Headline
The headline is the most important element of a sales page. The key to an effective headline is to ensure that it includes a strong claim and an end goal of what the customer will get if they buy your product.
We recommend testing your page using a variety of different headlines in order to find the highest conversions.
Description (Story)
This section will set the scene by describing the problems that a customer who is reading might also have and go on to introduce the solution (your product).
The better your understanding of your customer, the better this section will be as it will contain content that your customers will be able to better identify and connect with.
Feature/Benefit Bullet Points
This section is typically used to describe the features and benefits of the product and what the customer will be getting if they decide to purchase.
The more compelling these benefits and features are, the higher the perceived value that your product will be in the eyes of your customers, which will further encourage them to buy.
Testimonials
Social proof has been proven to increase the perceived trust of a product or service. So including positive testimonials of other customers who have purchased your product is essential.
As it shows other customers who have gained the benefits of using your product, this gives your offering more credibility and helps your customers remove any last-minute doubts about making a purchase.
Product Guarantee
In addition to testimonials, including a product guarantee helps remove risk and offers your customers a way out if they later decide the product they bought isn’t a good fit for them.
This increases trust and confidence that what you have to offer is valuable.
Order Form / Buy Button
Lastly, this element is used to close the sale. You can either insert a ‘buy now’ button that takes the customer to a checkout page or include the order form directly.
We recommend testing both strategies in order to determine which one converts the best.