10 Awesome Lead Generation Landing Page Examples

Are you looking for inspiration on how to craft an effective lead-generation landing page that can help you reach and convert more visitors into customers?

In this blog post, we'll show you 10 amazing lead generation landing page examples that demonstrate how other businesses use their lead generation strategies effectively – and hopefully inspire some ideas for boosting your own conversions.

Building a database of prospects who know, like and trust you is one of the most valuable steps you can take to growing your business.

It allows you to contact your potential customers, build a bond and get them to invest in your products and services. 

The most effective way to grow a list of your prospects is using lead generation landing pages...

In this article, we’re going to be breaking down what a lead generation landing page is and the essential components required to ensure yours works effectively.

We will also show you 10 industry examples that demonstrate how they are best used and to help give you some ideas for your own designs.

A lead generation landing page is a page specifically designed for collecting personal information of a potential customer. This page essentially acts as the first contact point a prospect has with your business.

Lead generation landing pages help you build your contact list and kickstart the process of turning visitors into leads.

The are many tactics and strategies that are typically used which include signing up for a newsletter, registering for a webinar or downloading a white paper.

Once the visitor opts into your list, they have essentially given you permission to contact them with more information.

This process is a crucial part of any online marketing strategy as it allows you to build a list of qualified leads and gives you incredible leverage when you later go onto selling them your products and services.

There are a few key elements that a lead generation landing page should include to ensure it is as effective as possible.

These are the key elements to include:

This is the first thing your visitor will see when first landing on your page and is generally advised to spend a bit of time testing multiple variations. A simple change of a word in your headline has shown to drastically improve email opt-in rates. So it’s highly recommended that you focus most of your attention on getting this right.

How can your lead magnet effectively solve the problems your visitors are facing? By highlighting a list of benefits, you can significantly boost the likelihood of visitors opting into your list and increase the number of leads you generate.

This is where your visitors will submit their information. It's important to only ask for the information you really need, as too many fields can stop people from filling out the form.

We also recommend using words and phrases to encourage your visitors to take the desired action. Words like "Download Now," "Register," "Sign Up," etc. The CTA button should stand out on the page and be compelling to encourage visitors to opt in.

To give you a better idea of how these elements are used, we’ve included a list of 10 industry examples.  For each of these we have highlighted the key takeaways so you can apply these to your lead generation landing pages.

Almost 30 is a community aimed at creators and entrepreneurs that provides transformative training and resources.

On this lead generation landing page they use a 3 row layout with each section providing an opportunity to opt-in. Each section on the page combines enticing visuals with direct response copy to encourage the visitor to opt-in as they scroll.

Keeping your primary call to action (the subscription form in this case) visible throughout the page gives your visitors multiple opportunities to subscribe and can increase conversions.

This landing page from health startup GetHarley is a great example of a clean, modern design which utilises effective imagery and social proof.

The use of Trustpilot "excellent" reviews badge placed right above the initial headline means this will be highly visible to visitors. 

This immediately boosts the credibility of GetHarley for people unfamiliar with them. This is especially important in an industry like healthcare where trust is particularly important.

Effective imagery also plays a key role in the conversion messaging on this lead generation landing page. Use of acne images shows helps visitors with target issues relate to the messaging, and further buy into the offering of an online consultation.

Further down the page, there's also a section dedicated to explaining the steps to the process which helps manage future expectations for those who signup for the consultation. This likely helps improve conversions further down the funnel.

Although the landing page does not include forms directly on the page, carefully placed "Book your online consultation" buttons throughout push users through to an online consultation form. 

This form includes a carefully placed progress bar which is an effective strategy to help reduce drop outs through multi-step forms where a visitors' expectations need to be managed.

This landing page from Zendesk is a great example of use of social proof to reinforce short-form sales copy.  

By using logos of some of their most well-known customers directly below the hero section, Zendesk can instantly create trust in their platform.

The landing page also includes stats relating to customer success metrics which would be important for a potential customer of their platform.

Using stats and social proof on your landing page is a great way to elevate trust for cold traffic who may not be familiar with your product or company.

This landing page also uses product imagery to great effect, with a screenshot of the platform showing what prospects can expect when they start their demo.

