OptimizePress Directory of

Landing Page Examples

We know it can be hard to find good examples of landing pages to help inspire you when you're working on your marketing websites.  We've prepared this landing page examples directory to help!

Updated 14th July 2021

landing page examples

In this landing page directory

Introduction to landing pages

What is a landing page?
What content should be on a landing page?
What kind of landing pages can you create?

Landing page examples by use case

Fitness marketing landing page examples
Optimizing your landing page for mobile
Great SaaS (Software as a service) landing pages
OptmizePress favourite landing pages

Landing page examples by niche

Consulting Landing page examples
Ecommerce landing page examples
Fitness marketing landing page examples
Optimizing your landing page for mobile
Great SaaS (Software as a service) landing pages
OptmizePress favourite landing pages

If you've been doing any kind of digital marketing for any length of time, you'll no doubt be familiar with landing pages, and the benefits they can bring to any online business.

We've raided our swipe file to bring you the absolute ultimate guide to landing page examples.  Our aim is to regularly update this page and continue to bring you ideas and examples you can pick and choose from when creating your landing pages.

Remember, OptimizePress is the perfect landing page builder for WordPress and gives you the power to create your first (or 100th) landing page for your business, with conversion optimization built in.

Key components to any successful landing page

OptimizePress includes features engineered to make it easier for you to build professional landing pages and marketing sites that get results.

Call to action (or hero section) above the fold

You need to ensure your call to action (e.g. the button or action you want your visitor to take) is above the fold.  This means it appears on the screen before your visitor has to scroll.  It should grab their attention

optimizepress landing page example

The OptimizePress hero section on our home page/landing page has a clear call to action section.  We include two simple options - get started now (this takes you to pricing options) or watch a demo, designed for visitors who want to find out more

Remove all but essential navigation

Your landing page should minimize any distraction - so your visitor has one simple path to follow. This means you should remove the navigation/links to any external pages or any other internal website pages that are not absolutely critical.

On our landing pages we typically just keep the footer navigation (legal links) and ensure the rest of the links on the page are call to action links - either to a product demo, find out more, trial or purchase

Build scarcity on your landing page

Scarcity is a poweful motivator in todays world of distractions, particularly online.

If you can find way to bring in scarcity into your landing pages, you will normally see an increase in conversions

A few ideas for scarcity

- Create a webinar landing page with a countdown to your next webinar event.  This can be a live event, or an evergreen (repeating) webinar, OptimizePress includes functionality to add countdowns for both of these scenarios

- Show proof/trust signals on your landing page: showing alerts when a visitor opts-into your landing page can be a powerful motivator. You can use a tool like Proof, Proovesrc or OptmizeUrgency to do this

SaaS Landing Page Examples

OptimizePress includes features engineered to make it easier for you to build professional landing pages and marketing sites that get results.

Basecamp

Basecamp are leaders in the Software as a Service space, and always create beautiful, high impact landing pages that clearly demonstrate the benefits of their products and services. 

Wistia

Wistia is a popular video hosting platform.  Their pages are bright, bold and include lots of video (obviously) to clearly demonstrate the benefits of their tools, and capture a visitors attention.

Key elements of a SaaS landing page

If you offer a free trial, ensure you have this included in your call to action - above the fold on your landing page/home page
Ensure you include a visual of your app in the hero section (above the fold).  This could be a short video, animation or image.

Marketing Advantage

Our favourite landing page examples

We asked around, and our team had some suggestions about their favourite landing pages.  There's some goodies here too...

GrowthTools - nice landing page with unique switch to bring in new content ideas and new call to action
Optimizing your landing page for mobile
Great SaaS (Software as a service) landing pages
OptmizePress favourite landing pages
 Choose (book Launch) - https://choosethebook.com/
Todd Herman - https://toddherman.me/programs/
Great SaaS (Software as a service) landing pages
(Ecommerce) Truvani - https://www.truvani.com/

Ecommerce Landing Pages

Truvani - https://shop.truvani.com/pages/probiotic.  Also https://shop.truvani.com/pages/marinecollagen

Book Launch landing Pages

Choose (book Launch) - https://choosethebook.com/

Free ebook Landing Pages

MindbodyGreen - Ultra clean landing page for free ebook: https://www.mindbodygreen.com/freebies/be-well-by-dr-frank-lipman

Coaches & Consultants

Selina Soo - https://www.selenasoo.com/