Buyers Guide: 11 Secrets for More Leads & Sales
Ian Bass
CMO @ OptimizePress
Leads and sales are the lifeblood of an online business, so when you choose the system that builds your subscriber list, markets your products and collects customer payments, it's an important investment.
Choose the wrong system for your websites, funnels, checkouts, courses or memberships, and you build your business on quicksand.
We'd love to have you as a member of our OptimizePress community, but more important than that is that we ensure you have the right tool in your business for your needs that will help you grow and scale with ease.
So, with that in mind, here are 11 secrets for getting more leads and sales into your business.
Table of Contents
Secret 1:
Faster pages = faster leads
A key factor in high-converting web pages is page load speed.
When a visitor arrives at your site, you have a few seconds to make a first impression.
If your web pages load slowly, your visitors will leave before you can show them what you have to offer.
Losing traffic and conversions to slow-loading pages can be expensive, meaning affiliates don’t promote your products and your content ranks low in search engines.
The OptimizePress Advantage
OptimizePress pages load fast!
We regularly test and benchmark our templates to ensure they are fast and optimised to load in seconds.
Google loves fast-loading pages, so you benefit from the free organic search traffic.
Page speed is so important in turning visitors into subscribers and customers that we even built a speed optimisation dashboard directly into the OptimizePress platform.
Secret 2:
The money is in the list!
Converting website traffic into leads and subscribers on an email list gives you a direct means of communication with the people most likely to buy your products. Building an email list also creates a valuable asset for your business.
The OptimizePress Advantage
OptimizePress give you out-of-the-box list building
Our library of pre-built landing page templates and funnels means you can quickly start building a list of leads and subscribers.
These templates load fast, and you can quickly customise them further for lead capture using the opt-in form presents, opt-in sections and pop-overlay opt-in forms feature.
When you use our done-for-you funnels, all types of list building, lead magnet, waitlist, newsletter and application funnels are pre-created within seconds.
Secret 3:
Build & grow on WordPress
The WordPress content management system is the perfect base on which to build you websites and marketing funnel.
Nearly 500 million websites are built on WordPress because it is secure, scalable, reliable and offers a huge network of plugins and resources for building, protecting and scaling a website.
The OptimizePress Advantage
OptimizePress and WordPress are the perfect match
As we work seamlessly with WordPress, you get all their benefits plus the complete control and customisation of your content with our extensive range of features for marketing, promoting and selling your products and services.
A huge benefit of using WordPress for your websites, funnels and courses is maintaining control of your data. Building on a third-party tool or SAAS means that access to your content, customers, or members could be taken down or restricted if you stop paying!
Secret 4:
Save time and stress
As your business grows, you don’t want to keep moving platforms or changing tools as this creates headaches and stress, costs money and takes up valuable time.
Some platforms charge you as you grow. The bigger your business gets, the more they charge you, like a penalty for success.
Platforms that offer one-time payments often lack high support levels and regular updates. Services with expensive monthly fees take funds you could invest into business growth.
The OptimizePress Advantage
OptimizePress scales as you grow
With OptimizePress, you can create unlimited webpages, funnels, checkouts, courses and memberships.
Our frequent product updates give you all the tools you need to grow, and you are not held back by high monthly fees based on the leads you collect or customers that buy from you.
Secret 5:
Unlock the conversions in your pages
Creating web pages, funnels, checkouts and courses from scratch takes time.
Without previous experience, you could find you need to hire designers, coders and freelancers to help, which takes time and costs money.
You risk losing valuable leads and sales without conversions, optimized pages, and funnels.
The OptimizePress Advantage
Pre-created templates and done for you funnels
With the library of hundreds of conversion-optimized templates and funnels included with OptimizePress, you have the ideal framework to build professional pages and funnels quickly.
You can build without prior experience and with no need for the services of designers and coders. The visual drag-and-drop editor allows you to customize every page to your needs easily.
Secret 6:
More leads & buyers with marketing funnels
A marketing funnel is the best way to turn visitors into leads and customers.
