Scarcity is a poweful motivator in todays world of distractions, particularly online.
If you can find way to bring in scarcity into your landing pages, you will normally see an increase in conversions
A few ideas for scarcity
- Create a webinar landing page with a countdown to your next webinar event. This can be a live event, or an evergreen (repeating) webinar, OptimizePress includes functionality to add countdowns for both of these scenarios
- Show proof/trust signals on your landing page: showing alerts when a visitor opts-into your landing page can be a powerful motivator. You can use a tool like Proof, Proovesrc or OptmizeUrgency to do this