We are back again with another site critique and this was much harder than the previous. The site we look at today is a marketing agency, however, they already have a great looking site.

Now you might be thinking  – why critique a site that already looks good?

Well firstly, Steve was active in our Facebook Group, on blog comments and he happily put himself forward for our first site critique. And secondly, he knows it’s always good to have another set of eyes going over your site.

When you look at it every day you can easily miss obvious conversion or copywriting mistakes that if fixed or tested could get you more clients.

The site today is:

Naked Digital Marketing
www.ndigitalmarketing.co.uk

Steve and I had a brief discussion on our landing pages post so I wanted to make sure I reviewed his site. It was already on my radar and we wanted the chance to show it to everyone. He site clearly shows how you can build trust with your audience.

Watch The Video

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NDigital Marketing

OptimizePress Template

As this was a hard page to critique, I felt everyone deserved a new template inspired by Steve’s design.

You can download the download this business template, replace the image of Steve with one of yourself and use template on your own site.

Resources

For our template, I found a workspace image from Unsplash and modified a template from our members ClubHouse.

Critiques

In case you missed any:

• Improve Conversions for WordPress Sales Page

Take Aways

Some points to take away from Steve’s page so you can build trust on your own pages:

• Build Trust by including images of yourself.
• Add your phone number.
• Show opening hours.
• Show testimonials.

Action Steps

So, what should the owner of this site do next to improve conversion?

1. Split test form fields.
2. Split test Call To Action button text.
3. Split test headlines.
4. Add more spacing around featured in section.
5. Add more spacing around testimonials.
6. Try darker images or background overlay making font easier to read.
7. Split test our new page with the current page and track results.

Have you enjoyed this article? Please share your comments below!

Tell us what you would have changed on Steve’s page.