We are often get asked how to build a specific site or sales letter design that one of our customers has seen on another site. To answer these questions via email or in a 140 character tweet becomes near impossible but we never want it to end with a simple reply.

We want our OptimizePress users to know they can build almost any style of website by simply using the pre-installed themes in OptimizePress as a starting point.

But wait…

There’s still so many other factors to cover and many, many more questions arise when you start build a page:

  • How do we get that two column layout with an image on the side and title above?
  • How do we create more spacing around content so the row background image is seen?
  • How do we make a popup video to play when a button is clicked?

The questions go on and on, we work extensively to try and deliver as much information via email…

That is until today!

We know what can be done with OptimizePress, like crafting the perfect landing page but we wanted to create some fun training to help you learn how to use OptimizePress in ways you hadn’t thought of before.

So rather than telling you how to create a site like your favourite email marketing company, we thought we would do the work and record the entire process.

How does that sound?

Introducing Our New OptimizePress Website Teardowns

Our website teardowns allow you to watch us build a site from scratch using OptimizePress! We’ll pick an industry leading company, review the page elements and then show you how to craft a similar design.

So first up we choose Aweber. A leading email marketing solution that integrates with OptimizePress. Watch our introduction video below where we explain the process and see our finished design.

[video_player type=”youtube” youtube_remove_logo=”Y” youtube_force_hd=”hd720″ width=”630″ height=”354″ align=”center” margin_top=”0″ margin_bottom=”20″]aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g/dj1mRU5fbXUxMm1XWQ==[/video_player]

COMPLETE TEARDOWN VIDEO FURTHER DOWN THIS PAGE

Here’s the page that we modelled our design from. It uses fundamental optimisation elements on the page, lots of white space, social proof in testimonials, video for engagement, clear support details and even a mission statement from the CEO.

NOTE: This page may have received traffic from ads on Facebook, be part of a sales funnel or split tested with other pages. We don’t know the exact use for it but we do know it’s well designed and perfect to inspire you to create great looking marketing pages.

How to build your favourite website | Aweber Landing Page

Look at how much the above page has evolved over the years.

Click the image below to see a larger version in a new window.

November 2014


How to build your favourite website | Aweber Homepage (November 2014)

July 2014 (1 year ago)

How to build your favourite website | Aweber Homepage (July 2014)

2012

How to build your favourite website | Aweber Homepage (2012)

2006

How to build your favourite website | Aweber Homepage (2006)

The Complete Teardown Video

Site: Aweber Email Marketing
Video Length: 31mins
Our Template Name: DARLING (available for ClubHouse members to download)

[video_player type=”youtube” youtube_remove_logo=”Y” youtube_force_hd=”hd720″ width=”630″ height=”354″ align=”center” margin_top=”0″ margin_bottom=”20″]aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g/dj0xS2VBN3NPWkJKOA==[/video_player]

If you don’t have time to watch the video you can see how we built it in the rough guide below.

We highly recommend you get inspiration from other company pages. Don’t just copy a site and make it your own.

If you steal from one author, it’s plagiarism; if you steal from many, it’s research. – Wilson Mizner

The Rough Teardown Guide

If you only want to create certain sections of the Aweber page, the examples below will show you how you can do that using OptimizePress elements.

The Header

Aweber Navigation

How to build your favourite website | Aweber Navigation

Aweber uses a full-width navigation with clear links to the most common asked questions. The links jump down to different sections of the page and the navigation is always at the top of your browser. The sticky nav feature is a nice touch making it easy for the user to navigate. This sticky nav bar can also be done with OptimizePress using a little custom CSS.

Darling Navigation

How to build your favourite website | Aweber Navigation

We used a single row (not the page header) set at same width as the content that included a logo and custom button.

How We Built It

First we added a new row with 4 column layout.

How to build your favourite website | Add four-columned Row

Then we added our logo (aligned to the left) into the left column and a custom button (aligned to the right) into the right column.

This allows us to position the elements furthest apart. We also applied a dark background colour to the row. The complete teardown video shows how we made the custom button.

How to build your favourite website | Aweber Navigation Builder

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TAKEWAY: Use only the navigation links you need. Also try anchor links that jump to each section of the page.

