WordPress Funnel builder

Sales funnel software makes it easy to create funnels in WordPress

With our WordPress funnel builder now you can create complete sales funnels to drive your visitors through the journey to becoming a customer

Software Advice Front Runner 2022

Rated 4.8 based on 1,124+ reviews

Visually build your funnel flows

With our visual funnel builder, you can map out every step of your funnel. This makes it easy to plan and optimize your funnels.

Add unlimited upsells and downsells

Upsells and downsells are critical to the success of every funnel. With OptimizeFunnels you can add these with no extra tools required.

Track stats through your funnel

Reliable funnel tracking is key to your success. With OptimizeFunnels you have all the stats you need easily accessible.

How can you use a funnel in your business?

Sales funnels work with any kind of business to help you convert more prospects into leads, and leads into customers.  Here are just some of the possible marketing funnel applications:

Sell online courses and membership programs

Get more coaching and consulting clients

Launch your physical book 

Get more attendees for your live event

Get more clients for local businesses

Sell more physical products 

Capture leads with high impact landing pages

Your landing page is the most critical part of your funnel. If it doesn't capture the attention of your visitor, they might be lost forever.

With OptimizePress, you have a library of 100's of conversion tested landing pages for every niche and offer. Just choose a template, customize and you're ready to start capturing leads fast.

Sell your products with optimized checkout forms

We know that you often need a simple way to collect payments for your products and services on your website.

That's why we have developed the OptimizeCheckouts WordPress checkout plugin.

This amazing new tool will allow you to create seamless checkout flows from within your WordPress site and integrate directly with Stripe for payments. 

Increase revenue with one-click upsells and downsells

Offering additional products after your buyer has completed their checkout is a proven strategy for increasing sales with almost no extra work.

By adding value to your offer with additional products (closely aligned with your initial offer) you can 2-4x your revenues with ease.

OptimizeFunnels makes it easy to add unlimited upsells and downsells to your funnels with drag and drop simplicity.

I absolutely love building websites in OptimizePress! The new version is super quick and easy to use.

Dan Steptoe-Thompson


This WordPress funnel builder has every feature you need included

Stop using funnel builders that require additional software, upgrades or extras to get everything you need to grow your leads and sales

Huge range of page templates

Choose from landing pages, webinar registration, sales pages, upsells, downsells and many other page types to fit your funnel.

Build funnels with visual interface

The funnel visualiser makes it super simple to plan out your funnels and see every step of your visitors journey.

Add one-click upsells & downsells

Add one-click upsells and downsells with yes/no logic inside your funnel. Add unlimited paths for profit optimization.

Add checkout order bumps

Order bumps are a super effective way of increasing funnel profits. With our checkout form designer you can add these in 2 clicks to any checkout form.

Use conditional yes/no logic

Decide on the path your visitors follow with yes/no logic built into our funnel builder and our editor. No shortcodes - just choose the next step in the funnel visually.

No need for third-party checkout

OptimizeCheckout is included with your Suite plan. This means no need for third-party checkout or bloated checkout plugins.

Stripe & Paypal supported 

OptimizeCheckouts supports Stripe and Paypal out of the box, including one-time, subscriptions and payment plans. No need for additional plugins.

Add buyers to membership site

OptimizeMentor is included with all Suite plans and gives you the power to build complete membership sites on WordPress.

Detailed funnel analytics

Checking your metrics is critical to making your funnels a success. With our funnel analytics screens you can see which pages are converting and which need improvement.

Split test funnel pages

The best way to improve the results of your funnels is to test different funnel pages to see which works best. Our split testing feature makes this easy.

Integrates with your CRM

Add leads and buyers from your funnels to one of over 50 integrations included as standard with OptimizePress. No need for Zapier!

Share your funnels 

Want to share your funnels with clients, customers or to other sites you own? With our export feature you can do that in just a few clicks.

Included with all Suite & Agency plans

Start building your sales funnels today on WordPress

The Suite plan from OptimizePress includes everything you need to build sales funnels in WordPress.  Plus you get landing pages, sales pages, online courses, checkouts, and membership sites in one tools suite.

Software Advice Front Runner 2022

Rated 4.8 based on 1,124+ reviews

100% No-Risk Money Back Guarantee

After giving OptimizePress a try, if you find the software isn't for you, just let us know and we'll issue a full refund anytime within 30 days after your purchase.

Steve Dougherty Testimonial

"While there are other top quality page builders available, none of them have the team behind them that OP3 does...That is why I consider OptimizePress the best because it is NOT 'just' a page builder app."

~ Steve Dougherty
PLR Video Direct

Frequently asked funnel builder questions

Here are answers to your most commonly asked questions

What is a sales funnel

A sales funnel is a collection of pages that are designed to convert your visitors into leads and customers more effectively than a traditional website.

Funnels and sales funnels are one of the best to grow your email marketing list, and convert your browsing audience into buyers and repeat customers.

Can I create Sales funnel stages in this sales funnel builder?

You can add almost any kind of page to your sales funnel - these pages are sometimes called funnel stages.  Each stage of your funnel has a specific goal - either to provide value (in the form of written or video content in most cases), to collect an email address or data from your audience, or to sell a product and take payment

When you combine OptimizeFunnels with OptimizeCheckouts you can create your complete sales process from lead conversion through to making the sale.

How many Sales Funnel Templates are included?

OptimizePress now includes over 150 templates including opt-in landing pages (lead gen pages), sales pages, video sales letter pages, webinar registration pages, and many more.

Any page that is available inside the OptimizePress Cloud template library can used in a funnel. 

Don't forget we have over 20 pre-built funnels + with our funnel niche customizations we have multiple variations of these funnels so you can choose a design that fits your requirements fast.

How does this compare to Clickfunnels?

OptimizePress is an excellent Clickfunnels Alternative. ClickFunnels is a hosted platform - this means they own all your content, and can add any of their own tracking or pixels to your pages - plus they have full access to all your website data. 

With OptimizePress, you control your data - and maintain ful ownership over your content and website.  our Funnel builder runs on WordPress, which gives you a huge degree of flexibility and customization for all your funnel pages - you can even integrate with external tools for additional functionality where you need it.

ClickFunnels cheapest plan costs $97/month ($1164/year) vs OptimizeSuite which is currently priced at only $199year! So you're saving almost $1000/year - and that's assuming you don't pick their $297/month plan!

So - maintain more control over your websites and funnels, and choose OptimizePress.

Will OptimizePress slow down my site?

No, absolutely not.  We've engineered OptimizePress to use the latest code standards, so not only will your site be unaffected by OptimizePress, you'll find that pages built with our software load super-fast.

Start building your sales funnels in WordPress with no limits.

Quickly and easily build landing pages, sales funnels, membership sites, online courses and more with our complete marketing suite for WordPress.