The 6 Best Landing Page Builders of 2024: Features, Prices, and More

Landing page builders should make it simple for any business owner, marketer or solopreneur to publish a page that’s optimised for conversions.

But with so many options available, it can be overwhelming and time-consuming to find and choose the right tool that ticks all the boxes.

Let’s take a look at 6 of the best landing page builders currently on the market to help you decide on the right landing page tool for your business.

A landing page builder is a software tool that enables you to create landing pages with minimal coding or design experience.

These builders generally provide a visual, user-friendly interface that makes it easy to design and launch custom landing pages.

These pages often focus on a single call-to-action, like signing up for a newsletter, downloading an e-book, or purchasing a product.

Landing page builders streamline the process, saving time and resources compared to building pages from scratch.

Using a dedicated landing page tool offers several advantages over building pages from scratch, or using a traditional website builder. Some of these are:

The best landing page builders should have everything needed to become your one-stop shop, whether it’s for visual assets, opt-in forms, or tracking analytical data. It should handle every stage of landing page creation, from start to finish.

There are several landing page key factors to consider when choosing the best landing page platform for your needs.

The best platforms offer a visual, drag-and-drop editor that makes it simple to customise every aspect of your page, from the layout and colour scheme to the copy and imagery.

Using high-converting templates can give you a head start, but you’d benefit from the ability to fine-tune these designs to align with your brand and campaign goals.

Seek out a builder with a wide selection of customisable templates, as well as a robust set of design elements and widgets that give you the flexibility to create truly unique pages that resonate with your target audience.

Your landing page builder should work in harmony with the other tools in your marketing stack. The best platforms would offer native integrations with popular email marketing services, CRMs, analytics tools, and more.

Landing pages need to both look and function flawlessly across all devices. Whichever landing page builder you choose, it should prioritise responsive design and offer templates that automatically adapt to different screen sizes and resolutions.

This mobile-first approach guarantees that your pages will deliver a seamless, engaging experience for visitors, whether they're browsing on a smartphone, tablet, or desktop.

Optimisation comes in many forms. Heatmaps, scrollmaps, and other analytics features are all fantastic ways to provide valuable insights into how visitors are interacting with your pages. Additionally, pay close attention to tools with A/B testing capabilities that allow you to experiment with different versions of your page and identify the top-performing variants.

If you work with a team to create and manage your landing pages, look for a platform that supports collaborative workflows and communication.

Some examples involve features like real-time co-editing, comments or annotations. These tools allow multiple team members to work on a page simultaneously, provide feedback and suggestions, and ensure everyone is aligned on the final product.

We've compiled the top landing page builders currently on the market based on their industry-leading features, ability to cater to a wide range of user needs, and proven track records of delivering high-converting landing pages.

OptimizePress is a standout solution especially designed for WordPress. 

It currently stands as one of the best landing page builders, allowing you to effortlessly create high-converting landing pages, sales pages, and membership portals in just a few clicks.

From the get-go, you’ll have access to over 400 conversion-optimised landing page templates inside its page builder, and dozens of page types and niches to choose from depending on your industry needs.

With a highly intuitive drag-and-drop editor, a vast library of converting templates, and seamless integration with various marketing tools, OptimizePress is specifically designed for marketers, freelancers, and solopreneurs to achieve marketing goals with unmatched efficiency.

Currently on limited time discounts for all plans:

• Builder Only: $129/year 
• Suite Starter: $199/year
• Suite Pro: $249/year

Unbounce is a platform that provides all the required tools and templates for creating landing pages. 

It also offers a drag-and-drop builder that allows users to design custom landing pages for both desktop and mobile devices without needing any coding skills. 

Other features within the Unbounce software let you create popups and sticky bars to engage website visitors further and integrate with several popular marketing platforms.

• Build Plan: $99/month (or $888/year)
• Experiment Plan: $149/month  (or $1,344/year)
• Optimise Plan: $249/month (or $2,244/year)
• Concierge Plan: $7,788/year

Leadpages is another platform that helps businesses create effective landing pages to generate more leads and sales. They offer a wide range of templates, and as a landing page builder is generally regarded as a user-friendly, no-code option that allows users to create visually appealing pages without any programming knowledge.

Leadpages also provides the necessary toolset to help businesses boost their conversions, including lead management features, and detailed analytics to track the performance of each page.

• Standard: $49/month (or $444/year)
• Pro: $99/month (or $888/year)
• Conversion: $697/month (or $8,364/year)

Instapage is yet another landing page platform that simplifies the creation, personalisation, and optimisation of landing pages. 

It offers a range of features designed to boost advertising conversion rates, such as a drag-and-drop page builder, advanced personalisation options, A/B testing capabilities, and dynamic text replacement.

• Create Plan: $99/month (or $948/year)
• Optimize Plan: $199/month (or $1,908/year)
• Convert Plan: Custom pricing

Convertri is a sales funnel building platform designed to help users create landing pages and sales funnels for their online businesses. 

It offers a drag-and-drop page builder, templates, and features such as A/B testing and mobile responsiveness.

As a landing page builder, one of their main focuses is to provide fast-loading pages to help users convert leads into customers more efficiently. 

While it has its strengths, Convertri also has some limitations compared to other funnel builders and all-in-one marketing platforms.

• Convert Plan: $99/month (or $900/year)
• Scale Plan: $199/month (or $1,596/year)
• Maximise Plan: $299/month (or $2,388/year)

ConvertKit is an email marketing platform designed for content creators such as bloggers, YouTubers, and podcasters. 

Alongside their offering for email marketing, it provides a basic tools suite for building landing pages, including opt-in forms and automated email sequences. 

The software also offers features like list segmentation, visual automation workflows, and integrations with various third-party tools.

Convertkit offers a limited free plan, but pricing scales depending on your lead demands for their Creator and Creator Pro plans:

• Creator: From $29/month to $1916/month (from $348/year)
• Creator Pro: From $50/month to $2166/month (from $708/year)

While these are some of the best landing page builders on the market, no two landing page builders are alike, and you will ultimately need to choose one that will be the most appropriate fit your campaign demands and your industry.

If you're running your business through WordPress, OptimizePress is a standout option capable of driving major results and allowing you to effortlessly create custom landing pages.

If you’re eager to see the software in action, you can watch the free demo to experience the features and benefits that would be at your disposal.