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The Header Section

Aweber Header

How to build your favourite website | Aweber Header

This header section uses a striking background image that is perfect for their niche. It has great headline clearly stating what Aweber does. No fluff, just 8 words that describe what you can do.

The page has two call-to-action buttons. The first connects with the user by showing a video about Aweber and the second more prominent button is the first offer to take a free trial.

Darling Header

How to build your favourite website | OptimizePress Header Background

We included a custom background image with similar business desk shot. A bold headline, supporting headline and large call-to-action button that opens the OverlayOptimizer with video and free trial button.

Here’s the OverlayOptimizer with a video and custom button.

How to build your favourite website | Overlay Optimizer

How We Built It

We added a new row with 1 column layout.

How to build your favourite website | Add one-columned Row

Next we added our background image to the row and set the image to Cover and Stretch

How to build your favourite website | OptimizePress Header Background Image

Then we added the Headline, Text Block (for supporting headline) and the OverlayOptimizer.

How to build your favourite website | OptimizePress Header Builder

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TAKEWAY: Use bold images, strong clear headlines and try multiple call-to-action buttons.

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The Mission Statement

Aweber Mission Statement

How to build your favourite website | Aweber Mission

This image gives instant credibility and adds a personal touch to the page. The statement helps engage with the user and uses precise numbers by telling how many other customers are already using Aweber to grow their business.

Darling Mission Statment

How to build your favourite website | OptimizePress Mission

We created the same style using a stock image and text block.

How We Built It

First we added a new row with 1/3 + 2/3 layout. This is 1/3rd of the page then 2/3rd the other side.

This layout allows us to position the image nicely to the left allowing for text to fill the remaining space on the right.

How to build your favourite website | Add two-columned Row

Next we added the profile shot into the left (1/3rd) and text into the right side (2/3rds)

How to build your favourite website | OptimizePress Mission Builder

[feature_box_creator style=”1″ width=”” top_margin=”0″ bottom_margin=”0″ top_padding=”5″ right_padding=”” bottom_padding=”5″ left_padding=”” alignment=”center” bg_color=”#FAF2D3″ bg_color_end=”” border_color=”” border_weight=”” border_radius=”” border_style=”” font_color=”#333333″]

TAKEWAY: Add an image of yourself to tell the user about your company to start building some trust.

[/feature_box_creator]

The Features or Benefits Section

Aweber Features

How to build your favourite website | Aweber Features

This section of the page uses some beautiful custom icons and short text blocks. It’s easy to scan and digest the main benefits of using Aweber.

Darling Features

How to build your favourite website | OptimizePress Features

We used the Featured Block element with custom icon set that’s included with OptimizePress.

How We Built It

First we added a new row with 1 column layout.

How to build your favourite website | Add one-columned Row

Next we added a headline using a Text Block element with larger font.

Then we used this style for the Feature Block element.

How to build your favourite website | OptimizePress Featured Block Style

With a 3 column layout.

How to build your favourite website | OptimizePress Featured Block Column

We also added some vertical spacing to give the headline and features more room.

[feature_box_creator style=”1″ width=”” top_margin=”0″ bottom_margin=”0″ top_padding=”5″ right_padding=”” bottom_padding=”5″ left_padding=”” alignment=”center” bg_color=”#FAF2D3″ bg_color_end=”” border_color=”” border_weight=”” border_radius=”” border_style=”” font_color=”#333333″]

TAKEWAY: Custom icons and short text descriptions are easier to digest than long paragraphs of text.

[/feature_box_creator]

The Testimonial Section

Aweber Testimonials

How to build your favourite website | Aweber Testimonials

This testimonial section has a lovely look and feel. It’s great social proof and they even include direct links to the owners sites. You can’t get a better text testimonial than this example. Take note and use this example for your own sites.

Darling Testimonials

How to build your favourite website | Testimonials

We used the OptimizePress Testimonial element and soft grey background on the rows.

How We Built It

We used two new rows both with the same background colour.

  • Row One: 1 column layout for the headline
  • Row Two: 2 column layout for the testimonials.

We used the clone feature to copy the headline from the features section, dragged it down and edited the text.

