If you've ever launched a product online to the sound of crickets then starting a community might be something to look at.
Building a community of like-minded people passionate about a niche is one of the most strategic plans an online business can have. However, most businesses don't look at it this way. They would rather focus their time and money going after new customers.
If you run your own membership site, a community forum can be the most powerful part of that site. Obviously, you need great content but a community will keep people coming back. Members will check in to ask questions, help other members and return to check responses. They really are the lifeblood of a successful business.
Like most aspects of building your business, building a community is not a walk in the park. It can take months to grow active discussions. Some site owners even create multiple user accounts to kickstart discussions, however, this is a little more tricky with social network communities.
Building a community is a long term growth strategy.
One major strength of running a community is being able to shout about new products or news knowing that people will read it.
Depending on how well you nurture your community, they may be responsive to your announcements. Even better, they may be hungry buyers ready to purchase from you!
Your community is your audience. It's a place where you can chat about ideas related to your niche and offer support, but never forget they are real people on the other side. They have personalities like you not just an image on the screen.
Treat your community with respect. Manage it with care and adhere to strict rules so your community trusts you and engages more.
"Treat your community like it's your family and they will become your family.