How To Add Urgency In Your Marketing

by Onder Hassan

Last Updated: June 26, 2023

Have you ever wished for a simple method to increase demand of your products and content with just a few simple clicks of your mouse?

In the next two articles, we hope to answer all of those questions for you by showcasing our latest plugin ‘OptimizeUrgency’.

We will walk you through how to go from A-B in setting up the plugin so you can begin putting it to use immediately.

In the next article, we will dive in and discuss the theories, statistics and case studies on why we feel this plugin will do wonders for your business and sales.

So, without further ado. Grab yourself a nice warm beverage, relax and let’s begin…

So What Is OptimizeUrgency?

OptimizeUrgency is an exclusive plugin that will allow you to place alert notifications inside your blog posts and pages to inform your customers of the latest news and purchases made by other customers.

We will go into the benefits of why this is so powerful in the next article, but we’ll give you a hint – Supply and demand in business is everything and increases the value of your products and services.

Here’s what a typical OptimizeUrgency alert notification looks like:

As a company, we understand that most of our readers will not be technically or creatively savvy. Just like all of our core software, our goal is to provide a simple solution to help you get up and running quickly whilst taking away all of the headaches of setting it all up.

In the next section, we’ll walk you through how to get started with the plugin and show you how simple it is to get set up.

Getting Started With OptimizeUrgency

Step #1 – Install OptimizeUrgency

To begin installing OptimizeUrgency on your WordPress Website, login to your Admin dashboard and click on the ‘Plugins’ option.

Click on the ‘Add New’ link at the top of the plugins list.

Click the ‘Upload Plugin’ button and use the options provided to find the OptimizeUrgency plugin, which you should have downloaded to your computer.

With the OptimizeUrgency plugin selected, click on the ‘Install Now’ button.

WordPress will go ahead and install the software. Once successful, you should now see the OptimizeUrgency option listed on the sidebar menu inside your WordPress Admin.

Step #2 – Creating your first OptimizeUrgency Alert Box

Click the OptimizeUrgency button on the side-menu to take you to the main dashboard.

To begin creating your first alert box, click the ‘Create New Urgency Alert’ button on the top right corner or the main ‘+’ button.

A lightbox will appear showing you 3 options to choose from.

Woocommerce Alert: OptimizeUrgency integrates with Woocommerce, which will alert visitors of a live sale being made with the software.

Please Note: You must have Woocommerce installed and activated in order for this selection to be active.

Pre-Loaded Alert: With this selection, you will be able to manually enter details from your sales and subscribers to be shown automatically by the plugin.

Feature Alert: You will be able to alert your visitors to new content or external offers.

For this tutorial, we will select the ‘Pre-Loaded Alert’ option. Give your alert a name by typing in the ‘Alert Box Name’ field. Click ‘Create & Continue.’

You will be taken back to the dashboard with the new listed Alert. Next, click on the ‘Edit Urgency Alert’ button.

You will be given another opportunity to assign or edit the Alert Box Name and the options to Configure the display settings. Click on the ‘Configure Display Settings’ button.

Please Note: The options for configuring the design and content of the alert will only be activated in order once you have initially configured the display settings.

Another lightbox will appear with various options you can set and customize.

Display on Desktop: Select whether you would like the alerts to appear on a desktop computer.

Display on Mobile: Select whether you would like alerts to appear on a mobile device.

Alert position: Select where you would like the alerts to be positioned on your post/pages.

Time to First Alert: Set the time (in seconds) when you would like the first alert to be displayed.

Alert Duration: Set the time each alert remains on screen.

Event Threshold: Display only content within a time threshold (in days).

Show Alerts On: Select which posts/pages you would like the alerts to be displayed.

Importance: Set the priority of the alert box over other alerts.

Show Close Button: Display the close button on the alert.

Show Time Ago: Show the time since the event.

Loop Alert: Display the alerts as a loop or once per page view.

With the options selected, click on the ‘Save & Continue’ button.

Next, click on the ‘Configure Design Settings’ button.

You will be taken to another lightbox with a list of options to optimise.

Alert Design: You will be able to select from 2 designs.

For this example, we’ve selected the ‘Rounded’ design.

Alert Content: Select whether you would like an ‘icon’ to be displayed or the ‘map’ of the purchaser’s location.

Select Alert Icon: Select an icon you would like to use from a list of icons from the drop-down.

Icon Background Colour: Set the colour of the icon you’ve selected.

Alert Box Line 1: Set the first line of your alert box using the following variables – {name}, {location}, {product_name}. By default, this is set to ‘{name} from {location}.’

Alert Box Line 2: Set the second line of your alert box using the same above variables.

You will be shown a preview of your final design. Once you’re happy with the changes, click on the ‘Save & Continue’ button.

The last step is to configure the alert content. Click on the ‘Configure Alert Content’ button.

Another lightbox will appear to add the variable name, location and product. You can add as many of these as you want on a separate line.

Once you’re happy with the settings, click on the ‘Save & Continue’ button.

Your alert box is not fully activated and will begin appearing on your website.

To test that it’s working, go to your website and preview your pages. You should now start to see your alert appear successfully, ready for your visitors to view and take the desired action.

Please let us know how you’ll be using the OptimizeUrgency plugin for your business. We would love to hear your feedback.

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