Site Critique: how this marketing agency creates trust

We are back again with another site critique and this was much harder than the previous. The site we look at today is a marketing agency, however, they already have a great looking site.

Now you might be thinking  – why critique a site that already looks good?

Well firstly, Steve was active in our Facebook Group, on blog comments and he happily put himself forward for our first site critique. And secondly, he knows it’s always good to have another set of eyes going over your site.

When you look at it every day you can easily miss obvious conversion or copywriting mistakes that if fixed or tested could get you more clients.

The site today is:

Naked Digital Marketing
www.ndigitalmarketing.co.uk

Steve and I had a brief discussion on our landing pages post so I wanted to make sure I reviewed his site. It was already on my radar and we wanted the chance to show it to everyone. He site clearly shows how you can build trust with your audience.

Site Critique: how this marketing agency creates trust | Email correspondence

Watch The Video

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NDigital Marketing

Site Critique: how this marketing agency creates trust | NDigital Marketing Sales Page

OptimizePress Template

As this was a hard page to critique, I felt everyone deserved a new template inspired by Steve’s design.

You can download the download this business template, replace the image of Steve with one of yourself and use template on your own site.

Site Critique: how this marketing agency creates trust | OptimizePress Sales Page Template

Resources

For our template, I found a workspace image from Unsplash and modified a template from our members ClubHouse.

Site Critique: how this marketing agency creates trust | Office Desk Stock Photo

Critiques

In case you missed any:

Take Aways

Some points to take away from Steve’s page so you can build trust on your own pages:

  • Build Trust by including images of yourself.
  • Add your phone number.
  • Show opening hours.
  • Show testimonials.

Action Steps

So, what should the owner of this site do next to improve conversion?

  1. Split test form fields.
  2. Split test Call To Action button text.
  3. Split test headlines.
  4. Add more spacing around featured in section.
  5. Add more spacing around testimonials.
  6. Try darker images or background overlay making font easier to read.
  7. Split test our new page with the current page and track results.

Have you enjoyed this article? Please share your comments below!

Tell us what you would have changed on Steve’s page.


    29 replies to "Site Critique: How This Marketing Agency Creates Trust (Hint: You Should Copy This)"

    • Gabriel Bitton

      Hello , i cant download the templates , i click but its not send mail or download…
      thanks for help

    • Jens Spanntig

      After i installed the theme, i got the message “Content template installed successfully”, but the template is NOT in the list of Pages to choose. I tried it with the Optimizepress theme activated and the Optimizepress Plugin activated – both dont work.
      I tried another theme (Classy) – it works.
      What can i do to activate that theme?

      • David Frosdick

        Don’t unzip the the file you downloaded and it will work.

    • Marcus

      Love the sneaky trust badges in the featured in section…genius!!

    • Jose Scafarelli

      I love this template, many thanks!!! 😀

    • rot

      Yes, there is not such a category, I also opened the config file and renamed the dir into the optin pages, and it does not appear… i m using the plugin version….

      ps i ve discovered it s a bug. the file is installed perfectly in another webiste 😐

      • David Frosdick

        Please drop an email to us at support and we can take a look.

    • Alok

      Sorry I made the same mistake as JK ….. i tried to open the “link in a new tab” instead of clicking the download template button directly….. Thx David

    • Tam Spires

      Well, I’m not sure what I’m doing wrong…I’ve made sure WP & OP are up to date, and re-downloaded the template 3 times. When I upload the template, it “says” it’s installed, but doesn’t create a new category, doesn’t show up anywhere in the list. So sad, as this is a PERFECT fit for redesigning my business site.

      • David Frosdick

        Hi Tam, If you are still having issues please drop us an email at support.

    • Simone

      You have to upload it from the OP menu in WP, not from WP themes upload.

    • Alok

      Same problem David – pop up to capture emails on the optimize leads page to download this template is not working… Tried both Chrome & Firefox no luck

      • David Frosdick

        Try a different browser or reload the page. I’ve tested multiple times across different devices with no issues and the template has been download hundreds of times.

    • J.K Emezi

      My mistake. It doesn’t work when opened in a new tab. On this page, it works just fine. Thank you for this post and the gift!

      • David Frosdick

        It shouldn’t open a new tab unless you clicked the button before your browser loads all the page scripts.

    • rot

      I upload the template but the new category does not appear… so i cannot select it (WP and OPT are updated).. any work around?

      • David Frosdick

        It should appear under business pages. Did you search the template page for the template name?

    • Terry Malloy

      I got an error message “The package could not be installed. The theme is missing the style.css stylesheet.” Any idea what I need to do next?

      • David Frosdick

        Make sure WP and OP is up to date. Try downloading again.

    • J.K Emezi

      David
      Good critique.

      Are you aware that the pop up to capture emails on the optimize leads page to download this template is not working?

      • David Frosdick

        Hi JK. It’s working ok for us and lots of people have managed to download the template. What is not working for you?

    • John Graden

      On my Mac, this template discards any changes I make and pops a Create New Row window.

      • David Frosdick

        Make sure you are running the latest version or WordPress & OptimizePress. I’ve tested uploading them template and didn’t experience that issue.

    • Evelyn

      Thank you great information, working on rebranding my site now.

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