feature) from various industry authorities.

This creates credibility for the Oura ring and helps reassure potential buyers that it has real benefits for them.

3. ClickUp

The ClickUp product landing page includes the following notable features:

Your attention is caught by animated popup images of screenshots of the platform. These screenshots summarise the Clickups’ product and some of their key features.

The page includes intelligent use of social proof in the form of reviews on third party sites (e.g. G2 and Capterra) as well as logos from their notable users.

All throughout the page, there is a strategic placement of CTA buttons to get started - taking you to a free trial offer.

There is generous information about the product in different sections. The page makes good use of visual tactics, incorporating the movement of words and images. They even have testimonials from users.

4. Stripe

Stripe has a very effective landing page. They make use of most elements of a good product landing page.

What we liked about the Stripe product landing page:

There are huge bold letters introducing you to their product, followed by screenshots of its effectiveness.

The pages include companies they are working with by adding their logos, which are colorful and eye-catching. This adds important social proof they can be trusted as you’ll be joining recognisable industry-leading companies.

They provide links to information that supports user interaction and include appropriate calls to action. The page is brief yet informative, especially for a new user of their product.

5. Simply Protein

Simply Protein Product Landing Page Example

The product landing page for Simply Protein is well designed for user engagement.

Here's what we liked about the Simply Protein product landing page:

As soon as you land, there is a bright and appealing message waiting for you — “Plant-based energy made deliciously simple” — that gives an instant sense of the brand identity and product benefit of the site.

As you scroll, there’s a call to action strategically placed and simple: “ SHOP ALL” that allows you to have ease of access to the entire product range.

The images here are clear, delicious, and nicely displayed, with many different snack selections. With product images and descriptions readily available, you can get a good understanding of what Simply Protein is all about with ease.

What makes this landing page interesting is not just its aesthetic appeal, but also its informative and persuasive content. The site is designed to be easy to use and understand, making it fun to explore. It shares information in a clear and visually appealing way, so visitors can easily find what they're looking for.

This effective design aids in converting visitors.

6. Calm Meditation App

What we liked about the Calm Meditation app landing page:

The Calm meditation app landing page shows you a beautiful blue background, asking how they can help you today. The aesthetic of the whole page is so calm and soothing. This matches their overall brand.

The page is simple but with different product pages enclosed in the question buttons. At the top right, a CTA button asks you to try it for free.

It is simple and to the point. Very appealing and user-friendly.

7. Slack

Here's what we liked about the Slack landing page:

The Slack product landing page uses colour to great effect. In marketing, you can never go wrong with bold colors. The page plays with colors here and there, using bold words in different colors to attract attention to key messaging.

This product landing page makes clever use of short animations which demonstrate key product features as you scroll the page. This helps educate the visitor as they scroll without the need for a lot of written information.

As well as the all-important social proof logos section, which shows their high profile clients, Slack also features a video case study on their landing page. This focuses around an enterprise client and their use case for the software.

As well as instilling trust by featuring a well known brand (Vodafone) they also are likely to be including this to target their preferred enterprise client demographic.

8. Coldture

Here's what we liked about the Coldture landing page:

Coldture's landing page employs a convincing headline to bring out the benefits of their cold therapy solution. The page has a prominent picture of two professional athletes displaying Coldture's product in action. It is a very effective visual representation of their product.

Their simplicity is clearly shown through its clean and simple design, with the use of white spacing, contrast and typography, which makes content easy to read.

The page features simple navigation, sectioning off certain areas to easily lead visitors to learn more about the benefits of their products.

The most interesting section is the comparison section. Here the product is compared to other similar ones in the market, with a highlight of why a visitor should opt for theirs. This section uses a table format to show the main differences and advantages of the products, such as their portability, water filter quality and advanced filtration system.

9. Tesla

Here's what we liked about the Tesla landing page:

The first thing on the landing page right after the name is a good visual. They have a very high-quality and visually stimulating video. It shows the Tesla Models in different colors moving along the road. There is a visual representation of both the interior and exterior of the vehicle.

It then presents options to either order or see a demo drive.

The page goes on to give a detailed explanation of the functionality of the vehicle, using both high-quality pictures and text. There are CTA buttons well distributed throughout the page, prompting potential customers to take the necessary action.

At the bottom of the page, there are two CTA buttons, sending you to order now or request a callback. This is one of the best ways to give visitors a good user experience.

Just like Apple, Tesla has also outdone itself with the visuals. The company also sells luxury, comfort, and is targeting a higher end customer with it’s website. Their products are made to be visually attractive to influence your potential to be a customer.

In product marketing and product landing pages, visual representation of your products is a key success factor.

10. TALA Mango Snacks

TALA Mango Snacks is another great example of a landing page for a tasty snack.

Here's what we liked about this product landing page:

The landing page catches your eye right away with its vibrant colors and enticing images.

The mango snack is presented first and prompts you to pick your favorite taste and measure using just one click. A smart way to engage the visitors and make them feel involved.

The background color is an energizing yellow, which is well suited to the product and adds more to the visual effect.

As you keep on scrolling, you’ll see why TALA Mango Snacks is the one for you. The headline sums it up perfectly: “Tastes just like real fruit… because it is real fruit.”

For those who want the comparison: There’s a chart that shows how much higher in sugar and calories TALA is than those other snacks. This is a great way to showcase the benefits of TALA and persuade the potential customers to choose it over the competitors.

11. Recess

Recess has a very eye-catching product landing page. The aesthetics perfectly suit their products. Just looking at the page almost makes you feel refreshed.

Here's what we liked about the Recess landing page:

When you get to the page, you see a lot of bright colors. The recess cans look like they could quench your thirst and excite your taste buds. There is a bold heading and a short explanation of their products. The ‘shop now’ button is right underneath.

Prepare for a thrill while scrolling through the page. They give a visual representation of their products but in a creative way. You first see the packets and cans in a disorganized manner. They then fall slowly back into place, organized and orderly. It is like a slow game of arranging them.

They then give you a chance to present your email address and sign up to subscribe to their newsletter.

This is a good way of marketing products, especially food and beverage. The product landing page manages to capture your curiosity and keep you from bouncing.

12. Grammarly Writing Assistant

Grammarly is a super-popular writing assistance tool that has vast appeal.

Here's what we liked about their landing page:

The Grammarly writing assistant landing page is not here to waste anyone’s time. Right after the title is the message showing where Grammarly is compatible. This is followed by a call to action, offering access to the tool for free.

The landing page uses animated graphics to showcase the product in action, showing how effective it is at correcting common grammar errors.

The page showcases where the product can be used - with most common writing and editing tools listed to showcase that the tool "works where you do"

13. Jasper

Here's what we liked about the Jasper product landing page:

The Jasper AI landing page knows how to hook you in from the start. As soon as you land on it, it pops up a form for you to enter your name and email address. Capturing customer details early allows you to followup later.

What makes this landing page stand out is how they present text information. Instead of huge paragraphs, they have short points explaining their product. The points are presented in numbers and bullet lists. This should make your work easier by skimming through the page.

You can easily understand the key advantages and features of Jasper AI without feeling bored or swamped.

And if you still have questions, Jasper AI product landing page has the good old FAQ section where you can get more information.

Create Your Product Landing Page with OptimizePress

With the product landing page examples given above, you should have enough information to create your own captivating product landing page.

Notice how there are some features that are common in all the examples? Use those as grounding factors. Then you can employ your creativity or even take inspiration from the ones that appeal to you.

Alternatively, you can save yourself the hustle by letting us handle it for you with our included product landing page templates.

Get started today and do your website the favor it deserves!

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