Link Clicks

A link click is a confirmation that a visitor clicked a link on your ad to send them over to a destination of your setting.

Landing Page Views

A landing page view is a metric that lets you know how many people landed on and viewed your page.

While both metrics seem identical, the key thing to bear in mind is that an ad you're running isn't your landing page and is in effect separate from any view you receive on your pages.

Here are some examples of how a link click might not result in a landing page view:

• A visitor may click on an ad but may not have stuck around long enough for the landing page to load in order to view it.
• A visitor may see the ad and accidentally click on it but decide to go back before the landing page decides to load.
• A visitor might click on an ad multiple times. While the Facebook pixel for example will only fire one event despite the number of clicks, the same will not be said for landing page views.

If your landing page takes 30 seconds to load, then you can expect more than 50% of your visitors to drop off immediately, without it registering as a view.

So other considerations may need to be taken into account, like optimizing the speed of your website or changing web hosts.

This is crucial to understand when determining what metric to focus on to get the closest idea of the success of your marketing campaigns.

So the key thing to take away is that each metric is important depending on what you're looking to track.

While link clicks on their own aren't as accurate, it is a great way to determine the success of your messaging and how well it encourages interaction and engagement of your ads.

If the goal however is to maximize the number of views received on a page, then Landing Page Views is the most powerful metric to focus on in your advertising campaigns.