8 Online Course Landing Page Examples

Ready to boost your online course sales?

An online course landing page is your virtual storefront, your digital billboard, and your 24/7 salesperson all rolled into one. It's the first point of contact for potential students, and it's where they decide whether to take the plunge and enroll in your course or click away and never look back.

In this article, we'll take you through 8 online course landing page examples so you can start building your own that your audience will love. From sleek designs to compelling copy, these landing page examples have it all

An online course landing page is a specialized page that is designed to inform and persuade visitors to enrol in your course.

It features a clear title and description of the online course, a prominent action oriented call-to-action (CTA), alongside a detailed overview of the course content, structure, and the skills or knowledge students will gain from completing the course. 

It also includes testimonials and visual elements like images and videos to enhance engagement and provide proof of the course's value.

Additionally, the online course landing page displays pricing information, payment options, and any guarantees to make the decision-making process easier for potential students.

This carefully crafted page serves as an effective stage in the sales funnel, converting visitors into students by showcasing the course's benefits and value.

An online course landing page is an important part of your marketing strategy, driving traffic, engaging visitors, and ultimately, converting them into loyal students.

It serves as a dedicated space where potential students can focus solely on what your course offers. It eliminates distractions and keeps the spotlight squarely on your course content and its benefits.

Online course Landing pages create a tailored experience through compelling copy, engaging visuals, and persuasive calls-to-action, optimizing conversions by guiding visitors towards one desired action.

They are invaluable for tracking user behavior, allowing businesses to refine strategies based on data-driven insights.

The creators training landing page has a minimalistic design, featuring black and white accents, which complement each other.

To build some trust with potential students, the team behind this landing page published various testimonials in the middle section of the page. 

Every testimonial highlights the amount of money that students have made, thanks to their newly acquired skills.

This is a clever way of showing the long-term return on investment (ROI).These reviews are used to reveal the amount of time that students took to earn a certain amount of money. If you think about this from another perspective, these reviews usually show the payback period of investing in the course.

Precision Nutrition is a great example of displaying a simple landing page that is easy to navigate as it avoids clutter and distractions that deter visitors. 

The page includes a high quality video relevant to the course which helps engage visitors.

The use of a clear and compelling headline grabs the visitors attention and communicates exactly what the benefit of the course is.

This landing page also boosts the course credibility through the use of trust signals. Displaying trust badges from big company names that endorse this course such as Nike and The New York Times, helps to convince visitors this is the right course for them.

Finally, using bullet points to show features and benefits such as what they will learn on the course helps to quickly capture the reader's interest and demonstrate the value of the course.

The top section of the ClickMinded landing page has two CTA buttons which offers potential students two different options, as soon as they access the landing page. 

While it sticks to one CTA, it provides the visitor with an option to start a free-trial or enroll fully, making sure that it caters to visitors of all budgets and stages of the customer journey.

As an incentive to build some social proof with potential customers, this landing page features a review section, with in-depth reviews from previous students. 

It features a star-rating system, where everything is rated out of five. The star ratings are complemented by written reviews to give visitors some insight into the credibility of the course.

Ripple Training a high-quality looping video, this landing page captures the attention of website visitors within a short period of time. 

The main aim of the video is to evoke some emotions that will encourage prospects and website visitors to click the buttons published below the video.

Instead of using chunks of text to outline the curriculum, Ripple Training uses a short video to explain some of the key areas that they’ll be focusing on.

Since they are recommended by a few companies that are globally recognized, website visitors are more likely to trust them after going through such recommendations.

The top section of the Post Man's Knock page features a clear headline that describes exactly what the page is about. 

This helps target visitors who are interested in calligraphy, handwriting and watercolour painting..

The landing page also contains a section that lists the different courses available that the visitor can choose from depending on their needs and interests.

Unlike other landing pages, the Affiliate Lab landing page has a unique and user-friendly design. 

The top section has buttons that can redirect website visitors to certain sections of the page. Website visitors are welcomed with multiple buttons that’ll take them to different sections of the landing page.

The buttons have colors that stand out and are very hard to miss. For example, the CTA button, which sits just below the introductory video, is red in color. 

It has huge fonts that will immediately capture your attention within a short period of time.

The affiliate lab has also published some of the companies that they’ve worked with, as an incentive to build social proof. 

Examples of such companies and organizations include the New York Post, Hubspot, Ahrefs, Forbes, and Diggity Marketing.

The main objectives of the course from CXL Technical Marketing are outlined with bullet points, making it easier for website visitors and prospects to go through them within a short period. 

And just below the value proposition statement, there’s a CTA button that urges prospects to enroll for the course.

The landing page also highlights the companies that have trained their employees through their platforms.

While the cxl landing page uses short videos and bullet points to outline the curriculum, it breaks down everything with in-depth content that covers different aspects of the course. Think of the videos as a summary of the course. 

It basically saves the time of website visitors.

Since this sales page markets a photography course, it features a video that highlights various aspects of photography. 

The video takes website visitors through different photographs, giving them a teaser of what they can achieve. 

The video is complemented by a review from past students, which outlines the benefits of the course.

To help with the course’s popularity, the owner has also included a section that provides the number of students currently enrolled in the course as well as the numbers of positive reviews it has received. 

This is a great way to remove any last minute doubts from potential customers who are currently on the fence about making a purchase.

While it can take a bit of effort to build an effective online course landing page, having one that works for your business is well worth the investment of time and resources as it will provide you consistent returns that are both profitable and predictable.

Here are some of the most important things to keep in mind when designing your own course landing page: