How To Price An Online Course In 2025 (5 Essential Tips)

Figuring out how to price an online course can be a difficult decision that can have a huge impact on its success. 

But how do you find the perfect price? 

Keep reading to discover the best strategies we've discovered on how to price an online course to ensure it generates the sales and profits you deserve for your hard work.

So you’ve spent days coming up with the perfect online course that your customers will love.

You’ve carefully designed and built it in a course builder and are excited to show it off to the world. But you’re now faced with a dilemma…

“How much should I price my online course?”

If it’s your first attempt at selling an online course, then it’s a problem that many first time sellers will face. You want to be sure that you’re not underpricing yourself, but you also want to get it out there making sales.

So how do you ensure that your online course is priced effectively?

In this quick guide, we will be discussing the considerations you will need to take when deciding how to price an online course. We'll also share essential tips that will make the process of pricing your online course simple and straightforward.

When deciding on a price, you want to be sure that it is done in a way that not only makes sense for your business but also for your customers. 

In order to do this, a few considerations will first need to be made and have listed the important ones for you below.

We recommend going through them whenever you create a new course and are stuck on which direction to go when deciding on a final price.

Course Content Value

Does your online course offer speclialised knowledge that isn’t easily available elsewhere? 

It’s important to understand the value of the content you provide for your customers and how it will impact them when acquiring the knowledge. Doing this will allow you to set a price that will make sense for your audience.

Your Target Audience

Are you customers able to afford the price you’ve set for your course? Depending on who you’re targeting as your customer will ultimately determine what will be a realistic price for them to get on board with. 

You can have a fantastic product, but if your customer is unable to invest into it due to a limited budget, then this can drastically affect the number of sales you can potentially make.

Online Course Competition

What prices are your competitors typically offering? 

Investigating your marketplace will often give you hints as to what is currently working and things you should avoid in order to maximize the value of your customers. Many of your competitors will have invested thousands testing different elements on their marketing materials in order to find what works.

Online Course Delivery

Does the delivery of your course require lots of time and resources? If you’re holding an exclusive event that involves hiring a venue with speakers, then it may not be the best idea to price low as this can negatively impact your overal profits.

Costs

Similar to course delivery, it’s important that you know how much time and money it will typically take to put together your online course. 

You can even go a stage further by calculating how many years it took for you to acquire the skills you’re sharing with your customers. 

By identifying what these are, it will allow you to have more confidence when setting your price and will be able to include these in your sales messaging when you later go onto building your sales page.

Marketing Strategy

Is your business plan geared towards accessibility or is it targeting an exclusive group of people? Depending on the angle of your business will determine how affordable you may be willing to make your online course.

With these considerations taken on board, this should give you some idea of how you can go about successfully setting your price and selling your online course.

To make this process simple, we will now provide you with 5 of our most essential tips that if followed, will ensure that you will never have any issues when pricing your online course.

Spending time researching your market is an important step that you must make in order to understand what your competitors are doing.

You will eventually begin to spot trends that becomes very evident as to what’s working and what isn’t.

This gives you the following benefits:

Here are some things to look at to help you:

What products are your competitors currently selling?

What are their price points and in what format are they delivering the content?

Thankfully, finding out this information is easier than ever thanks to free online consumer marketplaces like Amazon and by going where your competitors are.

Use amazon’s marketplace to research what is currently selling.

If your online course is presented as a PDF or report, then the best place to look for pricing comparisons is Amazon’s marketplace.

With their extensive database of products organised into categories, it provides the perfect place for gathering customer insights and what’s currently working.

Similarly, if you have a list of competitors you’re following, we recommend taking a look at the sales pages of their online courses and what prices they’re offering.

In addition to price points, we recommend also looking at verified customer reviews to give you an idea of what the products did well and what could be improved.

This is essential for identifying topics to include in your online course that can drastically improve its overall value and allow you to command a higher price.

As we briefly discussed earlier, understanding your customer is essentially when deciding on what to price your course.

But if you’re just starting out and do not yet have an audience, then it’s important to get clear on who it is you’ll be selling to.

Who is your ideal customer? Getting clear and detailed on who they are will greatly improve the process of identifying price points as well as when you later go onto your market your online courses.

We recommend spending time in forums and social media groups and taking part in the discussion.

Over time, you will be able to identify who your ideal customer is, which you can write down and use as a guide when it comes to coming up with online courses and what to price it when you begin selling.

If you already have a following or a mailing list, consider sending out a survey to gauge what your audience might be willing to pay for a course like yours. You can provide a range of price options and see what gets the most votes.

Or perhaps you have a course and coaching program with different levels of hands on training from you, using tiered pricing is a great way to make your content accessible to a larger audience

Splitting your course into pricing packages can be the perfect solution for allowing your customers to choose which package to purchase based on their current budget.

This is commonly found in software but can also be used in digital courses.

Spiritual training course Ayurveda In Business breaks down their training program into tiers

You could consider segmenting your course or coaching program in the following ways:

• Offer more premium content in a higher pricing tier (perhaps all your content goes into your top plan and smaller plans include some of your key trainings)
• Include a higher tier with greater access to you such as 1:1 sessions or coaching calls
• Include access to a premium member community as part of a higher level tier in program.

Segmenting your content and training will allow you to increase the value and maximize the sales potential of your online course.

An easy way to improve the value of your online course is to offer free bonuses that enhances your core offer.

Here’s some ideas of the types of bonuses you can include that is most common in the marketplace:

If you’re currently stuck on what to offer your customers as a bonus. Consider breaking down your core online course and offering a module as a bonus.

Finally, the most effective way to know for certain which price is sure to work in your online course is to test different price points.

Using OptimizeFunnels Split-Testing feature, you will be able to quickly create page variations of your checkout page that will allow you to test various prices on your page.

With the data gathered will allow you to select the winning variation and finalise the ideal price that your customers prefer.

With OptimizePress, we’ve removed the difficulties of creating and selling an online course and have made it accessible to anyone who wants to get started.

With the information we’ve given you, you will now be ready to begin pricing your online course and begin sharing it with the world.

Do you have any questions? Please let us know in the comments!

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