Funnels guide people through the customer journey you want them to take. Each stage is optimised to convert people into subscribers and buyers of your products.
The OptimizePress Advantage
Done-for-you funnels in just a few clicks
Our dedicated funnel builder creates funnels for lead capture, webinars, launches, events, sales and more in just a few clicks.
It connects and integrates all the steps for you, and you can edit the funnel pages with the OptimizePress page builder.
With built-in split testing, funnel stats and a dashboard, you can monitor each funnel and optimise it to turn the maximum number of prospects into buyers.
Secret 7:
Easy checkouts give your more customers and buyers
Collecting payments from customers is a vital part of an online business.
Complexity in the setup of your checkout and payment processes could lose you, customers. You will have low sales and payments if you have slow loading or unoptimized checkout forms.
The OptimizePress Advantage
Easily collect payments from buyers into your bank
OptimizeCheckouts is connected directly to your web pages and funnels.
This creates a seamless connection with no need for external tools and integrations.
Your checkout is secure and reliable so that customers have an effortless purchase experience. Our optimized checkout forms have all the conversion elements that turn people into buyers.
We have included the facility for you to collect payments from a wide range of providers, credit cards, Paypal, Apple Pay and Google Pay.
The more payment options you can provide buyers, the higher your conversions, so we have the facility for you to sell one-time products, subscriptions and payment plans.
Secret 8:
Selling courses and memberships will unlock additional income
Selling courses and membership access is a booming billion-dollar industry.
We highly recommend you consider how you could sell a course to your audience as it has many lucrative business benefits. Selling monthly access brings predictable recurring revenue, giving you better control over finances.
The OptimizePress Advantage
Creating courses and memberships made easy:
Creating a course or membership is stress-free. Our templated wizard means you quickly build home, module and lesson structures for your content and members.
As the OptimizePress system has everything you need, you can easily sell your courses with OptimizeCheckouts and then integrate new customers directly into your member areas.
You can manage your members, drip them content, and sell them different package levels and membership tiers.
Secret 9:
Profits mean growth & freedom
You need to generate profits to move your business forward and reap the rewards of your hard work.
Profits unlock funds to spend on business expansion and lifestyle freedom.
The OptimizePress Advantage
OptimizePress makes it easy to unlock profits in your business
With our vast range of marketing funnels, you can guide prospects through to sales. To unlock your business's profit potential, use the OptimizePress order bumps and upsell features, which help you sell more products and increase your average order value. Using these features, you can increase sales without adding extra traffic, maximising revenue opportunities.
Secret 10:
Product support is priceless
Getting help and getting it fast when you need it means you avoid unnecessary stress and headaches.
Nothing causes more frustration and limits your progress than a lack of answers.
The OptimizePress Advantage
Serving our community for over a decade
With our support resources, you get fast access to answers and minimise holdups.
Our 24/7 support team of experienced agents is ready and willing to help when needed. You can expand your knowledge with our comprehensive knowledge base, learning centre, OptimizeUniversity and thriving community.
Quick tip: Technology evolves fast. Build your business with tools that invest in developing and enhancing with regular and consistent product updates.
Secret 11:
Build a system to automate and grow
Juggling multiple software tools, connecting, integrating and managing them can quickly become expensive and a full-time job of headaches and frustrations.
The more tools you have to use to achieve your goals will mean slower websites and slower progress.
The OptimizePress Advantage
The stress-free, fast all in one system
The ecosystem you build your business around needs to give you everything to grow a subscriber list and sell products.
With OptimizePress, you can create your webpages, marketing funnels, courses, memberships, sell products and collect payments in one seamless platform.
The fewer tools you use, the more time you spend marketing your products and servicing your customers, which means you grow and scale fast.
The all-in-one platform for marketing and growing your business
Includes everything you need to build complete landing pages, sales pages, funnels, checkouts, online courses and membership sites in one platform.
The all-in-one platform for marketers using WordPress. 100% of this page was built with OptimizePress.
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