The e-commerce war is well underway as shopping cart providers battle against each other to win user space. They are all trying to take a slice out of the market and only a few of them have managed to break through the noise and get noticed. That said, you can still be quite successful taking a little slice out of the market.
SamCart is one of those carts that’s done exactly that. Built by Brian Moran, founder of Get 10K Fans, he saw a gap in the market to provide a more functional shopping cart with pre-tested conversion checkout forms. His shopping cart was easier to use, worked with all the big marketing platforms and is simply better than many of the existing solutions available.
Another great thing… SamCart is just a shopping cart. They’re not trying to be the next best CRM with built-in email functions, sales funnels and automation software. They focus on being a shopping cart and working to make a better shopping cart for their customers.
After a few years of developing SamCart, it was finally ready to be released to the public and over the last year, Brian has been heavily promoting it to his existing followers. Since the day it was first released, he and his team have already rolled out some awesome new features like multiple payment options with the latest one being PayPal recurring payments built right into the checkout page meaning – customers don’t leave the page to go to Paypal!
Read that again… or watch this video.
Luckily for us, Brian has been an avid fan of OptimizePress using it on Get 10K Fans for landing pages and the blog. OptimizeMember was one of the first integrations inside SamCart. The integration allows site owners to process orders via SamCart and push customer data over to OptimizeMember without the user visiting your OptimizePress membership site to create an account.
So now you’re probably wondering how that’s done…? So let’s show you.
We’ve created two videos:
Video 1: How to connect SamCart to OptimizeMember and how after an order a member is added to a membership level.
Video 2: How to use the upsell features inside SamCart to upgrade users to different membership levels and/or packages.
How to connect SamCart to OptimizeMember
Can’t watch the video? Don’t worry, we have a rough guide further down this page.
Benefits of SamCart
SamCart has some beautiful order forms that have been pre-tested on high traffic sites processing thousands of dollars of orders.
Brian and the team have poured hours of development time into fine tuning the layout of their order forms, the position of buttons, credit card logos, sizing of input fields, colours and much more.
You can literally start taking orders for products in minutes (3 to be exact) using existing high converting checkout pages like these.
Additional features include:
- As many 1-click upsells as you need
- A/B page split testing
- Responsive checkout pages – screenshot
- Digital product delivery
- Sell any type of product (physical or digital)
- Recurring payment options and fixed time payment plans
- …and much more
They also integrate with other email marketing solutions, payment providers and CRM platforms, see the full list of features here.
Rough Guide: Connect SamCart to OptimizeMember
You will need:
- OptimizePress Theme or OptimizePress Plugin running on your site.
- OptimizeMember – You can download OptimizeMember plugin from the OptimizePress members area.
- A SamCart account – You can set one up here and follow their quick start guide here.
- A merchant account. For speed of setup, we suggest Stripe. If you want to take credit card payments using Stripe then watch this video from SamCart around 4mins.
Right, let’s get started.
Install OptimizeMember (OPM) you will see it on the left hand side of your WordPress dashboard:
Create your sales and thank you pages:
Here are our basic pages we built for this training:
Create your membership level using any of the levels from #1 upwards. Give it a name you’ll recognise later or something related to your product.
Next grab your Remote API key from inside OPM under API / Scripting:
Go to SamCart dashboard, click your account name top right and choose Integrations:
Go to the Integrations tabs and choose OptimizeMember:
Next enter your OptimizeMember API and URL:
Check that your URL is entered like ours here:
Click submit and you’ll see OptimizeMember is active.
Now start creating your product entering the name and price etc…
Click the Integrations tabs in the product and under Member Portal select your Membership Level and Package if you’ve created one and click update:
Next preview your product page and copy the URL:
Now open up your sale pages using the LiveEditor and edit the order button:
Paste in the URL of the product page you just copied from SamCart:
Save and close the page and test by clicking the order button which takes you to your SamCart order form.
Next copy the URL of your Thank You page:
Go to the product in SamCart and click the Advanced tab and paste your Thank You Page URL as shown below:
Now you’re ready to test the purchase. Set SamCart to sandbox mode if you’re testing.
Go to the sales page, click the order button to go through to your SamCart checkout page and fill out your details.
Remember: Use a different email address if you’re already using that in your WordPress site.
Click “Place Order Now” to make the purchase:
If you’re using Stripe you can get the test cards data from here. If you’re using another merchant, you can search their support site for “test card” and they will have instructions on card numbers and CSV codes you can use.
Once the order has processed, you will be presented with your Thank You page. You will also notice the URL changes as you’re redirected there:
To double check that everything has worked, return back to your WordPress dashboard, go to Users > All Users and see if your new account is there.
Edit the new account and make sure that the Role has been set to the membership level you’ve created:
How to use the upsell features inside SamCart
Another great feature in SamCart is the ability to sell packages or different membership levels inside OptimizeMember using upsells during the checkout.
Let’s give you an example – When someone joins a bronze (lower) membership level on your site, you can offer an upgrade to an individual package (like a coaching session) or an upgrade to a higher membership level.
You also have the option to offer a downsell during the same checkout process. This is when a customer chooses NOT to take the “upgrade”. You present another offer (a downsell), usually a lower price product or a lower perceived value.
NOTE: Use upsells and downsells ethically. They can be annoying when you see marketers using multiple offers making it impossible to complete the checkout.
So there you have it!
You can start selling physical product, digital products and access to your membership sites using SamCart.