The timer has expired!

optimizecheckouts launch webinar

See The New OptimizeCheckouts In Action

Join us live to see how you can take payments and sell products using OptimizeCheckouts.

Registering for our webinar will add you to our email list where we'll send you further information about OptimizePress products, as well as marketing training.  We will never share your information with third parties and will protect it in accordance with our Privacy Policy.   You may unsubscribe at any time.


February Release Notes:
Exit Pop-ups, Video Backgrounds & Evergreen Webinar Integrations

Each month in our new Release Notes update, we will share what's new with OptimizePress so you can be sure you don't miss new features and improvements.  You'll also get a sneak peek at what's coming soon.

Many of you would have already been using our latest version so this post will dive a little deeper into showing you some ways you can use these new features to your advantage. 

And, we have examples of sites using them.

So let's waste no time and say just two words!

Exit Popup!

This is how happy our team were when they heard those two words 😂 🤣 😂 🤣

Extremely Happy Person

(Happy Extremely Happy Person)

Remember you can get a full update and changelog inside the members hub.

I said this last month and I'll say it again. A HUGE THANKS to those of you who publicly share your appreciation. It makes the entire team feel valued!

What's New In OptimizePress 🎉

Exit Intent Popups

So the good old exit intent (exit popup) is back!! And our team is still dancing.

Yes, it was in OP2 and now it's here in all it's glory in OptimizePress 3.0. You will always hear people saying how annoying these exit popups are but damn they work well.

People don't see the benefit of the exit pop-up until they install it on their site and in most cases it's usually like "WOW, why didn't install this earlier."

To use the Exit intent simply open your Overlay to make edits.

In the sidebar go to  Delay & Animation > Choose your preferred Animation style and choose Exit Intent as the Trigger Event.

Next under "Don't show PopOverlay again for" you set the number of days.

0 = will show every time the mouse pointer leaves the screen and your visitors will be like 😡

3 Days is a good recommended time and won't annoy people too much and your visitors will be like 😃

Perform Action on Devices - In simple terms, we can't trigger exit pops on a mobile device but you can turn on a delay for the Overlay but it will also work as the Exit Intent.

While on my daily search for web examples I easily found a few sites using full-screen exit intent, it's a popular marketing strategy as it is highly effective.

The first was from offering a daily business tip.

Another from RightMessage.

Another from Brian Dean at

All of these designs of popovers can be easily replicated in the OptimizePress editor.

Deep Everwebinar Integration (with Dynamic Timezone & Date)

We're proud to announce that we've developed another industry first - with our latest webinar platform integration -

Everwebinar is an automated webinar software solution that allows you to run automated (like live) webinars that use chat simulators and dynamic attendee display.

Everwebinar gives you a hands-off approach to webinar marketing. It has a host of features for creating automated webinars and it integrates tightly with its big brother WebinarJam.

What makes this integration special?

With every new feature (that includes integrations) that we develop, we're always looking for ways to optimize your conversion processes, to give you the best results.

When researching Everwebinar integrations, we noticed a few sites had custom coded their own forms with dynamic timezone and date/time select fields.  This means a visitor can see their timezone selected, and select the next webinar available (or see a range of dates/times to choose from).

This option boosts conversions as it means your visitor has more chance of finding the most suitable time for them to watch your webinar - meaning better attendance and conversion rates.

An example of an automated webinar popup from

We know that hiring a developer to build this yourself (at a cost of hundreds or thousands of dollars) is not something most of our customers can do - so we have built our own version of this and baked it into our Everwebinar integration.

With our page-builder first - we've created a custom integration that allows you to show dropdown select fields for timezone and date/time so your visitor can choose the perfect webinar time to suit them (you would need to setup these recurring times in Everwebinar first).

An Everwebinar integrated form inside OptimizePress

Evergreen or automated webinars are a fantastic way to leverage your time and increase conversions across your business.  This integration will give you the ability to easily drop in fully integrated forms onto your OptimizePress pages, and even format & style them to fit your branding and website.

