Divi Vs Elementor Vs Optimizepress: Which Website Builder Is Right For You

If you're considering building your website on WordPress, you'll no doubt find yourself comparing Divi vs Elementor vs OptimizePress.

These platforms all work to make landing page and website building easier inside your WordPress website.

At first look, you might think there's little difference between these platforms. 

However as you dig deeper, you'll find there's a lot of differences to be aware of when making the decision on which is right for you.

Let's take a deeper look at each and determine which is best for your needs.

This section will take a closer look at what each of the three platforms brings to the table, along with what they are best at and areas where they might need to catch up.

Divi is primarily a WordPress theme that comes with a built-in website customization tool, allowing you to edit pages as you create them.

However, if you already have a preferred WordPress theme, you can use the Builder plugin to edit it using Divi's website building features.

This section will go over the core strengths of Divi and explore the standout features it offers.

Divi’s layout packs are made up of different page templates, which they call page layouts. These can be based on different themes and cater to a range of sites, for example, an ecommerce store, restaurant, learning management system, and more. 

They offer a collection of more than 250 layout packs and within these a further 1800 individual page templates.

All of these are included at no extra charge for Divi members. Once you've purchased your Divi membership, you get access to all the layout packs as well.

Divi's pages are structured with a hierarchical model comprising Sections, Rows, and Modules. You have the flexibility to modify the existing attributes of the page or add more sections, rows, or modules as needed.

To do so, click the Plus icon on the area of the page where you want to include the new attribute. Besides these, you can also change the standard font, color, styling, animation, and other aspects of your website.

If you’re creating an ecommerce store, chances are you're going to be using WooCommerce, a popular WordPress plugin that facilitates the process. 

Divi syncs up with WooCommerce and offers 16 specialized modules designed to enhance your ecommerce website building experience.

These include the upsell module, related products module, and product reviews module, among others.

Divi allows you to test two or more variations of either sections, rows, just modules on your website. 

Divi provides the capability to conduct A/B testing on elements such as color schemes, text styles, and button designs. You can also experiment with larger changes, modifying entire sections of their site to determine what delivers the best results.

Users can choose different goals for their split testing campaigns, including better engagement, increased clicks, higher conversion rates, and more.

Once you’ve had enough traffic run through your pages, you can then go ahead and see the results of which of the split options fared better.

Elementor is a WordPress Page builder that allows access to a suite of ready-to-go templates and a WordPress hosting service, plus it plays nice with all WordPress themes. So, you can keep the website look you love and still take advantage of all its tools.

Here is a detailed breakdown of the areas where Elementor excels.

Elementor has a template library consisting of pre-built website packs.

It also offers both Page and Block templates. Pages cover the full spectrum of your site's needs, like landing pages, about us, and contact pages. Blocks, meanwhile, give you templates for specific sections on a page, like 'Contact' or 'FAQ' areas.

With the free plan, you get access to over 70 templates, while the paid plan has more than 300 options.

The theme builder gives you a bird's eye view of your entire site and all the pages that are within it. To edit, you just have to click on your desired page and Elementor will take you to its page editor.

To customize, pick the elements you want from the left sidebar and drag them onto your page. 

You can further modify sections of your page by adding conditions of when they appear. For example, you can choose to add the condition to exclude your header or footer on a 404 page.

Elementor also offers website hosting, and if you choose their hosting service, you'll get direct access to Elementor Pro alongsideThey have a range of plans to choose from, starting with the Basic at $9.99 per month, and going up to the Scale plan, which is priced at $49.99 a month.

The basic plan is best if you're only looking to build a quick portfolio website or somewhere that won't receive too much traffic as it has a limited 25k monthly visitors cap.

You can use Elementor AI to write website copy, blog content, or create CSS code. Enter a prompt and let the tool know what you would like it to do.

You can use the CSS code feature to customize specific aspects of your site. For instance, if you want a button on your page to change color upon hover, instruct the tool, and it will generate the necessary code to make it happen.

The AI images tool works on the same principle, but for visuals. You can build upon an existing image or create a new one from scratch.

Unlike Divi and Elementor, OptimizePress has a few extra uses to it than simply website building - it provides access to a variety of marketing tools made to turn visitors into paying customers.

It's extremely user-friendly, so even if you're not a tech wizard, you'll find it a breeze to use – ideal for anyone running a WordPress site and keen on stepping up their digital marketing game.

OptimizePress excels in creating subscription-based membership models for your website. If you’re selling services, such as online courses, this can come in handy. 

To do so, you will need to get the OptimizeSuite plan and install the OptimizeFunnels and OptimizeCheckouts plugins on WordPress. From the OptimizeCheckouts plugin, click on ‘Products’ and provide the relevant details, when you get to the Pricing options, choose a recurring payment model.

From the ‘Recurring Payments’ tab under the OptimizeCheckouts plugin, you can view the stats of your subscribers and get a detailed look at how much you've earned.

You get access to a range of Opt-In forms and other various lead magnets to gather the details of those interested in your product.

You can integrate OptimizePress with a range of email marketing tools to get started and then choose the type of Opt-In form you want to create.

Choose a lead magnet that will entice your customers to enter their information and make it look good – that's all there is to it!

With OptimizeFunnels you can create detailed sales funnels directly within OptimizePress without having to deal with other, third-party plugins to do so.

Add upsells and downsells, map out your entire funnel plan, and see its stats all from one page. This feature is great if you’re an ecommerce store or selling a service, as the ability to map out funnels, offer lead magnets, and build landing pages happens all from one tool.

OptimizeMentor, the latest tool included in OptimizeSuite, makes it easier for course creators to offer their services.

The plugin lets you easily manage who gets to see what on your website, set up different member levels, and even decide when your content gets released.

Here are the different types of products you can sell with OptimizeMentor:

• One-off videos
• Webinars
• Downloads
• Newsletter
• Any Course

Divi offers two pricing options: an annual subscription and a one-time payment for lifetime access. While you won't get access to a free trial, they do have a 30-day risk-free money-back guarantee.

Here are the two pricing models:

• Yearly Access: $89 /year
• Lifetime Access: $249

Elementor comes with a completely free-to-use version, you only have to install the plugin and get started. However, you can also choose to upgrade to Elementor Pro, which offers several added features. 

• Essential Plan: $59 /year
• Expert Plan: $199 /year
• Agency Plan: $399 /year

Like Divi, Elementor doesn't have a free trial but offers a 30-day money-back guarantee if you change your mind.

OptimizePress also comes with three separate plans based on a yearly subscription fee. You get a 30-day money-back guarantee.

• Builder Plan: $129 /year
• Suite Plan: $199 /year
• Suite Pro: $249 /year

While all three platforms provide the basics, such as a drag-and-drop website builder and widgets that simplify website creation, they differ in other aspects. Let's take a detailed look at their key differences.

Both Divi and Elementor offer extensive layout packs and integration capabilities, making it a reasonable choice for customers. However it does come with major drawbacks such as broken template elements and a slow interface due to extensive use of third-party plugins.

OptimizePress stands out for those focused on digital marketing, offering tools for creating subscription models, sales funnels, and managing courses and memberships. 

It's a match for all: business owners, coaches, course creators, and marketers who need a page builder, member management, and sales platform.

If you would like a highly robust and easy to use tool that is industry proven and helps you get setup quickly. Then OptimizePress is for you.