How to build your favourite website | Testimonials Builder

[feature_box_creator style=”1″ width=”” top_margin=”0″ bottom_margin=”0″ top_padding=”5″ right_padding=”” bottom_padding=”5″ left_padding=”” alignment=”center” bg_color=”#FAF2D3″ bg_color_end=”” border_color=”” border_weight=”” border_radius=”” border_style=”” font_color=”#333333″]

TAKEWAY: Social proof is one of the most powerful ways to turn leads into a customers. Use them at every opportunity.

[/feature_box_creator]

The Pricing Section

Aweber Pricing

How to build your favourite website | Aweber Pricing

Aweber uses a nice CSS table layout with different colours for each row to define the pricing levels. The same font is used for the headline and strategically placed underneath is another call-to-action to take the free trial. Nicely done!

Aweber have shown features with a call-to-action, next to the social proof, then the pricing to show the affordability with another offer to take the trial.

A simple flowing sales message that you can model.

Darling Pricing Section

How to build your favourite website | Step List

We decided not to add a pricing table and to highlight another OptimizePress element, the Step Graphics.

How We Built It

We added a new 1 column layout row. Cloned the headline text block from the customer testimonials and dragged that down the page into this row.

Then we added the Step Graphic element using the first style option.

How to build your favourite website | OptimizePress Step Graphics Style

Next we coded some custom CSS to make the Step Graphic content stand out. The custom CSS can be seen in the video if you wanted to use the same style. We also added some vertical spacing to break up the call-to-action button underneath.

How to build your favourite website | Step-Builder

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TAKEWAY: Follow the flow of Aweber’s page and study how you can bring this into your own sales pages. Strategically place your call-to-action buttons and measure your result with split testing.

[/feature_box_creator]

The Opt-in Form Section

Aweber Opt-in Form

How to build your favourite website | Aweber Optin

If you get this far down the page and haven’t taken the free trail that’s been offered, Aweber make an effort to grab your name and email for their free email tips course. Again this is cleverly positioned for the last attempt to capture some data.

Darling Opt-in Form

How to build your favourite website | Aweber Optin

We created a similar design asking for name and email with a bright custom call-to-action button.

How We Built It

First we added a new row with 1 column layout.

How to build your favourite website | Add one-columned Row

Next we cloned the headline from features section above and dragged it into this row.

Then we added opt-in form element choosing this style below.

How to build your favourite website | Aweber Optin Style

The video shows how we styled the opt-in form button for our page.

[feature_box_creator style=”1″ width=”” top_margin=”0″ bottom_margin=”0″ top_padding=”5″ right_padding=”” bottom_padding=”5″ left_padding=”” alignment=”center” bg_color=”#FAF2D3″ bg_color_end=”” border_color=”” border_weight=”” border_radius=”” border_style=”” font_color=”#333333″]

TAKEWAY: If you have clear call-to-actions on your own sales pages it doesn’t hurt to reverse the method and ask for name and email towards the bottom. This is something you should certainly split test with OptimizePress and measure your results.

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The Question or Support Section

Aweber Questions

How to build your favourite website | Aweber FAQ

Here’s a great example of making it easy to contact Aweber. They have a great support structure and make it easy to contact them by showing support telephone numbers and opening hours.

Darling Questions

How to build your favourite website | OptimizePress FAQs

We used another desk shot, with black and white filter applied to the image and styled it like Aweber’s pages.

How We Built It

First we added a new row with 2/3 + 1/3 layout. This allows us to include text on the left with even spacing and also leaves space for the image behind to be seen.

How to build your favourite website | Add two-third-columned Row

Next we added a background image with Cover & Stretch applied just like the header section.

We then cloned the headline from the opt-in form section and positioned that in the left side of the row.

How to build your favourite website | OptimizePress FAQ Builder

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TAKEWAY: Not everyone will take the free trial and many people will have questions. By showing your contact information you make it easy to be contacted. Try the same on your own sales pages. Speaking to potential customers can sometimes be an easy sale.

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…and we were done!

The complete teardown video covers everything and is well worth watching if you are new to OptimizePress.

Side By Side

Here’s a look the Aweber page and DARLING template side by side.

How to build your favourite website | Aweber and OptimizePress Comparison
Click to enlarge the image is a new window.

There you have it. A page created from scratch modelled off a successful company that you can create yourself or download from our ClubHouse if you are a member.