Video Backgrounds

So this is a pretty big feature. Again something that was in OP2 and now available to everyone in OP3. Video backgrounds can add a rich media experience to your site.

Videos can be used to show clips from events, people talking to camera, clips from conferences or even yourself on stage.

When using these backgrounds the videos work best when they are closely related to the content of the page or your niche.

Here are some examples of niches and the types of video backgrounds you could make:

Here's how you setup your Video Background in OptimizePress.

Choose the Section where you want the video to appear. Click the background icon and you will see a Video option.


Step 1

Video backgrounds are designed to work in Sections only. They do not work in Rows or Columns.

You can choose between YouTube, Vimeo, Wistia and Custom Embed Code.

Once you enter your video url or code it will appear instantly and begin playing.

Here's an example from

Also, check out mentioned earlier for another good example of their event promo being played.

Feature Tip

Step 1

Use videos that show your product or service in action. Show people talking to camera for engagement purposes and show people who have made the transition after using your product.

Colour Picker Favourites

Here's another feature we added. Save your favourite colours to new dedicated pallet in the colour picker.

You will now see a Favourite link next to Recent where you can save colours to use later, again and again. This is great for saving your brand colours or  confirmed site of colours your clients might want to use.

Here's what you do:

Pick A Colour

Use the picker to find a colour you like.

Check It Looks Right

After you have selected the colour check how it looks on your page.

Click + Save It To Favourite

If you want to save the colour, click Favourites > then click the + symbol.

Plus... you can navigate to another page you want to edit or build on your site and use those same saved colours. 🙌 

Integration Refresh


What's integration refresh...?

Well... it's a nifty little feature we added, because we love speed here at OptimizePress.

Features that save you time and speed up your page building process are always at the forefront of our focus.

Often you might build a landing page, link an opt-in form to a certain list inside your email provider and later want to change the list on the day it comes to making the page live.

Still with me?

With the latest update, we connected the opt-in form element to the dashboard and added a cute little blue link, that when clicked, will fire a quick connection to the dashboard and pull through any new list you've added in your email provider since you last connected.

Membership Content Descriptions

Our membership content list element was released in November and we just applied another small update to the element that allows you to add descriptions to pages, directly within the editor.

Before the descriptions were over to the right in the WordPress edit page. Don't worry we kept it there as well.

And now we've included it inside the page builder under Page Settings.

Not a biggie, but those of you who are using it will appreciate not having to close down the editor just to update the description text.

Feature Tip

Step 1

Use these descriptions to tease non-members into joining or provide detailed info to current members about what the page/lessons/modules include.

New Features Coming Soon 🎉


The release of OptimizeCheckouts is literally around the corner. So, rather than us telling you all the awesome features we thought it would be best to show you live on a webinar!

Reserve your seat below and join us for a complete walk-through LIVE.

optimizecheckouts launch webinar

Watch The Webinar Replay

Webinar Thank You Elements

We announced our new integration with Everwebinar above and inline with that update we have three new webinar elements coming soon.

You will only see these new elements if you have connected to a webinar provider.

These new webinar elements dynamically pull through evergreen webinar dates from each event and display those on the pages where you add these elements.

Webinar Date

The dynamic date and time of the actual evergreen webinar.

Webinar Link

The link to the webinar event / recording / replay.

Webinar Calendar

Allows users to add the dates to their own calendar.

Sticky Sections & Rows

You may have seen these sticky blocks on various blog and marketing pages around the web. The sticky sections and rows let you keep notifications in a prime viewing position while the users is still scrolling the page. 

An example might be a webinar registration page that contains a lot of text. You can "stick" the registration form to the page and the user can scroll through the content.

We'd love to hear from you!  Let us know which features you're most excited about, or what you're excited about in our coming soon plans, and keep the updates rolling out!