24 Best Webinar Landing Page Examples for 2025

Are you looking for a great way to promote your latest webinar? Today we're sharing a range of examples to help inspire your next webinar landing page...

Webinars have proven to be an effective way to generate leads and increase conversions. However, creating a webinar landing page that actually converts attendees can be a difficult task.

With the right landing page, you can build trust with potential attendees and show them why they should participate in your event.

In this article, we will cover 24 examples of high converting webinar landing pages and the key elements that make them truly effective in capturing qualified leads and boosting audience engagement.

When it comes to promoting your webinar, a well-designed landing page is key.

A webinar landing page allows you to quickly and effectively convey the key benefits of your webinar to potential attendees.

With specific elements like scarcity and time-based messaging, a custom landing page can boost your conversion rates and maximize your event's attendance

With carefully crafted content and strategic placement of elements, a successful webinar landing page will entice visitors to sign up for your event.

From an eye-catching headline to clear calls to action, below we explore the key elements that will make your webinar landing page a success.

A good headline will include the features and benefits of what the webinar page is about.

To be most effective, your webinar landing page headline should be targeted at your specific audience, and should grab the attention of the visitor to your page.

Testing different headlines is one of the best ways to improve your landing page conversion rate - as a great headline can make or break your page.

The section generally extends on the headline by providing further information on the webinar offer.

This section has no hard rule on what can be included, with most entrepreneurs choosing to use a profile image. This is generally advised to show authority and establish who the host of the webinar will be.

You might also use a screenshot from a slide inside your webinar presentation to give a preview of what participants can expect on the webinar.

Bullets are a great way to illustrate the powerful features and benefits of your webinar using as few words as possible.

As a result, it is generally suggested to spend a bit of time coming up with good bullet points that best describe what you’re offering.

This element is commonly seen in webinar landing pages to let the visitor know the date of the upcoming event.

This can also be an evergreen countdown timer that takes the subscriber to a pre-recorded automated webinar.

This section is common for all landing pages and helps direct the visitor to take the desired action by signing up for the webinar.

Of course, as with all pages discussed here at OptimizePress, there is no better way to show the effectiveness of a Webinar Landing Page than with live examples.

To help inspire your own webinar landing pages, we’ve analysed 24 landing pages promoting webinars from some of businesses you might have heard of.

Kim Constable uses webinars to host her $100k Launch Formula to her audience in the health and fitness niche. Using a well-branded design with organised elements, this is a nice example of what a webinar landing page will typically look like.

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For this example, Adam Hayley creates a very well-laid-out design, structuring the top section of the page to his headline, description and call-to-action, and leaving the bottom half as an option for visitors to read further.

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Alyssa Nobriga uses a banner at the top of her webinar landing page to let visitors know when the class will start, which is an effective way to build urgency and increase conversion rates.

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Amy Porterfield uses the power of endorsements to help build credibility and authority in her marketplace and allows her visitors to trust her content and what she has to say.

Her webinar offer provides a strong headline that gives away the benefits and what the attendee will be getting upon signing up.

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Anik Singal uses an image of the offer being sold that helps make the offer more real and tangible.

Again, the main section of the offer is covered above the fold with a nice headline, image, description and a bold CTA button, with the bottom half reserved for visitors who require more information before making a decision.

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In this example, Ashley Krooks uses strong imagery to help convey her message as well as a nice layout and headline.

When used properly, images can be a great way to explain what you’re offering and reduce the need for paragraphs of content.

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BossBabe uses custom graphics combined with profile pictures to help spread the way her content is delivered.

As well as having a page that is laid out in a traditional webinar landing page format, she also combines it with standard and bold text, to help make her content more engaging.

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This is an example of a minimal webinar landing page from Chalene Johnson. It contains a simple headline, cta button and a section that briefly mentions the hosts of the webinar.

We included this in our list to demonstrate that you do not need to have a page full of text and imagery in order to have a successful page that converts well.

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This example highlights the important use of ‘mystery’ and anticipation and doesn’t exactly describe the benefits for the visitor.

While it is mainly for existing customers, it can also be used for new customers who weren’t previously sold on the software and signing up for the webinar to see what new features have been added.

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In this example, Clearbit uses its headline to target a specific type of visitor who knows and understands industry ‘buzzwords.’

This helps attract the right group of visitors who will more likely opt in and be better targeted to the content and offer that is being sold.

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Eben Pagan includes a video on his page to build more authority and value. The page is laid out in a very simple way that is easy to read and uses one colour hue that is basic but gives the visitor an easier experience to navigate the page.

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This is Easy Webinar’s thank you page to show what a thank you page for webinars should include.

What’s great about positioning your pages like this is it increases the likelihood of a visitor taking further action and will drastically improve conversions.

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This is Easy Webinar’s webinar landing page promoting their webinar. As you can see, it looks very similar to their thank you page discussed earlier and uses bold text where relevant to highlight the most important points of the page.

Again, allowing visitors the option to skim through the text and pick out the most important parts.

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In this example, Jon Penberthy uses the power of scarcity and countdown timers to increase the urgency of the webinar.

These are great if you’re giving away an automated webinar and can use evergreen countdown timers that will show for every new visitor.

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Here’s an example by Chanti Zak that uses her sales copy in a way that communicates directly with her visitors.

She does this by asking direct questions as it’s a way to pre-qualify her visitors and attract only the right people to her webinar. Highlighting the importance of text in your webinar landing page.

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Here’s another example from Lurn that has a Christmas-themed design to what is usually used for its pages.

If you’re thinking of using different designs that slightly deviate from your brand, but are currently worried about how it might convert, then this is a nice example to model from.

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ManyChat’s headline is a perfect example of how simple yet powerful a well-thought-out headline can be. With just 4 words, they are able to provide a clear benefit that’s simple and understandable.

They also include a video below the fold for visitors who would like to learn more before taking action on the offer.

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Natalie Hodson’s clever use of testimonials is shown rather well in this example, by using a single testimonial below the CTA button. A nice way to subtly tip the visitor off the edge and sign up for the webinar.

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If you’re a photographer and would like a way to showcase your work without having to hard sell to your customers, then Pawel Lipski shows a perfect example that demonstrates the power of photos.

Using just small snippets of text, his page mainly consists of a range of photos that help show credibility for his work and increase attendance rates.

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Here, Peng Joon uses an interesting colour variation to highlight key text on his page. Using yellow to highlight text like a highlighter pen on a notepad. It’s not commonly seen across webinar landing pages, which makes the page more compelling for the visitor.

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Scott Oldford’s design is a nice example of sticking to a professional theme that doesn’t contain too many bright colours or graphics. Opting to show his endorsements as a banner at the very top of his page.

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In this example, Selena Soo offers a free webinar on multiple dates, which allows visitors who may not be able to attend a particular date to attend.

This is a good strategy for maximizing attendance. She also includes personal endorsements from well-known industry figures, to further build her credibility.

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SEMRush opts for a traditional long-form style page to promote their webinar, with the chance to register for the webinar below.

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For this example, Taki Moore uses the typical webinar landing page layout that we’ve seen in earlier examples which proves its effectiveness. Again, sticking to columns to separate text and make it easier to read.

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In looking at the above examples, we see clear patterns in the common things professionals use when designing their webinar landing pages.

Here are our key takeaways:

With the OptimizePress Template library, you will be able to choose from a large selection of professional and high-converting webinar pages so you can get up and running quickly.

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