Now it’s over to you. Watch the video and learn how you can build a website or sales page like your favourite company. Good luck!

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Tell Us What You Think – Please Comment Below!

We would love to hear your comments or questions. What did you learn from the first website teardown?

[/feature_box_creator]


    84 replies to "[Website Teardown #1] How To Build Your Favourite Website"

    • Indio John

      OptimizePress is for only CMS site’s?

    • Leslie Leftley

      Fantastic guys. Never seen this done before in such detail. I purchased Optimize Press several months ago, but have dne nothing with it. Are these website-teardowns available withing Optimize Press itself?

    • David

      The Darling theme is no longer available on the marketplace. What’s the most similar theme I can use instead? I’ve been excited to follow along with this teardown.

    • Kim Logronio

      Hi, how did you put two call to action button in one row?

    • David Frosdick

      Nice site Gaurav! A great example of what you do with OP.

    • Ridwan

      When are you releasing new blog themes??

      • David Frosdick

        Yes we are working on them along with a bunch or other new elements.

    • Miriam Druyan

      Agree with all the comments, this is an AWESOME series adding a lot of value, thank you!! What I’d like to see: how to make those round images from any extant rectangular image. One of your testimonial templates does it, but I want to be able to do it for any image. Thanks!!

      • David Frosdick

        The rounded images is done using CSS border radius 50% applied to the img class. I cove this in our next blog post.

    • James Mann

      I struggle on the creative front as I never seem to get the time to experiment, this video has shown me what is possible and encouraged me to play around with OP a bit more. Thank you! Do you think you could link the text to the video by including some timing markers? That way I could jump to the relevant but of video having read the text. Thank again! Good luck.

      • David Frosdick

        Thanks James, glad it helped. We can add clickable markers on YouTube in the description, I’ll create them and then update this post.

    • Naomi Janzen

      Fabulous! I’d love to see some “hacks” in action for example, by tearing down the Airbnb site with its looping videos backgrounds. I know from an OP support thread that it’s possible so I’d love to see it in action. I love OP2 and this takes you up another notch in helpfulness. Nice work.

      • David Frosdick

        Thank you Naomi! Yes, Airbnb site would be a challenge, I’ll add that one to the list 🙂

    • Shazzy

      I am a member and trying to complete a support ticket, but the page isn’t working for me. it doesn’t allow me to submit my question. Is there another email address I can direct my question to. Thanks

      • David Frosdick

        Hi Shazzy, try a different browser or try clearing your cookies and cache. We are receiving tickets form other people without any problems. Please let me know how you get on.

        • Shazzy

          Thanks David. i give that a try.

          Sharon

    • Marco

      This was great.
      The thing I really like to see is how you make a footer like Aweber with the links to the social media’s, and how you make a header with the free trail button AND the links to the other pages.
      But thanks again this was awesome.

      • David Frosdick

        Thanks for your comments Marco. It’s all possible with OP and we may add those sections to other teardown videos.

    • Jared

      Great concept to show videos like this. Note: I noticed in the video you didn’t add the top navigation, which is what I was looking forward to the most in learning, and second you didn’t add the second button on the header image. Again, another feature I was looking to learn about. Is this because OP isn’t capable of doing that? I love OP and looking forward to more features coming out. Oh, speaking of, any word on the video background element yet? Six months ago you guys said it was about done. Are you about done? 🙂 Thanks!

      • David Frosdick

        Hi Jared, Thanks for your feedback! The nav menu we didn’t do as it requires a bit of custom CSS coding that we show in our CSS post https://www.optimizepress.com/styling-css-hacks-for-optimizepress/ – we thought it’s bit too advanced for some people.

        The two column side-by-side buttons can be done by adding the background image as the main page background and then using a two column row layout.

        We didn’t want to copy the design exact but we could include it in future videos.

        • Jared

          Thanks for your reply David. If you add an image as the main page background then you’ll have the background for the entire page correct? So even though you can add a second button using the two column row you won’t be able to add the rest of the content below. Am I right on that or no?

          • David Frosdick

            The main page background image can be hidden by setting a row background colour like white or using images on the row backgrounds.

            • Jared

              David, is there a way to contact you direct to discuss this? I’ve tried what you mention but since the background remains as you scroll it defeats the purpose. Can you put a quick video together to show me how? Thanks.