Internet marketer Frank Kern's lead generation pages are well known for using minimal designs that have proven to be effective. In this example, Frank uses only 3 elements: A pre-headline, a headline and a call-to-action button revealing a 2-step popup optin form.

This is a great example to prove that you don’t need a complex design in order to have an effective page that converts.

It's worth stating that Frank Kern is likely to be using this with audiences that are familiar with his marketing and his brand. This strategy of minimalism may not be as effective for cold traffic who do not know your brand.

Scalable.co offers business growth training through webinars, online courses and coaching. In this lead generation landing page, they are offering an on-demand presentation (or webinar) called "Science of Scaling a Business".

This landing page combines a few effective strategies to improve conversions.

The first strategy is an animated image in the hero section (see live version of page here for this effect). This draws attention to the hero section messaging, and also provides a form of "teaser" of what to expect in the presentation.

Showing teasers or previews of your offering on a landing page is a great way to create intrigue and curiosity which can give you a nice conversion boost.

Other ways you can do this include showing a preview of a chapter from your ebook or lead magnet, showing screens from a video presentation, or screenshots from a resource guide.

The landing page also includes key elements such as a benefit-driven bullets section, and uses a 2-step opt-in to hide the lead capture form from initial view.

Using a 2-step opt-in process is a great way to simplify your initial landing page - avoiding friction and complexity helps increase conversion rates. 

It also capitalises on the user momentum as the user has already committed to completing the action (in this case watching the presentation). So they are statistically more likely to complete the action and complete the form to signup.

Conversion Tip: If you're using the OptimizeBuilder to build your lead generation landing pages, you can easily add a 2-step optin process by utilizing our overlays feature. Just add your form inside the overlay and trigger this from any button on your page.

Promoter.io includes a videos that further describes the free trial that this page is offering. Some of your visitors will prefer watching video over reading text and it's always a good idea to offer multiple mediums that cater to all of your visitors.

We recommend testing page variations with media types in order to identify which ones are the most effective for your industry or audience.

This lead generation page example uses a free quiz as an optin incentive for visitors.

What makes this powerful is its ability to pre-qualify visitors and to gain a better insight into who the visitor is. This allows Ryan to offer his visitors a solution that best fits their answers.

We recommend offering quizzes as part of your lead generation campaign in order to provide a more bespoke solution to your visitors, which will result in a higher conversion rate.

The simplicity of this landing page for the Houck's Newsletter is what makes it so effective. It also combines many important elements of a good landing page whilst maintaining this minimal design.

Everything on the page is visible above the fold (no scroll required). Including your key offer or conversion messaging above the fold on your lead generation landing pages will help increase conversion rates.

The image of the iPhone shows a preview of an edition of the newsletter, which gives visitors a teaser of what to expect when they join. 

The page also includes some cleverly worded social proof, by mentioning their readers are funded by top investors - and showing these investors. This is a way of inferring social proof from recognisable companies logos.

If you don't have direct customers who are well known, perhaps there are ways you can consider utilizing other methods of social proof like this. For example if your brand or company has been featured in well known publications, using these logos on your landing pages can be very effective.

Ben Settle has dedicated a large section on his page to include lots of testimonials from existing students (see full page screenshot). This helps reinforce the copy on the page to increase conversion rate.

If you currently have existing customers and want to make your lead generation pages easy to build, we recommend collecting reviews and feedback from them for use in your future promotions.

Zapier includes a checkbox in the optin form in order to get the visitor’s consent in sending them future emails.

Although adding a checkbox can sometimes lower conversions, in the modern times of GDPR and privacy regulations, it's better to know your visitors have consented to receiving your emails.

We recommend being as transparent with your sales messaging as possible so your visitors know what they will be receiving from you once they’ve chosen to give you their contact details.

By following proven strategies, the lead generation landing page will be the most effective page on your website that will allow you to build a thriving email list, nurture a strong relationship with your customers and make sales.

Here are our key takeaways:

With our OptimizePress Template library, you will be able to choose from a large selection of professional and high-converting lead generation landing page designs so you can get up and running quickly.

Using OptimizeBuilder, you can connect your lead generation landing page to a an optin form to begin collecting leads.

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