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Websites to Find the Best Images for Landing Pages in 2023

James Dyson - Profile

by James Dyson

Last Updated: October 3, 2023

Images for Landing Pages

Images can make or break your landing pages. But not all pictures are the same, and finding the right ones for your landing pages can be tricky.

This article will show you 14 websites where you can find the best images for landing pages. We'll also share some tips for what to look for when selecting your images for landing pages.

Let's get stuck into the list...

Where to find the best images for landing pages

In our hunt for the best websites to find images for landing pages, we've identified a range of great free and paid stock photography and image resource sites. 

We'll share our best of the best list below:

1. Unsplash

Unsplash Images for landing pages

Unsplash is a great resource for landing page images due to its remarkable image quality. You'll find high-resolution pictures that can elevate the visual appeal of your web pages. The best part? They're absolutely free. 

Unsplash follows a Creative Commons Zero (CC0) license. That means you can freely use their images for business or money-making purposes without giving credit to the creators.

Unsplash offers various images, ranging from captivating nature shots to sleek technology visuals and high-resolution images of people.

2. Pexels

Pexels Stock Photography free

Pexels is also an excellent option for images for landing pages. Like Unsplash, you'll find top-notch images and videos that are free to use with a Creative Commons Zero (CC0) license. This makes it easy to use them without giving credit.

Pexels stands out for its ever-expanding library. They update their content library regularly, so you'll always find new options for your landing pages. 

Their user-friendly interface and robust search tools make it a breeze to discover the perfect image for your needs. 

3. Pixabay

Pixabay Images for landing pages

Pixabay provides a broad range of free images, vectors, and illustrations, giving plenty of options for your landing page images. 

Just like the other platforms, you can use Pixabay's content for commercial purposes without having to credit the creators, thanks to their Creative Commons license.

Pixabay also includes video clips alongside images, catering to a broader range of landing page needs. 

4. Adobe Stock

Shutterstock Images for landing pages

For those seeking professional-grade quality, Adobe Stock is a top contender. It provides access to premium images, videos, and illustrations that can give your web pages a polished edge. While Adobe Stock operates on a paid model, the investment often pays off in terms of the exceptional content you can access.

One standout feature is its seamless integration with Adobe Creative Cloud applications, making it incredibly convenient for designers. 

Additionally, Adobe Stock offers extended licenses for broader usage rights, ensuring you have the flexibility you need for your projects.

5. Shutterstock

Shutterstock Images for landing pages

Shutterstock boasts an extensive library of high-quality images and videos, making it a go-to source for landing page visuals. While it operates on a paid model, the sheer wealth of professional content available here is impressive.

Shutterstock's advanced search and filtering options are worth noting. They empower users to find specific visuals easily, ensuring you can pinpoint the perfect image for your landing page needs. Plus, Shutterstock offers an image editor for customization, allowing you to tailor images to your brand and messaging.

6. Canva

Canva Images for landing pages

Canva is a design platform and a source of images and illustrations. It's a user-friendly tool, making it accessible to both designers and non-designers creating landing pages.

Canva comes with pre-designed graphics templates and an integrated library of images and graphics. This means you can find the perfect images and easily customize them within the platform to match your branding and messaging seamlessly.

7. Stocksy

Stocksy Images for landing pages

If you're looking for stock images with a more "raw" vibe, you should check out Stocksy. Their images certainly look different to the generic stock images you might find on other sites, and this gives a different feel to your landing pages when you use these images.

8. Freepik

Freepik images for landing pages

Freepik offers a wide range of free images, vectors, icons, and PSD files. It's particularly popular for its vector graphics, making it an excellent choice for those seeking versatile and customizable visuals.

9. Burst (by Shopify)

Burst by Shopify Images for Landing Pages

Burst is designed specifically for e-commerce businesses, providing a collection of high-quality images related to various product categories. It's a valuable resource for online stores and businesses needing product images.

10. Morguefile

Morguefile is a long-standing resource offering a wide array of free images, including many professional-quality photos. It's been a trusted source for designers and creatives for years.

11. FOCA Stock

Foca Stock images for landing pages

FOCA was launched in 2014 for the owner to showcase his own photography, but the library has since grown to include photos and videos with CC0 license. 

We'd definitely recommend this site, if only to check out the stock videos included alongside their photo collections.

12. StockSnap

Stocksnap Images for landing pages

StockSnap provides a large library of CC0 licenced images that are can be great images for landing pages. Their library is well organised and fully searchable, providing you with a valuable resource for stock photos. 

Be sure to check out their business category where you'll find a well curated range of business focused stock photography.

13. Gratisography

Gratisography images for landing pages

Gratisography is a stock site with a focus on unique imagery that you might not find on other stock photography sites. If you're looking to add a little bit of interest and humor to your landing pages, Gratisography is worth a look!

14. Moose Photos

Moose photos for landing pages

Part of the Icons8 group of websites, Moose photos provides a wide range of high quality stock images, including many "isolated" images - meaning backgrounds are cut out. These can be great for use on landing pages and hero sections. 

The site includes free and paid options, with paid options including higher quality versions and on-site image editing facilities.

Licensing and attribution for free images for landing pages

While free image resources offer cost-effective solutions, it's crucial to understand their licensing and attribution requirements to use them legally and ethically. Licensing terms can vary, but some common licence elements include:

Creative commons licenses

Many free image websites operate under Creative Commons licenses, such as CC0. This typically allows for both commercial and non-commercial use without attribution. 

However, you should always check the specific license terms associated with each image.


Some free resources may require attribution, meaning you must give credit to the image's creator. This usually involves including the photographer's name and the source of the image.

Non-commercial use

In some cases, free images come with restrictions, allowing them for non-commercial use only. It's crucial to carefully review and follow the licensing terms, especially if you plan to use these images for business purposes.

Usage restrictions

Some images may have usage restrictions, such as not being suitable for certain industries or applications. Always read and adhere to any restrictions outlined in the licensing terms.

Best practices for selecting images for landing pages

To make the most of hero images on your web pages, consider these best practices:

Relevance: Choose an image that directly relates to your content or offering. It should complement your message and help visitors understand what your page is about.
High quality: Use high-resolution images to ensure clarity and visual appeal. Blurry or pixelated images can deter visitors.
Consistency: Maintain visual consistency with your brand. Use colors, fonts, and styles that align with your brand identity to create a cohesive look.
Clarity: Avoid clutter and choose images with a clear focal point. Ensure that any text or CTAs on the image are easily readable.
Mobile optimization: Optimize hero images for mobile websites to ensure they display correctly and load quickly on smaller screens.

When designing landing pages, image choice matters. It's not just about looks; it's about strategy. Images set the tone, engage, and drive action. They're your first impression and your brand's voice.

So, whether you explore free resources, dive into premium stock, or embrace your creativity, remember the right image propels your landing page toward success. 

Start designing and make your visuals work for you.

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