    • David Frosdick

      Thanks for that feedback. I’ve noted the site you posted and we’ll look at some simple layouts.

    • David Frosdick

      Ah that would be a great site to do. I’ve added it to the list 🙂 Thanks!

    • David Frosdick

      WE don;t have a rollover colour option yet and I’ve not tried it with custom CSS but it could probably be done. The mouse is a little more complex. Rather than mouse over you could use the delay pop.

      Glad you liked the video!

      • stressebookllc

        Thanks David, do you have any plans for a good LMS (learning management system) features?

        I like the OPMember plugin of course, but right now we have limited features for delivering online courses to customers in OP. As of now we can only do a bunch of pages with what we know.

        But there are plugins in the market that offer a lot of online course delivery features such as flyplugins, wpmudev etc.

        What I am really looking for in the OP membership plugin is a good LMS front end. Maybe you can create a “teardown” on creating an online course front end, that will be helpful.

    • Jason Harrison

      That was an awesome video. It is amazing what you can do with OP2! I was on a webinar the other day and OP2 was recommended for the new and the experienced guy.

      • David Frosdick

        That’s great to hear Jason, that webinar host is clearly awesome 🙂 We waned a way to show people what you can do with OP using only the default elements and not including advance CSS stuff. I think we have done just that.

        • Jason Harrison

          I am not able to replicate getting the opaque in the overlay optimizer.( used for the video”watch how easy this is”). The demo starts about 7 mins 20 on video showing the overlay and making the button. AlI I keep getting is a white block…when I click the white button/block it shows a light grey background with the white text and border..what possibly could I be doing wrong? I have watched this section over and over and still not getting it to be opaque. I have logged out and refreshed the page and still just a white block. Any ideas?

          • KM Lee

            @disqus_PHYtmBKD0j:disqus KM here. Just to lend a quick hand. I’ve checked the Darling template and I’m able to get the transparent background for the OverlayOptimizer button.

            Under ‘Styling’, make sure the ‘Background’ is left BLANK for both fields. The ‘Border Color’ is #fff.

            Under ‘Text’, the text color is #fff

            Make sure these 4 options switch to OFF — Subtext, Text Shadow, Drop Shadow, Inner Shadow

            Hope that helps.

            • Jason Harrison

              Oh thank you so much! I didn’t have the Background in both fields set to blank..I didn’t realize to do that all I had to do was hit the delete key..Thanks again for your help KM Lee!

            • David Frosdick

              Glad you got it sorted Jason. It’s all there in the video 🙂 You must have been looking at it for to long.

    • Sergio Félix

      Thanks for the amazing inspiration guys, this is one, truly rocking class and landing page teardown!

    • Scott Palangi

      Wow! This is the most comprehensive update/bonus you guys have ever done!! I watched the entire 31 minute video – you guys are amazing! Thank you.

      • David Frosdick

        Thank you Scott! You are now part of the 100% club in YouTube stats 😉 It’s soooo good to know that people are learning from it.

    • Rich Farina

      David… one thing: The Top Nav Bar. How would you go about putting in the top navigation like they have on the AWeber Page? Is this even possible in OP?
      Thanks.

      • David Frosdick

        Hi Rich, it is possible using a script already in one of the default templates. I’ve got this on my list to test, if all goes well and I can find an easy way to show everyone I’ll complete the article and get it published over the next week or so.

    • Steven Logreira

      I love that you guys are doing these new series. I loved the CSS hacks video and would like more tutorials on doing more CSS.

      • David Frosdick

        Hey Steven, glad to hear that. We are already planning the next one 😉

    • Prevolt

      This was simply awesome… Can’t wait to see more teardowns.

    • David Frosdick

      Now that would be a challenge 🙂 We might give it ago one day.

    • David Frosdick

      Your site’s look good Rich, nice work! Maybe we could look at taking yours and other OP users sites and attempt to change them a little or revamp. I’ll run it by the team.

    • David Frosdick

      Yes that might be a little more challenge but we may try it one day 🙂

    • Marc McDade

      Very cool. Would be great to also see screenshots of how the layouts reposition on mobile devices.

    • David Frosdick

      Hi, not sure if your comment was for this post? It doesn’t make sense.

    • Jeffrey Harbin

      This is one of the most brilliant customer service moves I have ever seen anyone make, online or off. I love OP but I am a complete caveman when it comes to any creative skills or ideas. Putting these layouts together step-by-step like this is a Godsend. Thank you so much.

      • David Frosdick

        Thanks so much for writing that. It’s good to know it will help you in future. We’ll keep them coming 🙂

    • Timothy Conroy

      This is great! Training like this is essential. Thank you.

      • David Frosdick

        That’s great to read your feedback! Thanks, look out for more.

    • IMSource

      Awesome job. I LOVE the idea of these teardown videos.

    • Roberto Rodini

      Great job! Now, please…give us another great surprise with the design of the blog theme. it would make OP the #1 wp solution (suite) on the entire Internet, really.

    • Workout Anywhere

      That’s pretty sweet! I guess one of the main things Iike about Aweber’s page is the Nav and how it reacts on mobile.

      • David Frosdick

        I was waiting for that 🙂 We have looked at the hamburger style menus, it’s quite complex and blog theme are the priority at the moment.

    • Robert Roots

      Great product. I have been using Optimize Press for 4 years. I do notice there are often obvious typos. This can affect your credibility. In the title of this webinar “Analyising” should be analysing. Simple fix.

      Thank you for the training and perfect timing too!

      • David Frosdick

        Thanks for pointing that out. Those graphic designers get confused with American then English spelling 🙂 Enjoy the training!

        • Robert Roots

          yes, the English spelling is fine. They just need to remove the extra i after y.

          Awesome training video. I am in the process of redesigning my website and this has helped tremendously. Excellent detail and explanations.

          • David Frosdick

            Glad you appreciate the explanations. Some will find it too long but I couldn’t cram it into a shorter video. Look forward to seeing your site!

    • AmericanBeautyMagazine

      Now this is truly hot! Great idea guys. Might I suggest some fitness industry tear downs next! And the insight is really invaluable regarding how to dissect a website into sections so you can really understand how to make something similar. It’s not that hard once you can visualize the sections. OP2 for the win!

      • Workout Anywhere

        Fitness industry sites would be great! Especially fitness membership sites!

        • David Frosdick

          Sure thing! Any in particular you know of?

          • Workout Anywhere

            Daily Burn or Beachbody? For the membership portal side, and more realistically obtainable would be Fitness Blender’s workout portfolios and filtering system. This also has the ability to be liked and propogated on a training calendar. It must be pretty popular too.

            • David Frosdick

              I’ve noted those. Daily burn looks a great site! It would be fairly easy to do. Thanks!

          • Workout Anywhere

            Are we talking home / landing pages, or some of the actual content pages / member portals?

      • David Frosdick

        Thanks for commenting. If you have any sites suggestions please send us a tweet @optimizepress or open a support ticket. We’ll collate them all and work our way through them.

    • Rich Farina

      David, nice job with this. I really learned so much I didn’t know before. This definitely expands the possibilities of using Optimize Press for more than just “marketing pages”. Keep them coming…

      • David Frosdick

        Thanks for feedback Rich. You really can do anything with OP. We’ll try and cover as many different types of sites and membership sites.

    • Brian

      You guys are incredible! This is so incredibly helpful I can’t begin to express it . Thank you, thank you, thank you!

    • Isabella

      Cool, thank you 🙂

    • Adam Judish

      This is awesome!! In addition to @km_lee:disqus’s request, can you also do some membership sites teardown?

      Great work!

    • KM Lee

      wow, 31 mins of video. great job for ‘tearing down’ this David!

      P.S. hopefully the OP Team will also refer to some of the industry leading blogs so that the users can have some great looking blog posts as well (please) 🙂

      • David Frosdick

        Yeah I couldn’t cram a teardown into 10minute video. We wanted to show people exactly how to build beautiful page like AWeber and you can’t rush a task like that 🙂

        • KM Lee

          @David_Frosdick:disqus thanks for doing this for the users. it really gets people to finally see the superpower of OptimizePress. you rock!

          • David Frosdick

            Thank you KM! We wanted people to look over our shoulder while we build them. It’s shows that you really can build amazing pages.

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